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Funded by the Government of Canada

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1 Funded by the Government of Canada
Tool Box of Ideas for Smaller Centres: Attracting, Welcoming & Retaining Immigrants to Your Community Note to Tool Box Presenter This power-point presentation is designed to provide a general introduction to the Tool Box. Specific topics are featured from the Tool Box and geared towards any “small centre” interested in attracting, welcoming and retaining immigrants (international newcomers). The presentation length is flexible- but ideally is designed to be completed in approximately 20 minutes. It can be expanded with additional information should the presenter so chose. The slides provide an overview of each of the 5 chapters of the Tool Box as well as general immigration statistics at the national, provincial and territorial levels. The presentation is tailored for delivery to a range of audiences including members of town councils, business groups, community groups, post-secondary educational institutions, general community members, etc. Each slide is accompanied by “talking points” to assist and guide the presenter. Also listed are corresponding Tool Box page numbers so the presenter is able to point out to audience members where the presented information can be found in their copy of the Tool Box. Presenters are encouraged to take the time needed to familiarize yourself and feel comfortable with the Tool Box format, contents and resources before presenting it to an audience. There are also a series of 10 Tool Box resource handouts which accompany the presentation. These resource handouts can be used at the discretion of the presenter to augment the information contained in the Tool Box presentation. PRESENTATION Slide #1 Introduction to Tool Box of Ideas for Smaller Centres Introduction (Tool Box page 7) When the first edition of the Tool Box in 2005 was produced, Canadians throughout the country were already beginning to discuss and debate the importance of regionalization of immigration. Since then, that dialogue has grown stronger. Awareness of Canada's labour shortage—not to mention its significant drop in birth rates—has now reached the mainstream and can be seen and felt in many of our smaller centres. Many smaller communities have already felt the force of this demographic change, experiencing population decline; stagnation or minimal growth. At the same time, other regions of Canada- especially large urban centres and some resource based communities- are experiencing remarkable growth rates and attracting the majority of Canada's immigrants. We believe it would be desirable to spread the benefits of immigration more evenly across Canada. This is a sentiment that has been voiced by Canada's federal, provincial and territorial ministers of immigration in additional to other stakeholders. There are—and will continue to be—competing population goals and strategies in Canada. The federal government's immigration strategy leaves it up to individual regions, small centres such as yours, to consider what their own population strategies should be, and how best to put them into effect. The purpose of the “Tool Box of Ideas for Smaller Centres” is to offer communities a range of tools, ideas, information and suggestions, so that communities, like yours, can develop their own unique and appropriate population strategies that will attract, welcome and retain new immigrants. Prepared by the National Working Group on Small Centre Strategies Funded by the Government of Canada

2 Tool Box Presentation This Presentation will provide you with…
An Introduction to the Tool Box Slide #2: Tool Box Presentation General Introduction to Tool Box Presentation Today’s presentation will cover three general topics: Introduction to the Tool Box Contents and Benefits of the Tool Box Some Tips on How to Become a “Welcoming Community” The tool box offers a range of information and critical tools that can be used to assess your community's state of readiness to attract, welcome and retain international newcomers. Be aware: You may find that immigration is not the best option for your community at this time. Or, you may decide to put more infrastructure in place first. Whatever you decide, it is important to assess the situation thoroughly and gain widespread support for an immigration strategy before you proceed. Contents & Benefits of the Tool Box Some Tips on How to Become a “Welcoming Community”

