1. Parmod Sharma Census and Statistics Department Hong Kong, China
International Marketing and Output Database Conference 2005 Update from Hong Kong SAR
Parmod Sharma
Census and Statistics Department
Hong Kong, China

2. C&SD Website Revamp Guiding Principles
Customer Focus (CRM)
Fewer Clicks, Easier to Navigate
Value-added Services
HKSAR Government Identity (CLF)
Demonstration
Website Content Management System
Database Publishing System
Launch – end 2005

3. Producing Statistical Products
Current Situation
Various Statistical Products, Same Database (for each subject), Separate Production Processes
Repetitive Processes, Significant Manual Involvement, Repetitive Checks, High Cost
BPR Study - Identify Potential for Streamlining and Automation
Enterprise Output Production System
Common Platform
Program Driven
Template-based
Leveraging across products and processes
Target Implementation – end 2007

4. E-Reporting using PDF Challenges Guiding Principles
Take-up Rate
Implementation Cost
Value for Money
Varying questionnaires complexity
Guiding Principles
User-friendly
Designer-friendly
Encryption Support
Solution: PDF e-forms
Demonstration

5. E-Reporting using PDF Important Features Benefits Limitations
Platform for online/offline e-reporting
Handle different questionnaire complexity
Benefits
Leverage on popularity of PDF
Look and feel of paper questionnaire
Password and encryption support
Relatively lower implementation cost
Limitations
Platform Dependency
Operational Support
Our Position
Plan to use in 2006 Population By-census
Also consider for other surveys

6. Questions ?
Thank You