1. International Strategy Management Phases in MGX 5181
Strategy Formation
Mgt Tools
Environment
Scanning
Scenario Planning
Game Theory
Conceptual Mapping
Strategy Planning
Strategy Implementation
Planning & Execution
Corporate Strategy Planning
Internationalisation Process
Country Assessment
Last Week
Corporate Level Configuration & Coordination
Business Level Planning
Foreign Market Strategies evaluation & selection
Here now
Country Strategy Dev
Leadership, innovation & governance
Organisational Design & Control

2. Strategic What-If Scenarios Country Based Scenario Planning
(Outcomes = Which Strategies are likely to succeed/fail under what conditions
Plan the best Strategic Scenario specifics & with the best choice of Countries’ modes of entry/operations
Country-modes of entry/ops options
Scenario options
Country Based Scenario Planning
(Outcomes = Modes of Entry/Operations
Introduction to Scenario Planning: (4.03m)
Shell Scenarios – Imaging the Future - (3.23 m)

3. The Smart IB organisation
Game Theory
The Smart IB organisation
changes the Drivers of Competition & takes advantage when everyone does not understand the new “rules” yet
The Current Environment
Everyone understand the drivers of IB Competition
Eventually become common knowledge until someone changes the rules for their strategic advantage
Video: Game theory & Business Strategy
(3.22m)
How Apply changed the phone market
(3.4m)

4. Conceptual Mapping – Strategic Groups & Industry Dynamics
Strategic group analysis identifies groups of competitors (within or across an industry) with similar strategic characteristics  market positioning strategies.
Example Granite Coy’s SGID Map
Strategic Group Mapping: (3.06m)
Strategic Group Mapping: (5.41 m)

5. Assignment 1 and 2
Checking Progress

6. Country Assessment
If your case development is about applying the concept of country assessment, then you need to:
Identify which method your case used to decide which country/countries to enter or grow ; or if the case has not entered its intended country, you will then have to recommend which ES method you are using and justify why
Describe the ES method and summary the findings to decide which country/countries to enter / grow existing business
Your country assessment will also give you clues to possible business scenarios and current competition rules of the selected country/countries – state these country situations and how your case position itself strategically to address these situations.
Strategy Formation
Mgt Tools
Environment
Scanning
Scenario Planning
Game Theory
Conceptual Mapping
Country Assessment
Country Strategy Dev

7. If you are not doing Country assessment
Strategy Planning
Strategy Implementation
Planning & Execution
Which aspects of strategy planning, implementation & execution mgt are you addressing?
Specifically which topics and concepts you intend applying in your case development.
Corporate Strategy Planning
Internationalisation Process
Corporate Level Configuration & Coordination
Business Level Planning
Foreign Market Strategies evaluation & selection
Leadership, innovation & governance
Organisational Design & Control

8. Groups with Companies Approved

9. Assignment 3 Presentations
Week 4
Tim Dillon
Ally J Paul
Abercrombie & Finch case study
Week 5
Guyi Ying
JunJie Yu
GM Holden
Tong Wu
Weilin Yang
Prahalad. C. & Hamel. G, The core competence of the corporation case
Week 6
Gemma Matainaho
Angella Liu
Reading 5.1 by Porter. M on Competitive Strategy.
Yufei Wang
KA KEI NG
reading 5.4 Barney. J, Firm resources and sustained competitive advantage plus
Week 7
Yinan Shen
Gengduo tian
Reading 8.3 Moore, G. Living on the fault line
Shuxi Mei
Porter. M's changing patterns of international competition
Week 8
WEIWEI
Jiang
Cotton On Case
Week 9
Yafan Gao
Fan Qian
7.1 Hamel G, Doz Y & Prahalad, C.K Collaborate with your competitors -and win. pp
Min Soo
Hoi Lei Kou
Dyer J. et al How to make strategic alliances work plus pp
Week 10
Nick Fitzgerald
Topic - pls advise
Week 11
QIANHAO HUA
YINING HE
AirAsia
Week 12

10. Game Theory Activity
Split into 4 groups, each representing an engineering company
Negotiation Scenario:
AUD$1 billion Request for Tender – to build 6 new bridges over a large river in Upper Volta
Rumour that Government of Upper Volta wants to award the work to 6 different companies each doing one bridge (therefore two bridges will be done by overseas companies) or all of it will go to a consortium (minimum of two companies)
Have each group negotiate with each other (keeping the results of agreements secret)  decide your strategic goals and how you would apply game theory to win the RFT.
Post Game Reflections: What did each agree to in the end? What games were played and their impact?

11. Scenario Planning
Split into 4 groups, each a company wanting to enter a selected country - pick you country
Your company wants to build a nuclear power plant in your chosen country, to bolster its current energy system under pressure from a rapid increase in demand from industry.
Select 2 issues you think are importance
Break up the issues into 4 high/low trend scenario options
For each scenario, anticipate what would happen and the impact on your choice of entry .
For example: consider a government policy issue – where the main opposition party wants “green power” and the current ruling party accepts all offers, and there is an election in year 1.
Assume that cost of enriched Uranium required for the plant is changing - in 2 possible directions: (a) More uranium is available now and future prices would drop; (b) Uranium is getting scarce and future prices are likely to rise. Therefore there are 4 scenarios for this govt policy issue:
Option 1
Uranium scarce - Green Power in
Option 2
Uranium scarce- current party wins election
Option 3
abundant - Green party wins
Option 4
Uranium abundant - Current party wins