1. Small Business Brown Bag Series
2018

2. Basics of Selling on eBay
Laura Greenfield
eBay PowerSeller
Director of Seller Happiness SellHound

3. Going from Buying to Selling
Have you sold on eBay before? Only difference is that eBay requires a payment method on file so you can pay your eBay fees. The advantage of using one account for both buying and selling is that you already may have a FEEDBACK score. The advantage of opening a business account, is building a company brand.

4. eBay as a Casual Seller or Business?
Personal Goals

5. Register as a business so you can display and market a company name.
Company Name - Branding / Your Products
eBay user ID – Is your name available?
Return Policy
New Seller Limits
PayPal Holds
Business Details

6. Seller’s Needs Products to sell Reliable internet access
Smartphone/Tablet or Digital Camera
Computer or Laptop (Recommended)
Printer for Making Shipping Labels
Space for Inventory Storage/ Inventory System
Packing/Shipping Supplies
An area for Packing

7. Jack/Jill of All Trades
Seller Lifestyle
Jack/Jill of All Trades
Photographer, Treasure Hunter, Wheeler Dealer, Distributor, Environmentalist, Rehomer/Repurposer, Item Rescuer, Fix-it Person, Researcher, Upcycler, Graphic Designer, Listing Writer, Engineer, Appraiser, Customer Service Rep, Feedback Giver, Marketing Guru, Social Media Promoter, Negotiator, Invoicer, Packer, Shipper, Record Keeper, Label Creator, Tax Collector, Tax Filer and all before lunch…
Flexible schedule, yet on-call.
Ready to answer questions 24-7
Get packages to the Post Office/FedEx

8. eBay Seller Fees

9. What goes into an eBay Listing?
Photos
Title
Catalog Match
Category
Condition
Condition Description
Item Specifics
Description
Pricing
Weight and Dimensions
Handling Time
Shipping Method
InternationalShipping
Buyer Preferences
Shipping Cost
Return Policy

10. Photos Best way to showcase your product! Use at least 4 but up to 12
Cell Phone or Camera
Good Natural Light Avoid Flash
Use a neutral background. White is preferred by marketplaces for Google Shopping.
Be sure to include wide shot or full front view as your first photo to appear in searches as your gallery photo
Other photos should include close ups of details, labels, barcode
Show any flaws or issues

11. Writing Your Listing Title
To get visibility: SEO / eBay Search Try to Maximize Available 80 Characters Most Important Words First Title Case (Capitalize First Letters) What is it? Make Model Other Attributes? Color Size Year Contents Special Keywords for your product

12. “Create Your Listing” Form Find Product
“Create Your Listing” Form Find Product? eBay suggests Product Match Is there a matching catalog product on eBay? Choose Category Enter UPC or “Does Not Apply” Condition: Look at Choices

13. Item Specifics

14. Description Describe the item. Provide accurate details.
Describing any defects or flaws.
Be personable and honest.
Use 14 point easy to read mobile-ready font.

15. Listing Formats: Auction or Fixed or Fixed Price with Best Offer Duration: 3, 5, 7, 10, 30 days or GTC

16. RESEARCH! Pricing! What’s it worth?

17. Current Competition & Sold Price

18. Searching Secret! Finding eBay Price!

19. Pricing Philosophy Pricing based on competition for quick sale
Or Price for the long haul

20. SHIPPING TIPS Free Shipping isn’t Free to Seller
Under 1 Pound? First Class Mail in box or envelope for less than $7 via USPS. It’s based on weight.
FREE SUPPLIES FROM USPS- ORDER On-Line
Anything that will fit in a Priority Mail Padded Flat Rate Envelope can ship for $7.25, no matter the weight.
The Regional A Box is a fabulous deal!
Heavier products up to 150 Pounds- UPS ground or FedEx ground. Put in weight and dimensions
SHIPPING TIPS Free Shipping isn’t Free to Seller

21. EVOLVE Is there a market for your products?
What is the competition in the marketplace?
Find your niche…
EVOLVE

22. Thank you to our Sponsors
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