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Hospitality in Sports & Entertainment Marketing
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Objectives Define hospitality and its relationship to the Sports & Entertainment Industries Identify examples of hospitality in the SEM Industries Research examples of hospitality in each of the industries
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What is Hospitality? Hospitality is the relationship between a guest and the host Reception and Entertainment of guests/visitors/etc. The industry depends on availability of leisure time and disposable income
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Four Sections of Hospitality
Food & Beverage Businesses that prepare food for customers Lodging A business/place that provides a place to sleep for one or more nights Recreation Any activity that people do for rest, relaxation and enjoyment Travel & Tourism The business of moving people from place to place Provides those people with services that promote travel and vacations
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Where do we find Hospitality?
Resorts Membership clubs Conventions Amusement Attractions Sporting event Special events Other services for travelers and tourists
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Hospitality in Sports Packages for fans
Hotel accommodations Tickets to events Pre- and post-event parties Transportation to/from event Meals Suites and Box Seats at sporting events Away teams in sporting events
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Hospitality in Entertainment
Packages for fans VIP areas for guests Special pricing Unlimited drinks/food Special gifts/items At the movies Luxury Theatres Food/Drinks (Waiters?)
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Hospitality in Recreation
Travel Packages Air fare Hotel accommodations Dining out Theme park tickets Show tickets Airport Lounges Private meeting rooms Free drinks/snacks Comfortable seating Better access to customer service representatives
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