3 What is the Tool Box? Created in 2005 by National Working Group on Small Centre Strategies and funded by Citizenship & Immigration Canada (CIC) Slide #3: What is the Tool Box? Tool Box Created in 2005 Tool Box was first developed and created in 2005 by representatives from various federal and provincial governments and settlement organizations from across Canada. These members formed the National Working Group which is comprised of approximately 22 members. The Joint Planning Committee of the Voluntary Sector Initiative Project, and Citizenship and Immigration Canada have made this project possible, both through their leadership and generous funding, which are gratefully acknowledged. This 2nd 2007 edition of the “Tool Box for Smaller Centres” is based on the original edition written by the National Working Group on Small Centre Strategies, under the supervision and coordination of Kingston and District Immigrant Services, its founding Sector Co-Chair Robert Godkin and principal consultant and writer Tom Denton, working in collaboration with Citizenship and Immigration Canada Co-Chairs and Settlement and Integration Joint Policy and Programs Council (SIJPPC). Purpose and Design of Tool Box This tool box is intended to help small communities that wish to attract and retain international newcomers (immigrants and refugees). Within its pages, you will find ideas and illustrations designed to stimulate discussion about the benefits of incorporating immigrants and refugees into your community's overall population strategy. Ideas, Resources, Strategies and Tools Resources and best practices from across the country are captured in the Tool Box and provide additional inspiration and insight. Not all the information in the Tool Box may be useful or relevant to your community. It is hoped that the ideas contained within its covers will stimulate your community’s own thinking and help develop strategies that will work for your community. Tool box offers critical tools that can be used to assess your community's state of readiness to attract, welcome and retain newcomer immigrants and refugees. This will be explored more later in the presentation. Designed to help small centres that wish to attract, welcome and retain newcomer immigrants and refugees Provides ideas, resources, strategies & tools for small centres to grow and prosper by attracting immigrants

4 Who Uses the Tool Box? The Tool Box Small Centres
is for any self-identifying “small centre” region that wishes to attract, welcome and retain newcomer immigrants Slide #4: Who Uses the Tool Box? Small Centre (page 13) You may ask yourselves, “What is a Smaller Centre?”. There is no pre-determined definition of what a Smaller Centre is. That will be for each community to decide for itself. It could be as large as an entire province, or as small as a town. The Atlantic provinces, or Saskatchewan- although provinces- can be considered as Small Centres. Or it can include a growing small city such as Red Deer, Alberta or a town such as Trail, British Columbia. These could all be described as Smaller Centres. Tool box is for any self identifying area or region that sees a need for international newcomers, and is looking for help in attracting, welcoming and, of course, keeping them! Your town or region will likely be considered a Smaller Centre….ask audience which towns, cities or regions are represented here today? Small Centres can be a province, territory or town such as: Newfoundland & Labrador (province) Red Deer, Alberta (small city) Trail, British Columbia (small town)

5 Benefits of the Tool Box
is: User Friendly Resourceful and Practical Designed for use by a variety of community groups, organizations, government officials, etc. Flexible and Adaptable A resource that can be used at any point in the development of your community’s population strategy Slide #5: Benefits of the Tool Box Benefits of Tool Box and How to Navigate It The Tool Box is designed to be straightforward and easy to follow. We suggest that you scan through it quickly before returning to specific sections or chapters that apply most directly to your community’s situation. If you open the Tool Box you will notice that the right-hand column of each page contains extra information such as: real life examples of small centres in Canada website resource links checklists to guide your community factual information on immigration and population trends Extra resources are listed in the appendix of the Tool Box The legend at the bottom of each page will help you to apply it. A range of government and community groups can use this resource tool. The Tool Box does not have to be used in a linear or sequential fashion. Small communities are encouraged to use the Tool Box at any point in the development of their population strategy.

6 Small Centres: Tool Box Users
Who Uses the Tool Box? Small Centres that wish to attract new residents and have support & consensus from key community residents & stakeholders Slide #6: Small Centres: Tool Box Users Who uses the Tool Box? (page 26-28) Small Centres that wish to attract international newcomers as new residents and want to ensure population growth in the region Small Centres that have support from key community residents and stakeholders Small communities need to come together around the idea of attracting international newcomers. That takes leadership and a team of like minded stakeholders. Community Stakeholders and Welcoming Community Team (pages 27-28) Key Community Stakeholders should form part of any team required to successfully implement a population strategy to attract international newcomers. A community team approach is critical. With a team your community will have the best chance of success with its population strategy. Tool Box offers a checklist of potential key players for ideas about whom you could invite to share in this initiative. Establish a “Welcoming Committee” with representatives from the Key Stakeholders to work together and gain a wider perspective on how to attract more people to your community. These may include: Community Stakeholders can include: political leadership from municipal, provincial/territorial and federal governments Business representatives such as the Chamber of Commerce post-secondary education institutions Community development organizations Religious and faith groups Ask audience are there any other organizations, groups or individuals who could form part of a “Welcoming Committee” Key Community Stakeholders Community Service Groups Businesses Settlement Agencies Faith based organizations Local government officials School boards, universities, colleges

