1. Just give it a try!
Smart mobility trial periods are an effective way to market sustainable transport
What is Valpastin Ltd? Our aim is to promote sustainable transport. Our customers are cities and municipalities, employers, properties like shopping centres and business premises as well as individual housing cooperatives.
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2.
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3. Smarter mobility - could you do it?
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4. Why don’t you? The obstacles preventing smart mobility
Valpastin Oy
Sally Londesborough

5. Cycling or public transport is not possible for me, because…
…it’s too far to cycle or walk
…the bus stop/train station is too far
…I have to take my kids to day care
…I have so much to carry
…I have to wear a suit at work
…I need the car at work
…I am too tired to cycle after work
…it’s too cold/wet/slippery to cycle or walk
…I have to give my wife a lift
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6. Overcoming the obstacles
Change of attitude: commuting is my personal recreation time!
KKI-ohjelma/ Studio Valoisa Nauris
Valpastin Oy
Valpastin Oy
Valpastin Oy
Sally Londesborough

7. Smart mobility trial periods – making people change their ways
Persuade potential people to try the alternative behaviour.
Offer incentives, e.g.
new experience: electric or folding bicycle
free bicycle repair
fitting of studded bike tyres
free tickets for public transport etc.
Mirella Mellonmaa, HSL
Sally Londesborough

8. Smart mobility trials: practicalities
Valpastin Oy
Sally Londesborough

9. Practicalities: selecting suitable participants
Motorists with good possibilities and motivation for using smarter modes of travel.
I don’t have a Travel Card, I have always just bought single tickets. Already getting the Travel Card would be a big step for me!
I would like to try out an electrical bike as using a normal bike the travel takes too long considering I need to take a shower in the office after getting to work.
Sally Londesborough

10. Practicalities: length and timing of the trial
Length: 2 to 3 weeks
Low threshold to take part
Enough to shed prejudices
Enough for new routines to start forming
Timing
During ordinary conditions
Avoid summer timetables and low traffic periods
Hanna Hannula
Sally Londesborough

11. Practicalities: spreading the word
Participants are asked to write short reports during the trial period
Posts in the projects’ blogs
Participants are encouraged to spread their experiences
Social media
Friends and family
Coffee break small talk
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12. Practicalities: celebrate and reward!
Mirella Mellonmaa, HSL
Sally Londesborough

13. About 100 trial participants…
Valpastin Oy
About 100 trial participants…
KKI-ohjelma/ Studio Valoisa Nauris
Valpastin Oy
Valpastin Oy
Valpastin Oy
Sally Londesborough

14. …in different parts of Finland
Kokkola
Kangasala
Jyväskylä
Hyvinkää
Helsinki region
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15. Effectiveness The effectiveness of the trials can be estimated by
interviewing the participants
checking the usage of the participants’ Travel Cards
repeating the commuting survey
The effectiveness of trial periods in four workplaces in the Helsinki region in 2016 (N=19)
The trial clearly changed choice of transport 4
The trials had some influence on choice of transport 10
The trial influenced attitudes but not practices 5
The trial had no influence
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16. ”Thank you that you inspired me to do this!”
”The amount of incidental activity was multiplied.”
”All in all the journey took as long by bike as by car.”
Aleksi Luukkanen
”One advantage about using public transport is the possibility to read.”
Johanna Mäki
Sally Londesborough

17. ”I might get hooked to this!”
”When cycling to work I stopped by the lake to admire the still water. If I had been driving my car, it would never have crossed my mind.”
”The weather was wonderful and the route downright beautiful.”
Laura-Maria Vilppo
Heidi Vuorenvirta
Liisa Suurla
Sally Londesborough

18. Thank you! Contact or follow us: info@valpastin.fi www.valpastin.fi
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