1. In Class Assignment Go onto my OneNote Page: Classwork
Select the tobacco ad that was assigned to you
Answer the following questions:
1. Describe your ad in detail (colors, people, product, etc.)
2. Who do you think is the target audience for this ad &
why?
3. What does the Surgeon General’s warning say?

2. JOURNAL
- Have you ever seen a tobacco advertisement? -Where? -What do you remember about the ad?

3. Tobacco & Society

9. Tobacco and Society: Tobacco is a HUGE business in the United States.
Tobacco is a HUGE business in the United States.
Tobacco companies spend more than $24 million (US only) on advertising and promotions EVERY DAY!!!!!

10. WHO DO THEY WANT TO ATTRACT????
Tobacco companies are
constantly losing customers
everyday because they are
quitting or dying.
Therefore they want to attract new users.
WHO DO THEY WANT TO ATTRACT????

11. Children & Teenagers!!!!
Children and teens represent the most profitable market.
* Children and teens have their whole life ahead of them, that’s why tobacco companies want them as their new customers (a customer for life).

12. Why are children and teens so valuable to the tobacco companies??????
The majority of smokers begin before the age of 18.
80% before age 18
90% before age 20

13. Tobacco Addiction
Despite the high personal costs and health risks a large number of people continue to smoke or chew tobacco. This is because they have formed an addiction.

14. Addiction-
a physical or psychological need for a drug.

15. Physical Dependence-
A type of addiction in which the body itself feels a direct need for a drug.
Nicotine affects body temperature, heart rate, digestion, and muscle tone.
Tobacco users DO NOT feel normal unless their body is under the influence of nicotine.

16. Psychological Dependence-
-an addiction in which the mind sends the body a message that it needs the drug (nicotine). - Events , situations, and habits trigger a desire to use tobacco.

17. Nicotine addiction is the most common form of drug addiction in the United States.
Tobacco Executives testify

18. Question:
What is the name for the symptoms that a tobacco user goes through when they decide to quit?????
Withdrawal

19. Withdrawal-
The physical and psychological symptoms that occur when someone stops using an addictive substance.

20. Physical symptoms of Withdrawal:
Nicotine cravings
Headaches
Shakes
Fatigue
Increased appetite
nausea

21. Psychological symptoms of withdrawal:
Feeling irritable
Nervous
Anxious
Sad
Trouble thinking
Trouble sleeping

22. Question:
What is it called when a person is standing next to someone who is smoking and they are inhaling the smoke from the cigarette??

23. Secondhand Smoke
The air that has been contaminated by tobacco smoke.

25. 2 types of secondhand smoke:
Mainstream smoke -
the smoke that the smoker
inhales and exhales into
the air.
Sidestream smoke – smoke
coming off the burning end of
the cigarette.

26. Question :
Which type of secondhand smoke is more harmful?
Sidestream!!!

27. Sidestream smoke
contains twice as much
tar and nicotine as
mainstream smoke.

28. Secondhand smoke can cause pneumonia and bronchitis.
Infants and children who are exposed to secondhand smoke have more colds, allergies, ear infections and asthma than children who are not exposed to secondhand smoke.

29. Pregnancy & Tobacco a low birth weight baby a premature delivery
Women who smoke while pregnant increase their
risk of having:
a low birth weight baby
a premature delivery
** the risk of SIDS (sudden infant death syndrome) is higher in homes in which the parents smoke!