1. Spellcast Farm
Mission: to develop an integrated farming model utilizing
pastured meat rabbits and market vegetables

2. Meat Rabbits Humanely raised on pasture
Much of our rabbits’ food is waste vegetable matter (free!)
We are focusing on lucrative niche markets
Pastured rabbits command a higher price than caged rabbit or pastured poultry
We are preserving rare, heritage breeds of rabbits

3. Market Vegetables
Vegetables are grown chemical-free and environmentally friendly which adds value to the product
Vegetable waste feeds the rabbits
Rabbit manure fertilizes the vegetables and adds organic matter to the soil
Complete on-farm integration
Growing vegetables gives us the ability to offer unique vegetable or herb parings with the rabbit at the market offering a desirable one-stop shopping experience

4. About Spellcast Farm Formed in 2008
In 2012 became the first farm in the United States certified by Animal Welfare Approved for rabbits
In 2013 the Farm received two different grants from sustainable agriculture foundations to explore this integrated farming model and to expand the operation
We have a solid client base selling directly to consumers with many repeat customers. The demand for some of our products such as rabbit meat is exceeding supply. We need to expand.
We are diversified: in addition to the rabbits, we raise ducks for eggs and meat, Jersey cattle for milk and meat and market vegetables.

5. Target Market Individuals seeking healthy, locally-grown food
Gourmets and “Foodies”
Individuals seeking food from animals raised in a humane, sustainable environment
We primarily sell our products through the Charlotte Regional Farmer’s Market which is a year round market and directly off the farm.

6. Marketing Efforts
Frequently updated web site: including an on-line journal of farm happenings

7. Active Facebook Page
Weekly newsletter currently being sent to over 300 individuals
Various articles have been written about the Farm in both local and national publications such as Organic Gardening
Animal Welfare Approved Listing
Word of mouth – good products sell!

8. Call to Action The Farm currently carries no debt.
All Farm income gets rolled back into the farm
We have a high demand for our products and we need to expand
I am not your normal farmer!
Seeking grant money or low-interest loans in order to add infrastructure to facilitate expansion.