1. Identifying Growth Opportunities

2. Sign-on Page Use your Rotary.org credentials to access the site.
With some browsers, you may have to click “Login” more than once until your cookies are established.

3. Opening Page
When the site opens, you will see a display like this. It has five major sections:
Tool Bar: You can Toggle the display, Print a map, or get HELP
Map Shows geography: boundaries, census tracts, roads, towns, clubs, member locations, etc.
Zone/District (Inputs): This section is where you select and refine what you wish to see.
Tips and Hints: Provides some suggestions
Market Summary, Opportunities and Zip Code information: Highlights potential areas for exploration and growth.
11/16/2018

4. 3. Zone /District - Ethnicity
Zone: Click the dropdown arrow to select Zone. Here Zone 27 is selected
District: Click the dropdown arrow to select District has been selected
Filter: You can view the market by Ethnicity or Age. “Ethnicity” has been selected
Shading: A smaller number (like 2) will let you see streets and towns. A higher number will make the section stand out
Members: Button can be clicked On or Off to show where members are located.
Ethnicity/Race: Make a selection. Here the “White” (race) has been selected.
Census Zip Codes: Button can be clicked On or Off
11/16/2018

5. District Page
Clubs
The various color shades on the map correspond to the “Ethnicity” Filter.
Moving the cursor shows different Census Tracts. Here the mouse it at the western edge.
For each tract, the upper right hand corner shows census and Rotary data.
The legend box at the lower right explains the color gradations.
The colored icons are Rotary clubs. Different Icons represent different club categories.
You can zoom in and out using the “+” or “-” at the top left of the map.

6. District Market Summary
Overall Population
Number of Members
Median Income
Ethnic Composition
Note: Some Hispanics self-select both race and ethnicity so totals will be over 100%
The Market Summary tab has five elements:
Total District Membership at the time the file was created
Population of the District
Hispanic population f the District
Median Household Income of the District population
The bar chart displays the race/ethnic composition of the District (excluding Hispanic)
11/16/2018

7. Opportunities – Two Ways
Map
Search
You can search for opportunity by moving your cursor across the map. As the cursor lands on each census tract a blue outline will appear and in the upper right hand corner of the display.
Number of Rotarians who live in the census tract
The median household income of the census tract
The race/ethnic composition of the tract
You can use the + or – key to zoom in
You can use the “heat map” settings. #2 will let to see the street names.
Turning Members “on” will let you see where your members live.
Automatic
Prompt
11/16/2018

8. Opportunities - Automatic
Note ethnic segments where household income exceeds district average
Note ethnic composition of census tract
One click takes you there for further exploration.
This example shows the census tracts that could offer ethnic growth opportunities. It displays the percentage of the ethnic group within the highlighted census tract. It also shows the average household income of the census tract. Clicking on any of the identified opportunities will zoom the map to that census tract.
11/16/2018

9. Opportunities - Automatic
You can search for opportunity by moving your cursor across the map. As the cursor lands on each census tract a blue outline will appear and in the upper right hand corner of the display you can see:
Number of Rotarians who live in the census tract
The median household income of the census tract
The race/ethnic composition of the tract
You can use the + or – key to zoom in
You can use the “heat map” settings. #2 will let to see the street names.
Turning Members “on” will let you see where your members live.
11/16/2018

10. Opportunities - Automatic
11/16/2018

11. Input

12. Opportunities – Map Search
Example – Searching for Ethnic Opportunities
Filter – Ethnicity; Shading: 9 (to highlight); Members: Off; Map Color: Hispanic
Move your cursor to your area of interest. Note the box in the upright corner showing demographics and Rotary penetration
11/16/2018

13. Opportunities – Map Search
Example – Searching for Ethnic Opportunities
Filter – Ethnicity; Shading: 9 (to highlight); Members: Off; Map Color: Hispanic
Move your cursor to your area of interest. Note the box in the upright corner showing population of 1,377 in the census tract - 92% white; Hispanic 46%
Average Income of $92,882
Rotary Members: none!
11/16/2018

14. Opportunities – Map Search
11/16/2018

15. Opportunities – Map Search
11/16/2018

16. Opportunities – Map Search
11/16/2018

17. Input

18. Opportunities – Map Search
11/16/2018

19. Zip Code This shows you how to use Zip Codes
Enter a Zip code or select it from the drop down list.
You can see the dashed outline of the zip code as well as the Blue Census Tract.
The Heat map is set at 3 permitting you to see some of the major roads
Members: is set “On”. It shows you where member(s) and the club are located. 7 and 5
On the right hand side you can see that members who live in this zip code belong to 5 different clubs.
If you click “here” a window will open that provides demographic information about the zip code.
11/16/2018

20. 3. Zip Code demographics
This Screen shows you the type of information available from the use of Zip Codes
11/16/2018