1. Establishing an Adult Literacy Program

2. How do you find professional and/or volunteer staff?
Determine what characteristics you want in staff members.
Create a hiring process that will attract and identify applicants with those characteristics.

3. How do you find professional and/or volunteer staff? (cont.)
Use:
Advertising
Community announcements, postings, and newsletters
Community presentations
Referrals
Internet sites
Word of mouth

4. How do you find space? Take into account:
The physical character of the space
Learner comfort
Should space be rented, donated, or shared?

5. How do you recruit students?
Recruit in ways potential students are likely to notice:
Print advertising.
Radio, TV and other forms of announcements.
Make it easy to contact you.
Recruit where potential students are likely to be:
Media advertising.
Community advertising and recruiting.
Referrals.
Word of mouth.

6. How do you connect with the community?
Make contacts in the community:
Health and human service agencies.
Area employers.
Local government.
Other community leaders and members.
Inform the community through presentations and literature.
Be a joiner and a volunteer.
Develop a community Board of Directors or Advisory Board.