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Published byLeslie Skerritt Modified over 10 years ago
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WHY PAGE SPEED ISNT ENOUGH Tim Morrow Velocity Europe 2012 Betfairs Performance Journey
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£1bn traded Euro 2012 £63m traded 2012 US Open Tennis TRADED VOLUMES
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CUSTOMER FEEDBACK Its slower and harder to place bets in EVERY way I am finding the new site very slow to place bets I can complete this much quicker on the old site with fewer key strokes
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UNDERSTANDING OUR CUSTOMERS
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VisitorsTransactions CUSTOMER SEGMENTS
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TASK COMPLETION
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EXAMPLE TASK
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IMPROVEMENTS
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REAL CUSTOMER JOURNEYS
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CUSTOMER BEHAVIOUR +30% pages +80% time on site
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SO WHAT HAVE LEARNED?
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KNOW YOUR CUSTOMERS Understand how your most valuable customers interact with your site
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PAGE SPEED ISNT ENOUGH Measure what matters for the customers that matter
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YOU TRULY DO GET WHAT YOU MEASURE
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THANK YOU @timmorrow http://betfair.jobs/
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