7 Introducing the Tool Box
CHAPTER 1: Introducing the Tool Box Includes: Purpose and Background of the Tool Box Global and National Population Trends and Context Website links to national & global immigration trends Strategies and Reality Checks for your Community Slide #7: Chapter 1: Introducing the Tool Box Purpose and Background of the Tool Box ( Tool Box pages 13-14) The purpose of the Tool Box for Smaller Centres is to offer communities a range of tools, ideas, information and suggestions, so that smaller centres, like yours, can develop their own unique and appropriate population growth strategies. Global and National Population Trends (Tool Box pages 14-15) Canada has shown a decline in its population trends over the last few decades as the Baby Boomer generation ages and retires. Fertility rate in Canada has already fallen to 1.5 (population replacement requires 2.1), and is moving toward even lower levels of the developed nations of Europe, some of which have dropped to 1.1. Some predictions have deaths equaling births by 2020, and growth thereafter entirely dependent on immigration. Immigration at annual rates approaching 1% of population will ultimately be insufficient to overcome mortality rates fueled by deaths within the baby boom generation & its “echo”. If Canada continues on its current immigration path, its population will stop growing at about 40 million around the time that the world's population is leveling off sometime in Canada's population will begin to decline with relative rapidity after 2050. Useful Website links to access information about national and global immigration trends (pages 14-17) including: Stats Canada Labour Force Projections for Canada United Nations Population Division Canada’s Auditor General Report on Demographic Challenges facing Canada Strategies and Reality Checks to ensure a Small Centre is prepared to attract, welcome and retain newcomers (pages 15-17) Small communities will need to consider how they might tap into Canada's national immigration strategy—and deal with the challenges of internal migration Your community's first over-arching goal may be to develop a population strategy. Immigration would be but one component within it. The Tool Box provides useful information about immigration challenges and strategies for your community to consider. Did You Know? Due to Canada’s decreasing birth rate, immigration will account for Canada’s net population growth after 2020

8 Building the Foundations
CHAPTER 2: Building the Foundations Includes: Strategies & Steps to Build Support in Communities Refugee and Immigration Trends in Canada Immigration Information- how it works & who is eligible Slide #8: Chapter 2: Building the Foundations Strategies and Steps to Build Support in Community ( Tool Box pages 21 and 27-30) Before initiating a population strategy in your small centre, it is important to find out what attitudes prevail in your community and the level of support that may or may not exist. There must be a supportive community with a strong consensus among opinion leaders, stakeholders and decision makers that the need and desire is there to attract international newcomers. The Tool Box outlines helpful strategies and steps designed to organize your community, build consensus around a population strategy and guide you through the first steps needed to begin to attract international newcomers and create a “Welcoming Community.” Refugee and Immigration Trends in Canada (Tool Box pages 22-26) This section of the Tool Box will broaden your understanding of trends related to Globalization; Migration, Canada’s Immigration Laws and the range of Immigration Classes under which international newcomers come into Canada. A variety of immigration facts and resources are listed throughout the Tool Box. One example is found on page 23 where those who are eligible for sponsorship under the Family Class which include: Spouse or Common Law Partner Dependent Children Parents and Grandchildren Children under the age of 18 who sponsor intends to adopt Children who are under Guardianship of Sponsor Brothers, sisters, nephews, nieces and grandchildren who are orphans under 18 years of age Knowing how newcomer families sponsor and bring in other family members may be helpful information for communities wishing to grow. Did You Know? In ,511 new immigrants arrived in Canada BUT less than 10% settled in rural areas

