1. OBJECTIVE/PURPOSE OBJECTIVE & PURPOSE OF COMMUNICATION
An objective is something that we want to attain or accomplish through our efforts
When we speak/write to friends do not have specific
purpose except keep in touch
Chat with group of friends- socialize and express
ourselves
Official /Business situation
Speak/Listen/write/to
customers/subordinates/colleagues/superiors
We have a specific purpose of accomplishing something

2. Objective/Purpose
Communication could have many objectives depending on the context and persons involved
Communication within a family/classroom/theatre/seminar/
boardroom /organization has different objectives-depends on the purpose that has to be achieved

3. Objective/Purpose To inform:-Foremost objective of any communication
-Information is power
-Information needs –within /outside the organization are met through communication
To persuade :- Business work through persuasion
- Important to persuade employees-work efficiently/customers to buy our products

4. Objective/Purpose
To educate:-To disseminate knowledge and develop skills & attitudes among people
To train:- Communication is a integral part of any training programme
Training is required –achieve proficiency in specific skills
Instruction /demonstration /practice & discussion
To motivate:-High level of morale & motivation must-productivity/efficiency-sustainable

5. Objective/Purpose
To integrate:-Large business organizations have different business units/departments
territorial divisions-different targets
-Communication provides the means
-for building and nurturing mutually beneficial relationships
To entertain:-whatever be the nature of business there is always time for entertainment
-facilitates social bonding/lighter moments/relieves tension

6. Objective/purpose
Objectives of communication are dynamic & ever changing
Common objectives of official communication
-get/give information
-ask for or give instructions
-advice /suggestions
-To make requests and to persuade other people to agree with us

7. Objective/Purpose Sometimes we communicate with intention of
-complaining
-Warning unfortunately we do this angrily- arguments
-If we learn to complain and warn in an acceptable & constructive manner
-Our serious intention can be conveyed
effectively without damaging relationships

8. Objective/Purpose To caution Counsel Clarify Apprise Evaluate
Reprimand
Organize
Other such objectives we should make use of communication

9. SCOPE OF COMMUNICATION
Communication has unlimited scope which can be understood under two broad headings:-
(1) External dimension
(2) Internal dimension

10. SCOPE OF COMMUNICATION
EXTERNAL DIMENSION:- External dimension regarding communication has a bigger arena which includes
-building relations with external agencies and stakeholders
-Effective communication can establish a healthy external organizational climate
-trust
-co-operation
-collaboration
-innovation & commitment

11. SCOPE OF COMMUNICATION
Self involvement of people in various activities is inculcated to create a vibrant and congenial atmosphere
Effective communication -the advertisement dep/public relation help in building the public image and goodwill of the organisation

12. SCOPE OF COMMUNICATION
INTERNAL DIMENSION:-A lot of communication takes place within the organization by formulating
-the corporate vision
-Laying down policy objectives/goals
For formulating policies
-Top management needs to obtain the information from middle and lower management
-various forms
-implementation of its top management policies

13. SCOPE OF COMMUICATION
The internal communication facilitates proper understanding of policies in their right spirit
Public relations-a management function depends on the right communication
Different functions to be performed by various functional departments-to keep the organization running

14. SCOPE OF COMMUNICATION
Within each department and across different dept functional heads have to communicate
-to their subordinates
-by giving job related instructions /suggestions/advice & orders
-for interdepartmental co-operation exchange of information plays a key role

15. SCOPE OF COMMUNICATION
Let us see the scope of function at each functional departments
Example:- Lets take the HR department
-handles communication to avoid grievance/dissatisfaction & Industrial unrest in the entire Organization/to conduct effective interviews arrange better training programs etc

16. SCOPE OF COMMUNICATION
PR- communication becomes essential to design appropriate advertisements & promotional material
In addition to external and internal dimensions the scope of communication can further be expanded
-Oral and Non –verbal
-Interpersonal /Intrapersonal/mass communication
-Human communication*
-Reading/writing/speaking & listening

17. HUMAN COMMUNICATION
In the middle sixties a team of mental health researchers at Palo Alto Mental Research institute started paying attention to the behavioral effects of human communication
-They produced the first general theoretical treatment of human communication as a transactional system
-The focus on behavior is extremely significant
Three hierarchical levels
Subsystem(one individual)-

18. Contd
Second level is the system –the relationships of one individual or several others
The third level is the suprasystem-the social environment in which the system works
Example:-a boss and her employee represent a system
-The boss herself is a subsystem & the dept is the suprasystem
-The only way individuals can affect a system is through their behaviors

19. contd Observable behavior
You do not affect each other through feelings/thoughts/beliefs-they have to translated into observable behavior
Egg and Hen theory-
Bulls eye theory
The ping pong theory

20. FUNCTIONS OF COMMUNICATION
Information sharings- policies/rules/dev/rewards/settlements union
Feedback-achievements/fulfillment of goals/difficulties faced
Influence-info power/change attitudes/congenial working relationship
Problem solving-between union/consensus/grievance
Assists in decision making-achieve goals/needs info/views
Facilitating change-clarity & spontaneity /comm between mgrs & employees

21. contd
7.Group building-relationships/breaks group disintegrate/lubrication 8.Gate Keeping-linkage with outside world 9.Conveying the right message-to the right person/right perspective/carry same meaning/action effectively 10.Helps in co-ordination of efforts-tool/different activities/differences- dept/div/delegation/decentralization/authority/power help-letters/circulars/meetings/telephone-goal 11.Good Industrial relations-feelings/ideas/opinion/better understanding bet two parties 12.Development of managerial skills-understand human behaviour at work/facts/ideas/opinions-add value to the knowledge of mgr – happenings in org & behaviour of people

22. cont
13.Ensuring effectiveness of policies-convey properly for execution –responsible-to achieve larger objectives/effectiveness of policies-effective comm 14.Moivating people-expectation from mgmt/plans/policies/respect to their career growth/promotion/welfare/declare incentive -rewards 15. Performance feedback- subordinates /know how well they work/need to achieve/exceed expectation -standards 16.Job Instruction-lead to confusion/wastage/inefficiency/effect production/bottom line 17.Controlling people-rules/to regulate behaviour/circulars issued- procedures/mgmt info system –control mechanism/ensure plans carried 18.Spreading rumours-informal/grapevine comm/create misunderstanding/mgmt uses it assess impact/reaction-policies introduced 19.Emotive functions-facilitates expression of feeling/satisfaction/dissatisfaction/unhappiness-release frustration-grievance procedure-handle emotional problems