1. US Retail 2018 MERCHANDISING

2. Merch./POS- ‘17 Scorecard
Quantity, versatility, savings (retain quality look)
Area
Rating
Note
Permanent (Racks) √
* Near tripled #, improved cost, look
Tactical (Corrugate) √+
* Near tripled #, hold PET/Glass, improved cost
Soft POS
* Tighter quantities, added “New Look” (June/July)
Dealer Enhancers
* Doubled Gift Cards, 400 Umbrellas
Co-Op
* Added Multi-fit Glides, Big Bottle, Cold Topper
Commun./Timing
* Succinct, useful, timely (except Racks- China savings)
Look/Design
* High quality, stand out (dimensional)
Function
* durable, modular, multi-fit
Use/Participation
* most ordered (pacing sensible w/ inventory)
Note- Natl. Accts. Program adds 10k pieces

3. Merchandising- ’18 Outlook MANY evolutions, more Cold
Continue strong quantities
Discuss: allocation process, up Distributor CoOp
Area
Action/Item
Permanent
* Racks- evolve look, adapt for Multipack
* Add one just for Multipacks
* Continue with Big Bottle
Tactical (Corrugate)
* Evolve (Add “New Look”, hold Multipack)
(L Bookend)
* 2 side visual, opt. hutch/top for loose
* New “Banner Stand”
Cold
* Mobile Cooler (bottle shape)
* OAC “Fins”, Tray, frosted Cooler Valence
Soft POS
* “New Look” 100% (prior POS phased out)
* “Maxi” shelf strip (based on Case hanger)
* Shelf Backdrop (bottles standout), Dividers

4. T “New Look” POS- Brand (In VMI) Cooler Cling Shelf Talker Dangler
Rack Header- Mobile/Narrow
Case Card- Corrugate, Bookend
Front
Back T
Dangler
Shelf Strip

5. “New Look”- Flavored Sparkling (In VMI)
Cooler Cling
Shelf Talker
Rack Overwrap- Mobile/Narrow
(4 panel- w/ Flavored on reverse
Case Card- Corrugate, Bookend
Shelf Strip

6. “New Look” POS- Fruit Infusion (In VMI)
Shelf Talker
Rack Overwrap- Mobile/Narrow
(4 panel- w/ Flavored on reverse
Shelf Strip

7. Rack evolution- New look Adapt Mobile Rack for Multipacks
’18 General Merchandising- Permanents
Rack evolution- New look
Adapt Mobile Rack for Multipacks
Add Display Rack for Multipacks
Continue with Big Bottle
Hold
Multi pk
Evolve
New
Evolve

8. Corrugate evolution (New Look, more premium)
’18 Merchandising- Tactical
Corrugate evolution (New Look, more premium)
Work for multipacks (330 6pk, 500 4pk, 375 flav spark)
Evolve L Bookends (die-cut bottle, inside print)
New “Banner Stand” and “Table Hutch”
“Trim Corrugate” hold Flavors, Multipack
New (30 cs+)
Banner Stand
Evolve Fit
Multi pks
Die Cut,
2 side Print
Note- Clear Island Riser, Base Wrap for discussion

9. Cold: start with New Look Cooler refurbs
’18 Merchandising Concepts- Cold, Soft POS
Cold: start with New Look Cooler refurbs
“Turn VOSS bottle into a single visi cooler”
Open Air “Fins”, Tray (x-promo prep food)
Cold Door- Frosted Cling/Valence
Soft POS: seen the maxi-shelf strip
Shelf dividers, “Shelf Backdrop”
Frosted
Cling
Shelf Backdrop
OAC FINS, Tray
(prep food)
Bottle
Visi
Cooler Refurb
Shelf Dividers
Maxi Shelf Strip

10. Planned Tent- Retail Region
’18 Merchandising- Event/Trade Show Materials
Cover Indoor/Outdoor
Planned Tent- Retail Region
Other Items (eg- Banner, Cold Barrel, Color Changing Bottle)