9 Key Factors to Consider
CHAPTER 3: Key Factors to Consider Includes: Information on how to identify & promote key factors such as family ties; employment or housing How to identify & manage barriers that may discriminate against newcomers Slide #9: Chapter 3: Key Factors to Consider Chapter 3: Key Factors to Consider (Tool Box pages 33-43) The reasons an arriving immigrant initially establishes residence in a particular community can depend on a number of factors. For refugees it may be their assigned destination by the federal government under its Government Sponsorship Program, or it may be the location of their sponsoring group under the Private Sponsorship Program. For any immigrant it may be the location of family, friends, or ethnic / linguistic community, or the lure provided by literature, or fame (the magnet of the big city) that determines how a newcomer selects their first Canadian home. Promoting Key Factors (pages 33-37) Tool Box provides information on key factors to identify and encourage newcomers to take up residence in your community. These factors can include: Settlement services: such as English as a Second Language classes or assistance finding a home to live in or employee training programs Presence of family and friends in the region: Statistics Canada research has shown that the single most significant reason an immigrant chooses a new home is the presence of relatives or friends who have already settled there. Employment: Opportunity for a career or educational advancement and training are foremost factors that can influence a newcomers decision to settle in a particular town or region. What is the employment situation in your community? Does your community have a job access website that is readily accessible and current? Affordable and Accessible Housing: Some international newcomers will choose communities for no other reason than the availability of safe and affordable housing in their price range. Does your community have affordable rental and home ownership opportunities? Does your community have an innovative strategy to ensure affordable housing is available for newcomers? Managing Barriers that Discriminate (pages 38-42) Every community has barriers that may negatively impact international newcomers as a form of discrimination. Your community needs to ensure that it understands, identifies and addresses such barriers in a way that lessens or removes them. Some examples of barriers that may exist in your community can include: The community health care system provides services only in English or French Local law enforcement agencies are unfamiliar with the customs and traditions of international newcomers The local library does not have books or audio-visual materials available in diverse languages or cultures Local businesses have long-standing hiring practices—such as requiring a letter of reference from someone known in community or giving preference to local work experience or conducting interviews using advanced levels of English or French—these are practices which provide advantages to long-time residents. International newcomers may experience barriers that are distinct from those experienced by the majority of your residents. Tool Box provides resources, strategies & tools to assist your community with innovative solutions that will ensure equitable access to employment opportunities & public services. Did You Know? Providing cross-cultural or inter-cultural training for staff of local businesses, government & service organizations can contribute to your community meeting the needs of international newcomers

10 CHAPTER 4: Attracting Migrants Includes:
How to promote your community to immigrants Canada’s Immigration Categories Information on International Students & Temporary Foreign Workers Slide #10: Chapter 4: Attracting Migrants Chapter 4: Attracting Migrants (Tool Box pages 47-61) There are already people interested in coming to Canada as immigrants. They will be making enquiries about opportunities in Canada and about specific places to make their home. They will be looking at existing avenues of immigration to achieve this. Does your community promote itself and have information available to international newcomers who live outside the region? Outside the province? Outside the country? How to Promote your Community to Immigrants (pages 58-59) A small community that is able to tell the world about its opportunities in areas of employment, housing, education, strong community or natural beauty will be able to promote itself to international newcomers For the immigrant, the opportunity to establish and create wealth in a vibrant and free milieu is an enticing opportunity. Any opportunities that exist in your community could be marketed to attract newcomers. The Tool Box helps your community explore and answer questions such as: Does your community offer opportunities to those who wish to invest in a local business? Are there financial incentives for newcomers to invest? Has your community focused on attracting international high school and post-secondary students as future immigrants? Does your community have a post-secondary facility that is actively attracting and recruiting international students? Are temporary workers eligible for nomination as immigrants under your provincial PNP? What is the role of your local industry and business leaders in harnessing the growth potential of these temporary arrivals? Do you live in a tourist destination or rural community that could appeal to people who want to invest in vacation property? Canada’s Immigration Categories (pages 49-55) Immigrants enter Canada under one of seven different categories including: Skilled Worker; Business; Provincial Nominee Program; Live in Caregiver; Family; Refugee; “Other” In 2007 a new immigration category was announced by the federal government. It will come into effect in the fall of 2008 and will be called the “Canadian experience” category (Barbara can you confirm if this is suitable to be included and provide any additional details). The Tool Box provides information about each of these immigration categories and the ways in which your community can develop strategies to attract newcomers from each of the categories. One example is the Provincial Nominee Program (PNP) which recognizes a province or territory's specific immigration priorities and economic, cultural and social needs. They are a sub-category of the federal government's Economic Classes immigration stream into which a participating province or territory is able to nominate a candidate it has chosen for federal immigration selection. International Students and Temporary Foreign Workers (pages 55-62) The Tool Box can assist your community to better target and attract international students studying in Canada each year More than 130,000 international students are studying in Canada in a typical year. More than 54,000 new international students entered the country during the first three quarters of 2006, a nine percent increase over the same period in 2005; significantly, 28% were enrolled in K to 12 programs, a rapidly growing area of opportunity for communities interested in attracting families. 2005 saw increases of 31% in numbers of foreign born “other post-secondary” students and 14% in high school and primary age students Temporary foreign workers are growing in significance, with approximately 100,000 workers entering Canada each year. At any given time, there are estimated to be over 150,000 temporary foreign workers throughout the country. Traditionally, the majority of these workers have been drawn to central Canada but the western provinces have made gains in recent years. These foreign temporary workers can be a source of future population growth for your community. Did You Know? Immigrants enter Canada under one of 7 different categories including: Skilled Worker; Business; Provincial Nominee Program; Live in Caregiver; Family; Refugee; or “Other”

