1. Leveraging the Potential of Smartcard Systems
Javier Morales Sarriera
World Bank, Transport and ICT

2. SMARTCARD TECHNOLOGY BECAME WIDESPREAD

3. IMMEDIATE USER AND PROVIDER BENEFITS
Reduces dwell times: travel time saving
Improves reliability: avoids delays and bus bunching
Facilitates payment: reduces cash transactions
Lowers costs: makes the driver’s job easier or eliminates the need of a cashier
Improves user satisfaction and provides branding
Usage across several modes and routes

4. London in Motion, by Jay Gordon
London in Motion, by Jay Gordon

5. Cards automatically collect travel data:
UNDERSTANDING USER BEHAVIOR
Cards automatically collect travel data:
Planning long term service delivery
Service adjustment to right-size demand
Inferred Origin and Destinations, types of trip, types of user, linked trip behavior
Long-term individual travel behavior tracked

6. Fare structure change: intra-day, distance-based;
LEVERAGING DATA FOR IMPACT EVALUATION
Assessing impacts related to:
Transit subsidies
Fare structure change: intra-day, distance-based;
Fare evasion policies
Service changes
…and more
Data system is even more powerful when combined with socio-economic surveys