1. Creativity
Chapter 12
12-1

2. Creativity and Its Characteristics
Person
Degree and Situation
Talent, Learned Skills, Situational Factors
Product and Process
12-2

3. Individual Creativity
Interaction of personal and situational factors
People are creative when they have:
Domain-relevant skills
Creativity-relevant skills
Task motivation
Factors inhibiting creativity:
Extrinsic rewards
Evaluation apprehension
Stuck in one’s own paradigms
12-3

4. Group Creativity Problems With Group Creativity
Groups produce fewer ideas than sum of individuals
Group Dynamic Factors
Negative/critical communication climates
Interpersonal conflicts
Time
Conformity
Domineering members
Cognitive interference
Social inhibitors
12-4

5. Group Creativity Brainstorming
Not superior to individuals working alone
However, still popular
Main problem: waiting for turn to speak
Computer based brainstorming more effective
12-5

6. Group Creativity Strengths of Group Creativity Benefits:
Develop more ideas
Social interaction can be rewarding
Support for implementation
Factors Increasing Group Creativity:
Dissent or task conflict
Diversity in background, training, and perspective
Direct experience
Group operation
Variations of brainstorming
12-6

7. Organizational Environment And Creativity
To be more creative, organizations should:
Hire creative people
Use group creativity effectively
Establish organizational climates supporting creativity
Environmental stimulants & obstacles to creativity
Freedom
Management
Encouragement
Recognition
Cooperation
Time
Challenge
Motivation
12-7

8. Application: Group Creativity Techniques
12-8

9. Application: Group Creativity Techniques
Brainstorming
12-9

10. Application: Group Creativity Techniques
Nominal Group Technique
Write down idea, share and discuss
Brainwriting
Write down idea
Pass idea and build
Variations:
Select idea at random to build on
Post it notes
12-10

11. Application: Group Creativity Techniques
Selecting a Solution
Prioritize solutions
Multiple voting
Discussion
Repeat
Multiple-Stage Creativity Approaches
Time serves as buffer
Meet and discuss
Try to be creative
Reconvene to make selection
12-11

12. 12-12

13. 12-13

14. 12-14

15. 12-15