1. Canadian Culture Satellite Account, 2010
Jennifer Withington
National Economic Accounts Division
November 4, 2015

2. Statistics Canada • Statistique Canada
Outline
Background
Scope of study
Methodology
Results
Lessons learned
Statistics Canada • Statistique Canada
14/11/2018

3. Statistics Canada • Statistique Canada
1.1 Satellite accounts
Statistics Canada has extensive experience with satellite accounts – within our division:
Tourism Satellite Account
Pension Satellite Account
Satellite Account on Nonprofit Institutions and Volunteering
Research and Development Satellite Account
Statistics Canada • Statistique Canada
14/11/2018

4. 1.2 Culture Satellite Account
Why develop Culture Satellite Account (CSA)?
Visibility and identity for the “industry”
Credible and coherent estimates of culture through consistent methodology
Comparable with total economy, other industries, across regions and countries
Consistent measures over time
Increased analytical and research capacity
Statistics Canada • Statistique Canada
14/11/2018

5. 1.2 Culture Satellite Account
What is the main objective of the CSA?
To measure the economic importance of culture and sport in Canada with significantly greater precision while respecting both:
Canadian System of National Accounts
Canadian Framework for Culture Statistics 2011
Measures output, GDP and number of jobs.
Statistics Canada • Statistique Canada
14/11/2018

6. 1.3 Past feasibility studies
How did the CSA begin it’s development?
The feasibility study started in 2008 as a joint project between Statistics Canada and Canadian Heritage. There were 4 phases to its development.
Phase 1: Focused on 3 culture industries:
The culture industries included were :‘motion picture and video industries’, ‘performing arts, spectator sports and related industries’ and ‘heritage institutions’
Led to the use of I-O tables, survey and tax data to disaggregate I-O industries into detailed NAICS.
Statistics Canada • Statistique Canada
14/11/2018

7. 1.3 Past feasibility studies
Phase 2: Expanded scope to include all culture industries and products.
Development of all methodology, creation of the sport domain, introduction of Culture GDP and Sport GDP.
Phase 3: Focused on updating CSA to incorporate the new I-O commodity and industry classification (2009 I-O tables).
CSA Framework incorporated the new I-O modernized framework, selecting new culture industries and products
Statistics Canada • Statistique Canada
14/11/2018

8. 1.3 Past feasibility studies
Phase 4: Construct of experimental CSA using 2009 I-O data.
Creation of a 2009 Canadian CSA as a feasibility study.
Statistics Canada • Statistique Canada
14/11/2018

9. Statistics Canada • Statistique Canada
2.1 Culture Framework
The Canadian Culture Satellite Account is based on the Canadian Framework for Culture Statistics 2011 (CFCS) from the Culture program at Statistics Canada.
Conceptual Framework for Culture Statistics 2011
Classification Guide for the Canadian Framework for Culture Statistics 2011
Statistics Canada • Statistique Canada
14/11/2018

10. 2.2 Key concepts and definitions
Culture: creative, artistic activity, the goods produced by it, and the preservation of heritage.
Sport: an individual or group activity often pursued for fitness during leisure time which may be undertaken for fun or competition.
Statistics Canada • Statistique Canada
14/11/2018

11. 2.2 Key concepts and definitions
DRAFT
11/14/2018
2.2 Key concepts and definitions
Creative chain: ”series of steps by which a culture good or service is created, developed, perhaps manufactured, and distributed or made available to end-users”.
Supply
Demand
Creation
Production
Dissemination
Use
Statistics Canada • Statistique Canada
14/11/2018

12. 2.3 Domains in the Canadian Framework for Culture Statistics, 2011
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14/11/2018

13. 2.4 Culture products and industries
The relationship between culture products and industries:
A culture industry (book publisher) publishes culture products (books)
A culture industry (theatre company) whose principal product is culture (theatrical productions) but secondary product is non-culture (theatre restaurant meals).
A non-culture industry (automobile manufacturer) whose principal product is non-culture (automobiles) but secondary product is culture (automotive design services)
Statistics Canada • Statistique Canada
14/11/2018

14. 2.5 Key culture estimates to be measured
The main focus of the CSA is to estimate the GDP of culture industries and Culture GDP:
GDP of culture industries: the GDP related to the production of goods and/or services of the culture industries. It covers all of their outputs – resulting from both culture and non-culture activities.
Culture GDP: the GDP related to the production of culture goods and services across the economy regardless of the producing industry.
Statistics Canada • Statistique Canada
14/11/2018

15. 2.5 Key culture estimates to be measured
GDP of culture industries
Culture GDP
Statistics Canada • Statistique Canada
14/11/2018

16. 3.1 CSA methodological framework
DRAFT
11/14/2018
3.1 CSA methodological framework
Input-Output Tables
Survey data and tax information
Split factors
Culture Satellite Account
Output
GDP
Jobs
Statistics Canada • Statistique Canada
14/11/2018

17. 3.2 Survey data used in the CSA
Statistics Canada • Statistique Canada
14/11/2018

18. Statistics Canada • Statistique Canada
4.1 Main results
Culture GDP, at basic prices, equaled $47.8 billion, contributing 3.1% of Canada’s GDP.
Sport GDP equaled $4.5 billion (0.3%).
Culture jobs accounted for 647,300 contributing 3.7% to total employment.
Sport contributed 93,500 jobs (0.5%).
Statistics Canada • Statistique Canada
14/11/2018

19. 4.2 Culture GDP, by domain, Canada, 2010
Culture GDP: $47.8 billion
Statistics Canada • Statistique Canada
14/11/2018

20. Statistics Canada • Statistique Canada
4.3 Sport GDP, by domain, Canada, 2010
Sport GDP: $4.5 billion
Statistics Canada • Statistique Canada
14/11/2018

21. Culture GDP as a share of the provincial / territorial economy
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14/11/2018

22. Statistics Canada • Statistique Canada
Lessons learned
Find a frequency that balances need for CSA with other priorities  
Supply-side data often more reliable than demand-side
CSA rendered data gaps and weaknesses visible
Keep data revisions to a minimum
Concept/method changes dominate regular statistical revisions
House CSA in SNA area for credibility and consistency
CSA is a satellite of the core accounts
CSA cannot serve all intents and purposes
Need an external champion to promote the CSA
Statistics Canada • Statistique Canada
14/11/2018

23. Statistics Canada • Statistique Canada
Questions?
Thank you
Statistics Canada • Statistique Canada
14/11/2018