11 The Welcoming Community
Chapter 5: The Welcoming Community Includes: Slide #11: Chapter 5: The Welcoming Community Chapter 5: The Welcoming Community (Tool Box pages 65-80) To ensure that any small centre or community is successful in attracting, welcoming and retaining international newcomers it is vital to become a “Welcoming Community” What is a “Welcoming Community?” A welcoming community has a strong desire to receive newcomers and to create an environment in which they will feel at home. A welcoming community ensures newcomers are able to participate fully in all aspects of community life. A welcoming community ensures newcomers have access to a full range of services and programs and can find meaningful employment opportunities. Cultural Competency Checklists (pages 67-68) Your community will have a range of public services and facilities appropriate to its needs, including: day care programs recreation centres housing programs Libraries You will need to assess them to identify any real or potential barriers that may prevent accessibility by international newcomers. Cultural Competency Checklists for businesses, government and community organizations are provided to ensure employers, schools, organizations are able to assess and measure their organization’s ability to accommodate and respond to a range of newcomers who come from various ethnic, ability, age, experience or cultural backgrounds. (page 68) Understanding human rights legislation and our obligation under the human rights code can assist your community it is efforts to guard against racism and other forms of discrimination- factors that can discourage newcomers who may wish to settle in your community. (page 67) Information about human rights protection offered by the Canadian Human Rights Commission and provincial and territorial human rights commissions are also included in the Tool Box. Tools, Events and Ideas for Your Community (pages 68-69) Creating a welcoming and inclusive community does not occur easily or quickly. It happens over time. A thoughtful, organized and committed community can enhance this process. Many useful tools and event ideas are included in the Tool Box to assist any community wishing to increase understanding and respect for diversity while reaching out to newcomers and sending out the message that they are welcomed and valued. Events and Ideas included in the Tool Box you might want to consider: Organize an Annual Community Event to celebrate March 21, the International Day for the Elimination of Racism Promote Your Community as Welcoming and Inclusive on your community website, in civic buildings Provide community website information in a variety of foreign languages such as Mandarin, Punjabi, Spanish and Tagalog Resources and Practical Steps to Welcome Newcomers (pages 69-79) The Welcoming Community will strive to ensure it: Respects diversity Has accessible public services that can accommodate the cultural and diverse needs of its clients Offers a range of educational opportunities Promotes health and wellness for all Is safe, and talks about it Invites newcomers to share in the development and enjoyment of a range of leisure time activities Acknowledges and accommodates a range of faiths and spiritualities The Tool Box offers helpful suggestions and practical steps your community can take to ensure newcomers feel welcomed and valued in all aspects of community life. Practical Steps about what your community can do when newcomers first arrive include: Greeting: Nothing is better than welcoming people at the airport, or the bus depot, or wherever they may be arriving. If you know when this will happen, and it is in any way possible, try to meet your newcomers. Have a community mentor or host assigned to assist the newcomer family until they are comfortable and oriented. Accommodation: Where will the newcomer family stay those first days? Hotels can be expensive, and savings are needed for establishing a home in their new community. Make arrangements for a new family to stay with a host family or in a temporary rental unit until they are more established. Interpretation: What if the newcomers don't speak the language of your community, and need interpreting help? Some communities already have language services. Establish a volunteer list of community members who speak second languages. You may have an immigrant settlement agency in your area that can offer help, if not in person, then over the telephone. Early orientation: Make a list of the things your community would like newcomers to be aware of, or help them with, when they first arrive, basic survival. Information such as where the schools are located, how to enroll in a post-secondary institution; meet the local credit union or bank manager, etc. Resources to welcome newcomers in your community Cultural Competency Checklists for business & government Promotional Ideas and Events for your community to use Practical Steps to welcome newcomers in your community Did You Know? English or French as a Second Language instruction & acquisition is critical in the successful adaptation & integration of newcomers.

