1. Learning Analytics
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Making your business case

2. Measurable benefits from Learning Analytics
Retention:
UK HEIs lose between 1.3% % of students every year and with them £10s of millions in fee revenue
Student success:
By measuring and growing educational effectiveness and institutions will see direct impacts on student experience and outcomes, and consequently brand and fees
Operational efficiency:
Learning analytics framework facilitates efficient implementation and effective use of big data sets developed
13/11/2018
Learning analytics - Making the business case

3. Retention
UK HEIs lose between 1.3% and 20% of their undergraduate students every year. HESA data 2016
There is growing evidence that non-continuation could be reduced by 5% so our exemplar HEI could save at least £845,955 and achieve more happy outcomes.
Jisc calculates the fee impact of this for an exemplar HEI with 20,000 students losing 3.9%:
£16,919,091
every year.
Learning analytics equips students and teachers with tools to measure, predict and act on risk factors leading to non-continuation.
13/11/2018
Learning analytics - Making the business case

4. Student success
Engaged, informed students and teachers will be better equipped to achieve their full potential and maximise experience and outcomes
Although details not yet settled, TEF will soon introduce measures of learning gain, and use them to determine fees and other support for HEIs
The same metrics will drive published league tables with a direct impact on costs and outcomes of student and staff recruitment
What is the economic value of an improved (or dropped) league table place?
What price would a student place on a grade?
“enormous potential to improve the student experience at university”
HEC ‘From Bricks to Clicks’ 2016
“Graduate sues Oxford University for £1m over his failure to get a first”
13/11/2018
Learning analytics - Making the business case

5. Operational benefits
Benefit of having access to a high quality sector-wide Learning Records Dataset - benchmarking, planning, budgeting, making decisions [Actionable Insight]
Reduction in costs/increase in value for both vendors and users through centrally procured and managed Learning Records Warehouse
Reduced professional services costs (most of these are in preparing and making changes to data)
Automation of standard reporting processes
Turning data into information that drives effective decisions
13/11/2018
Learning analytics - Making the business case

6. Jisc calculation: average annual benefit per undergraduate student totals £205 (or something like that:-) We can help make your case
13/11/2018
Learning analytics - Making the business case

7. 5 reasons to work with Jisc
Established an open, standards-based method to capture and access learning data
Created a code of practice endorsed by the NUS and a legal framework for learning analytics data
Brought together a UK learning analytics community working with leading global organisations, vendors  and pathfinder HEIs
Built the National learning records warehouse and access technologies to ensure data quality, enable benchmarking, share cost, and create an open marketplace
Won experience through 20 pathfinder projects to reduce risk of implementation, ensure value is delivered, and that data is secure
13/11/2018
Learning analytics - Making the business case

8. Solution comparison Solution source Open data standards framework
NUS endorsed legal framework
Learning analytics community
Shared learning records warehouse
Experience from 20 UK HEI projects
Study Goal application /Open data explorer
Advanced vendor predictive models/ dashboards
DIY
Vendor only
Jisc + DIY
Jisc + Vendor
Jisc only
Do nothing
13/11/2018
Learning analytics - Making the business case

9. Policy alignment 2. Improve social mobility
1. Drive excellent HE teaching
If analytics is demonstrating that all students struggling with one section of content, it perhaps indicates that that element of the course could benefit from revisiting
 "Learning analytics can furnish teachers with information on the quality of the educational content and activities they are providing, and on their teaching and assessment. This enables:
both in-year and year-on-year improvements in teaching and learning on individual programmes, and supports institutions to track the impact of changes."
 potential for personalised learning in the future.  Analytics may also offer the potential to provide more personalised paths through learning activities and resources, increasing the stimulation and challenge for those learners who are ready.
 Jisc has analysed how technology - and LA in particular - can support institutions’ TEF submissions. Learning analytics data is specifically mentioned in the  Government’s list of indicative additional evidence of teaching excellence.
providers should be expected to include information on how they are improving teaching through the use of digital technology in their submissions to the TEF.
2. Improve social mobility
- allows institutions to identify struggling students earlier than currently possible - and evaluate the success of interventions in near real time.
- institutions can look a relative performance of sub-groups of students
3. Competitiveness of UK plc
Insights gained from sector-wide use of learning analytics could create new insights on what works in teaching and learning - offering the UK sector a new source of competitive advantage.
also a potential source of competitive advantage for HEIs competing in the online / distance learning space
"The potential application of data analytics to the online delivery of learning also needs to be understood and exploited. If the UK can master this technology first, and gain a better understanding of 'what’s works' in online teaching and learning, we will have a major advantage in maintaining and gaining market share in e-learning worldwide."
13/11/2018
Learning analytics - Making the business case

10. So what’s next?
Workshop: Jisc consultants can facilitate the process of building your business case helping you identify the key areas of cost and benefit in detail
Assessment: Once you have created a draft business case Jisc can help you to benchmark it against others from comparable institutions, and to ensure it aligns with sector policy
Plan engagement: Jisc’s framework facilitates efficient implementation and effective outcomes
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Learning analytics - Making the business case

11. Learning analytics Measure, analyse, engage
13/11/2018
Learning analytics - Making the business case

12. Thankyou Tony Sceales tony.sceales@jiscom.uk Consultant 07971512990
13/11/2018
Learning analytics - Making the business case