1. GAP ANALIZA
Z. Repač, rujan 2010.

2. SADRŽAJ MARKETINŠKOG PLANA
GAP analiza
Trenutačna situacija
Analiza prilika i prijetnji
Postavljanje ciljeva
Marketing strategija
Plan aktivnosti
Proračun
Evaluacija i unaprjeđenje

3. EVALUACIJA USPJEŠNOSTI
Da li se ulazak stranog kapitala povećao od uvođenja ICPR-a?
Da li se broj ulagača povećao?
Da li je BDP zbog ino-ulaganja rastao?
Da li je izvoz rastao?
Da li se naš ugled i broj klijenata zahvaljujući ICPR-u povećao?

4. ANALIZA UPITNIKA

5. 1. UNAPRJEĐENJE MARKETING STANDARDA
- Nikakve aktivnosti 3 županije
- Neke aktivnosti 4 županije
Web site updating
County promotion on conferences
Updating business zone data
Additional staff education
Promo materials and events
Promo missions

6. 2. ZADOVOLJSTVO ICPR MARKETING STRATEGIJOM
1. Very satisfied II
2. Fairly satisfied
3. Fairly unsatisfied
III
4. Very unsatisfied
Koliko će se moći koristiti u daljnjem radu?

7. 3. ZADOVOLJSTVO REZULTATIMA NAKON CERTIFIKACIJE
Major marketing activities which have taken place
National and intl. fairs
Organizing visits to the county for intl. representatives
Web Page
Brochure,CDs and DVDs
Developing slogan
Investors guide in English, German, Italian
Web site for investment promotion
Taking part in investors conferences (Investor Café, Brussels)
Direct contacts with investors
Konkretni
rezultati?

8. 4. OBNAVLJANJE INFORMACIJA ZA INO-INVESTITORE
1. Very satisfied II
2. Fairly satisfied
III
3. Fairly unsatisfied I
4. Very unsatisfied

9. 4. PROCES UNAPREĐENJA INFORMACIJA ZA INO-ULAGAČE
Permanent contact with diff. institutions and municipalities
Monthly updating base
Obligation of the county depts
General information updated through ROP
No information on SME was updated
One person should be assigned for info. updating

10. 5. KOMUNIKACIJA S POSTOJEĆIM I POTENCIJALNIM ULAGAČIMA
1. Very satisfied II
2. Fairly satisfied
3. Fairly unsatisfied
III
4. Very unsatisfied

11. KAKO SE KOMUNICIRA No communication strategy No tracking system
Regular contacts with the most important investors
Phone calls, Mail
Visits
Only answering incoming inquires
No communication strategy
No tracking system
No responsible person assigned to the job

12. HOW THE PROCESS MIGHT BE IMPROVED?
Introducing lobbying
strengthen our network of specialized experts (financial and tax consulting)
Involving banks, funds, institutional investors
A zašto ne sami!?

13. 6. DODATNO OBRAZOVANJE - TRENINZI
Different workshops
FIAS certificate
Marketing planning for business zones (organized by USAID)
Managing relations with investors (APIU)
Exchange of experience with other regions
Koliko relevantno za privlačenje FDI?

14. 7. TRI NAJVAŽNIJA CILJA MARKETING PLANA
Objective 1
Economic development
Objective 2
Investment attraction
Objective 3
Employment
Objective 4
Increase manufacturing
Objective 5
Income increase 6
Competitive economy 7
Transport and public infrastructure 8
Human resources and quality of life 9
Increase destination awareness
Promotion of the region
Communication of the region as investment destination 10
Direct visits to potential investors 11
Restructuring work intensive industries 12
Stimulating technological dvlpmnt. 13
Improving conditions for higher added-value goods production

15. 8. NAJVAŽNIJI SEKTORI ZA FDI
Sector 1
Food processing IIII
Sector 2
Wood processing IIII
Sector 3
Metal processing IIIII
Sector 4
Logistic, warehousing IIII
Sector 5
Tourism III
Energy IIII
ICT IIII
Business services II
Automotive industry I
Recycling

16. 1.Very satisfied II 2. Fairly satisfied IIII 3. Fairly unsatisfied I
9. ZADOVOLJSTVO KRITERIJIMA EVALUACIJE I ODABIRA SEKTORA ZA FDI U ŽUPANIJI
1.Very satisfied II
2. Fairly satisfied
IIII
3. Fairly unsatisfied I
4.Very unsatisfied

17. 10. ZADOVOLJSTVO RAZINOM PRORAČUNA ZA FDI
1. Very satisfied I
2. Fairly satisfied
3. Fairly unsatisfied II
4. Very unsatisfied

18. PRIJEDLOZI ZA UNAPRJEĐENJE ICPR-a
Improving communication, cooperation and coordination with APIU
The possibility of presenting marketing activities in office of Croatian Chamber of Economy in Russia or Brussels

19. ZAKLJUČCI Identificirane su potrebe za dodatnim unaprjeđenjima
Metoda rada će se temeljiti na interaktivnosti
S prilagodbama po potrebi
Potrebno je jačanje svijesti o važnosti FDI
Na svim razinama

20. H V A L A