1. : Simplicity – the impacts of product complexity on tactical operations with partner forces
Presented by Datron
March 19, 2014

2. AGENDA Introduction Market Trends Technology Usage Our Customers
Afghan National Army
Discussion
Conclusion

3. Datron World Communications
What we offer:
Tactical VHF & HF Radios (ITAR & Non-ITAR) Engineered for International Military Partners
Strategic HF High-power Fixed Site and Naval Systems
VTOL sUAS In Use By US Special Forces
High-Power HF System Components for US Navy
Field-deployable Mesh Networking Backbone Systems
Who we are:
US-based Privately Owned Communications Corporation
40 Years of R&D, Manufacturing and Distribution Excellence
Focused on Solutions for International Military Partners
Experience and Contractual Relationships with US Army CECOM, USASAC, NIPO and DSCA
US Domestic and International Sales and Support Operations
In-Country Installation, Training, Maintenance & Repair
Our difference:
Servant Leadership Corporate Culture
Quality Focus - ISO 9001:2008 Certified
Share Our Success Through Charitable Giving
Committed to Our People – Our Families Come First

4. Tactical Radios Supplied to ANA
HH7700 VHF/FM Handheld
500mW, 2W or 5W Selectable
Lightweight Long-Endurance
Optional Voice Scrambler
PRC1077 VHF Manpack
0.5W, 2W or 5W Selectable
MIL-STD-810 – Rugged and Immersible
50W Vehicular Configurations
50W Fixed Site & Retransmit Applications
PRC1099A HF Manpack
5W or 20W Selectable
100W and 400W Configurations
Manpack, Vehicular and Fixed Applications
RT7000 HF Transceiver
125W, 500W to 16kW Configurations Available
Voice and Data Support
PRC1077
Manpack & Vehicular Mount
HH7700
Lightweight Handheld
PRC1099A
Manpack & Vehicular Mount
RT7000
125W HF Transceiver

5. Market Trends Towards Simplicity
“It’s too complex. I’m hearing it from every BCT and warfighter. You need a PhD to turn on some of this stuff. We need the simplicity to be outside the box. Let the chips and hardware and software [inside the box] do the hard work for the soldier. This is the trend, and I’m hearing it loud and clear.”
~ Army Chief of Signal MG LaWarren Patterson

6. Market Trends Towards Simplicity
“Our technical support division has become almost as big as our curriculum instruction division. It’s kind of alarming.”
~ Paul Perotti, School Superintendent, Santa Clara, California

7. Market Trends Towards Simplicity
“Any darn fool can make something complex; it takes a genius to make something simple.”
~ Albert Einstein

8. Technology Usage
Personal Space
Public Space
Battle Space

9. Our Customers International Education/Training Language
Middle East, Africa, Asia, South America
Education/Training
Minimal
Language
Train with interpreters

10. The Afghan Experience Afghanistan Tour ANA Interface Challenges
Communications Issues within ANA

11. ANA Radio Communications
Are the features not needed hiding the features currently needed?
Key Radio Functions
Functional Ease of Use
Simplified Training
Maintenance & Repair

12. Conclusion
What could we do to provide a more effective product to these customer?