1. Globalization & Organizational Structure

2. Entering the Global Market Why Go Global? Why Go Global? Economies of scale Economies of scale Economies of scope Economies of scope Cheaper production costs Cheaper production costs

3. Entering the Global Market Stages of Development Stages of Development Domestic stage Domestic stage International stage International stage Multinational stage Multinational stage Global stage Global stage

4. Entering the Global Market How to Go Global? How to Go Global? Licensing Licensing Joint venture Joint venture Consortia Consortia Virtual organization Virtual organization

5. Globalization Strategies Globalization Strategy Globalization Strategy Coca-Cola Coca-Cola Multidomestic Strategy Multidomestic Strategy Proctor & Gamble Proctor & Gamble

7. International Division

8. Global Product Division Structure

9. Global Geographic Division Structure

10. Global Matrix Structure

11. Global Capabilities Challenges Challenges Complexity and differentiation Complexity and differentiation Need for integration Need for integration Knowledge transfer Knowledge transfer How to Coordinate How to Coordinate Global teams Global teams Headquarters planning Headquarters planning Expanded coordination roles Expanded coordination roles

12. Cultural Differences Power Distance Power Distance Uncertainty Avoidance Uncertainty Avoidance

13. Three National Approaches Centralized Coordination Centralized Coordination Japan Japan Decentralized Approach Decentralized Approach Europe Europe Formalization Formalization United States United States

14. Transnational Model What is it? What is it? Four Characteristics Four Characteristics