1. 2e59c2a073542ecc6f3461771cc8a99d0bb2875748d34a369fddeef4384480e9
Mediachain
2e59c2a073542ecc6f cc8a99d0bb d34a369fddeef e9
Spring 2017

2. Content creators encounter many hurdles when publishing and circulating media to online audiences
Challenges in content publishing
Today’s presentation
Verification of creator’s identity Attribution and ownership information Licensing and royalty payments Piracy and copying prevention
Current state of media metadata structures
Mediachain’s metadata solution
Case study underway
Long-term company viability
BLUF: Mediachain offers a unique, secure architecture to attribute creative work, but may not be scalable across all media types based on challenges it faces
Mediachain offers a single source of truth to protect creative works

3. Attributing work and paying royalties for the use of media is challenging to manage, even for good actors like Spotify

4. Problem is not unique to Spotify. It impacts YouTube, Apple, etc.
Attributing work and paying royalties for the use of media is challenging to manage, even for good actors like Spotify
Despite best efforts, Spotify cannot manage changing song ownership to pay royalties to right owner
As part of settlements, Spotify hired independent accountants to verify royalty calculations and distribution
Problem is not unique to Spotify. It impacts YouTube, Apple, etc.
Proprietary closed databases are built by third parties and cannot be easily
verified by creators. Open Source databases are messy and mutable

5. Digital Service Providers
Closed databases reinforce agency costs that impose taxes on creators, raising barriers to entry
Creators lose value or forego it entirely based on the costs imposed on them
Music Labels
Payment Processors
Lawyers
Other Middlemen
Digital Service Providers
Agents
Distributors
Accountants
Only the most successful artists and creators can afford the costs, preventing
hobbyists and independents from capturing value, creating winners and losers

6. Decentralized and public Perceptual recognition engine
Mediachain is a distributed public database for creators to attribute their work and for users to discover and verify it
Feature
Detail
Mediachain is not a blockchain but a metadata protocol that cryptographically timestamps data to the Bitcoin or Ethereum blockchains. Data becomes verifiable, traceable, searchable and immutable
Metadata is secured,
addressed, and signed
Multiple untrusting parties can collaborate on metadata that cannot be duplicated or deleted. Individuals can download a node to contribute media or search media
Decentralized and public
Similar to Shazam for any file type. An image, song, etc. can be read by the engine to determine uniqueness and decide if the file is attributable to the publisher
Perceptual recognition engine
A developer or application can easily access Mediachain’s metadata using a standard API to interact with any information stored on a given media file
Single API to access
all content metadata
Content Creators benefit from lower agency costs to publish, manage, and earn royalties from their work across applications
Content Users benefit from easier media search, attribution, smart contracting, and connection with content creators
Mediachain becomes the universal platform upon which other
content-related businesses and applications are built

7. Decentralized and public Perceptual recognition engine
Mediachain is a distributed public database for creators to attribute their work and for users to discover and verify it
Feature
Detail
Mediachain is not a blockchain but a metadata protocol that cryptographically timestamps data to the Bitcoin or Ethereum blockchains. Data becomes verifiable, traceable, searchable and immutable
Metadata is secured,
addressed, and signed
Multiple untrusting parties can collaborate on metadata that cannot be duplicated or deleted. Individuals can download a node to contribute media or search media
Decentralized and public
Similar to Shazam for any file type. An image, song, etc. can be read by the engine to determine uniqueness and decide if the file is attributable to the publisher
Perceptual recognition engine
A developer or application can easily access Mediachain’s metadata using a standard API to interact with any information stored on a given media file
Single API to access
all content metadata
Content Creators benefit from lower agency costs to publish, manage, and earn royalties from their work across applications
Content Users benefit from easier media search, attribution, smart contracting, and connection with content creators
Mediachain becomes the universal platform upon which other
content-related businesses and applications are built

8. Decentralized and public Perceptual recognition engine
Mediachain is a distributed public database for creators to attribute their work and for users to discover and verify it
Feature
Detail
Mediachain is not a blockchain but a metadata protocol that cryptographically timestamps data to the Bitcoin or Ethereum blockchains. Data becomes verifiable, traceable, searchable and immutable
Metadata is secured,
addressed, and signed
Multiple untrusting parties can collaborate on metadata that cannot be duplicated or deleted. Individuals can download a node to contribute media or search media
Decentralized and public
Similar to Shazam for any file type. An image, song, etc. can be read by the engine to determine uniqueness and decide if the file is attributable to the publisher
Perceptual recognition engine
A developer or application can easily access Mediachain’s metadata using a standard API to interact with any information stored on a given media file
Single API to access
all content metadata
Content Creators benefit from lower agency costs to publish, manage, and earn royalties from their work across applications
Content Users benefit from easier media search, attribution, smart contracting, and connection with content creators
Mediachain becomes the universal platform upon which other
content-related businesses and applications are built