12 Immigration to Canada: 1997-2006
Annual Number of Immigrants to Canada Slide #12: Annual Number of Immigrants to Canada Canadian Immigration

13 Immigration by Category-2006
Immigration to Canada Immigration by Category-2006 Slide #13: Immigration to Canada by Category 2006

14 Newfoundland & Labrador
Immigration by Province & Territory Province/Territory 2006-Number of Immigrants Ontario 125,919 Quebec 45,082 British Columbia 42,208 Alberta 20,116 Manitoba 10,789 Saskatchewan 3,086 Nova Scotia 2,715 New Brunswick 1,630 Prince Edward Island 732 Newfoundland & Labrador 506 Northwest Territory 98 Yukon 55 Nunavut 11 Slide #14: Immigration to Canada by Province and Territory in 2006

15 Become a “Welcoming Community”
Key questions to consider as first steps towards becoming a “Welcoming Community…” What would a diverse & growing town look like? What could immigrants contribute to your town? Slide #15: Becoming a “Welcoming Community” Key Questions to Consider as First Steps Towards Becoming a “Welcoming Community” After hearing about what the Tool Box offers to small communities such as yours, what are your thoughts about what your small community could do to attract newcomers or might look like if it were able to attract newcomers or the tangible benefits of having more newcomers? Ask members of audience to respond in brainstorming session to any or all of following questions: What would a diverse & growing town look like? What could immigrants contribute to your town? What are some ways to attract and welcome immigrants to your town? What would keep newcomer immigrants here once they arrive? Other potential questions for audience to consider either in small group or large group format: Do people believe that your community needs to attract more people? Why? Are they worried about the numbers of people who are moving elsewhere? Are there those who think it is misguided to focus on immigration while some current residents are unemployed? Does the community understand the population realities it faces, including its rates of births and deaths, and the impact of aging amongst baby boomers? Have these realities been identified and documented? Does the community have a vision of its future? What plans are in place? Summary/Conclusion The “Tool Box for Attracting and Retaining Immigrants” is not a manual. It is a Tool Box. Building a population strategy for your community will require your own plans—your own “manual”—and your own team. It will not be an easy task. It will mean taking the long view, being patient, and being committed. In this “Tool Box” is a set of tools. Some tools may work for your community while others tools won't be appropriate for the size and direction of your community. The tools and strategies found within its covers are designed to assist in attracting, welcoming and retaining newcomers. Your community may need to also create and add its own set of unique tools and strategies to the box. Using these tools and having a team or Welcoming Committee to implement the tools will get your community started. They will give your community the eventual rewards of becoming a “Welcoming Community” that is able to attract, welcome and retain international newcomers- all of which ensure your community remains vibrant, vital and growing. What are some ways to attract and welcome immigrants to your town? What would keep newcomer immigrants here once they arrive?

16 Funded by the Government of Canada
Tool Box of Ideas: Access & Information To order the Tool Box please contact: Inter-Cultural Association of Greater Victoria 930 Balmoral Road Victoria, BC V8T 1A9 Phone: (250) Fax: (250) Internet: Slide #16: Tool Box of Ideas: Access and Information Funded by the Government of Canada

17 What is Your Community’s Vision? Benefits Challenges For Immigrant
Newcomers For the Community Optional slide to be used by presenter. Ask audience members to consider what the “Benefits” and “Challenges” for “Immigrant Newcomers” and the “Community” in terms of bringing newcomers to their community. This information can be listed on newsprint in front of large group or generated within small groups. Small groups then can come together to share their thoughts and responses to this exercise. Note: Optional slide to be used if presenter has time to ask audience to “brainstorm” and consider the benefits and challenges of Welcoming Newcomers

18 Immigration Statistics for Individual Province and Territory
Insert optional slide for specific information regarding province or territory immigration statistics Extra slide template to be utilized by presenter to show specific information regarding provincial or territorial immigration statistics.

19 Tool Box For use by presenter for additional information/slides.
Extra slide template to be duplicated and utilized by presenter for additional information.


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