1. Language and the thought process
Jamila Borges,
Angelita Uriarte,
Gabriela Terra,
Valbona Dzaferi,
Amiin Isse

2. Language Language is more than communication
Language shapes our perception in reality
Edward Sapir and his student Benjamin Whorf said that language predetermines what we see in the world around us.
You ----Your language----Reality

3. Perception
Our culture through colours guides us in seeing the spectrum in terms of the arbitrarily
Different cultures may divide up the spectrum in different ways

4. Defining Colours
Sapir and Whorf found out that naturally determined that the colours to us are segments of reality
Our culture prepares us to view it this way. Eg. (Black will always be black to us. Red will always be red)
As the environment changes culture and language typically will change, but our perception of the object won’t change

5. Cultures interests and concerns
An example of terminology used by a culture is how Canada has 13 terms for different conditions of snow
In contrast California only has two (ice, snow)

6. orientation
A group of aborigines don’t have words for left, right, front, and back, instead they used compass directions
E.g. “ I am standing southwest of my sister” rather then “I am standing to the left of my sister”

7. Ethnoscience
Ethnoscientists - have made useful distinction in regards to ways of describing categories of reality
Visitors bring their own culture’s categories and interpret everything in those terms, however that means there will be little understanding of the culture they are visiting
Visitors should suspend their own culture perspective in order to truly learn the categories of reality in the new society.

8. Ethnoscience Con’t
They also define two different approaches as being Etic and Emic
Etic categories involve a classification according to some external system of analysis bought in by the visitor
E.g. define a new species
Emic categories involve a classification according to the way in which members of a society classify their own world