9. Decentralized and public Perceptual recognition engine
Mediachain is a distributed public database for creators to attribute their work and for users to discover and verify it
Feature
Detail
Mediachain is not a blockchain but a metadata protocol that cryptographically timestamps data to the Bitcoin or Ethereum blockchains. Data becomes verifiable, traceable, searchable and immutable
Metadata is secured,
addressed, and signed
Multiple untrusting parties can collaborate on metadata that cannot be duplicated or deleted. Individuals can download a node to contribute media or search media
Decentralized and public
Similar to Shazam for any file type. An image, song, etc. can be read by the engine to determine uniqueness and decide if the file is attributable to the publisher
Perceptual recognition engine
A developer or application can easily access Mediachain’s metadata using a standard API to interact with any information stored on a given media file
Single API to access
all content metadata
Content Creators benefit from lower agency costs to publish, manage, and earn royalties from their work across applications
Content Users benefit from easier media search, attribution, smart contracting, and connection with content creators
Mediachain becomes the universal platform upon which other
content-related businesses and applications are built

10. Decentralized and public Perceptual recognition engine
Mediachain is a distributed public database for creators to attribute their work and for users to discover and verify it
Feature
Detail
Mediachain is not a blockchain but a metadata protocol that cryptographically timestamps data to the Bitcoin or Ethereum blockchains. Data becomes verifiable, traceable, searchable and immutable
Metadata is secured,
addressed, and signed
Multiple untrusting parties can collaborate on metadata that cannot be duplicated or deleted. Individuals can download a node to contribute media or search media
Decentralized and public
Similar to Shazam for any file type. An image, song, etc. can be read by the engine to determine uniqueness and decide if the file is attributable to the publisher
Perceptual recognition engine
A developer or application can easily access Mediachain’s metadata using a standard API to interact with any information stored on a given media file
Single API to access
all content metadata
Content Creators benefit from lower agency costs to publish, manage, and earn royalties from their work across applications
Content Users benefit from easier media search, attribution, smart contracting, and connection with content creators
Mediachain becomes the universal platform upon which other
content-related businesses and applications are built

11. Nodes publish and collaborate on metadata, easing search and accessibility by users and applications
Case Study: Shared Cultural Heritage
Open source has failed MoMA, Tate Modern, and the Louvre.
Museums need a collaboration tool to share cultural heritage data of the creative works and artists in their galleries with the public
Mediachain enables these institutions to publish and provide access to works through a single interface consolidating duplicate data while making it immutable to individuals that do not have the correct cryptographic identity
Researchers can contribute valuable insights to the datasets over time without destroying the museum’s original content. Furthermore, the museum can audit contributors to allow their insights to be added to their content or separated completely
Further Application
Mediachain Node Structure
Developers can enter permissioned smart contracts for licensed use of the artwork in their applications
Analytics can be captured on the cross-application usage of art
Payment processing application can analyze analytics and smart contracts to true-up licensing fees owed to museums
Because Mediachain is open source and decentralized, data is guaranteed to remain free and
open, with no central point of control, yet with tremendously increased access and reuse potential

12. Mediachain’s long-term viability makes sense for some use cases like music rights but seems very challenging for others
Survive
Die
Creates immediate value for some larger industries, like music, with fewer, large contributors fighting piracy
Similar to Wikipedia, a single, open-source place of truth is attractive to many parties
Case studies like cultural heritage allow early adopters to create feedback loop to steadily improve usability
Adoption by small and independent contributors unlikely. Verification guaranteed to the correct person challenging
Monetization path not defined by company
Incentive structure for verification of metadata by nodes unclear
“Crawling” for every media file already in existence seems impossible
Storage of data and/or metadata unclear
Value proposition understood by the common man, but not much else
We believe Mediachain will succumb to the challenges it faces in adoption and monetization. It will not thrive in its current state, but may be implemented across a single industry

13. Questions?

14. References http://docs.mediachain.io/