2. BGE Ugly Fridge Contest
Matt Buecker
4/4/14

3. Contest Objective Primary: Secondary:
Increase awareness of BGE’s Appliance Recycling Program in a fun, interactive/viral manner while rewarding participants
Secondary:
Encourage customers to recycle old appliances
Increase Facebook followers
Increase Customer Satisfaction
Objectives
Raise interest levels and promote the financial incentives available and energy savings opportunities
Generate homeowner leads and work for participating contractors
Encourage homeowners to make energy-efficient home improvements, including upgrading to more energy-efficient equipment
HPES – Work on converting audits to jobs
HVAC – focus on customers who have an A/C contractor for maintenance and can be upsold to CEI and Duct Sealing

4. BGE’s Appliance Recycling Program
We make it easy. Let us pick up your old (working) refrigerator or freezer for recycling and get your reward!
$50 Reward—Receive a $50 reward when you recycle a refrigerator or freezer.
$25 Reward—Receive a $25 bonus if you also recycle an old (working) room air conditioner at the same time as your refrigerator or freezer pickup
Why?
A spare refrigerator or freezer in your basement or garage could be wasting up to 1,200 kWh of energy and nearly $100 in electric costs every year. By recycling your old appliances, you’ll save energy and money

5. Contest Details
Customers post pictures of their ugly refrigerators on BGE’s Facebook page
Customers vote on the ugliest refrigerator to win
Contest run by BGE Social Media Team with support from Energy Efficiency Marketing
Use 3rd Party application to deliver contest (Woobox)
Timing - 4 weeks
Teaser week
2 weeks of submissions
Voting week

6. Contest Rules and Prizes
Must be a current BGE customer in good standing
Must be at least 18 years old to participate
Customers must “like” BGE’s Facebook page to enter and vote for their favorite ugly refrigerator
Only original materials owned by the entrant will be considered when awarding prizes
Refrigerator must be working and located in the entrants home
Winner must recycle refrigerator at the time of accepting their prize
Prizes
1st Prize – ENERGY STAR Certified Refrigerator (up to $1,200)
2nd Prize – ENERGY STAR certified Blu Ray Home Theatre System (value $200)
3rd Prize – Home Performance with ENERGY STAR energy audit (value $100)

7. Marketing Tactics Public Relations Utility Owned Channels Social Media
Press Releases
Announce Contest
Reminder
Announce Winner
Social Media
Facebook
Twitter
Linkedin
Utility Owned Channels
BGE.com
BGESmartEnergy.com
Internal Communications
BGE Connections
Print

8. Creative: BGE.com

9. Creative: BGESmartEnergy.com

10. Creative: Facebook

11. Creative: Facebook/Twitter Posts

12. Creative: Fangate Page
Must “Like” our Facebook page before entering the contest

13. Contest Page

14. Creative: Post Entry Page

15. Results (as of 4/1) 37 Entries 16 Approved Entries 196 Likes 50 Shares
2,200 Visits
807 Votes
194 Invites

16. Questions?
Matt Buecker Sr. Marketing Specialist