1. Overview of Good to Great

2. Good to Great
The commonalities between all the good to great companies:
Level 5 leadership
First who… Then what
Confront the Brutal facts (yet never lose faith)
The Hedgehog Concept (simplicity within the three circles)
A culture of Discipline
Technology Accelerators
The Flywheel and the Doom loop
From Good to Great to Built to Last

3. Level 5 leadership Level 5 leaders:
Were at the head of all the good to great companies during their transition from good to great
Are characterized by personal humility while still remaining professionally ambitious with their ambition being for the organizations success before their own success
They are exceedingly modest while the leaders of the comparison companies were egocentric and self-centered
Are fanatically driven for to see sustained success while level 4 leaders are only focused on their personal achievements

4. Level 5 leadership Level 5 leaders:
Do whatever it takes to make the company great
Are more plow horse than show horse
Attribute success to others rather than themselves
Set up the leaders that came after them for success while level 4 leaders set the leader that took their place up for failure
Most companies in trouble look for the celebrity CEO to swoop in and save the day instead of hiring a level 5 leader

5. When in doubt, don’t hire-keep looking
No company can grow revenues faster than its ability to get enough of the right people
To Build great companies its not about MARKETS, TECHNOLOGY, COMPETITION
ABITLITY TO GET AND KEEP PEOPLE!!
Invest in the right people from the beginning.

6. Confront the Brutal Facts
Good-to-Great Companies confront the brutal facts of their current realities
With honest and diligent efforts; right decisions are self-evident
People should be allowed to be heard; truth should be heard

7. Confront the Brutal Facts
Hit realities head-on; emerge from adversity stronger
Retain faith that you can and at the same time confront the most brutal facts
Be careful with charisma; liability or asset
If you have the right people, they will be self- motivated

8. The Hedgehog Concept
The key is to understand what your organization can be the best in the world at, and equally important what is cannot be the best at-not what it “wants” to be the best at.
Not a goal, strategy, or intention; it is an understanding
To get insight into the drivers of your economic engine, search for the one denominator that has the single greatest impact.
Each good-to-great company built a great economic engine, regardless of the industry
Good-to-great companies set their goals and strategies based on understanding

9. It took four years on average for companies to get a Hedgehog Concept

10. Denominator Question
If you could pick one and only one ration—profit per x– to systematically increase over time, what x would have the greatest and most sustainable impact on your economic engine?
Serves as a mechanism to force deeper understanding of the key drivers in your economic engine
The point of having the denominator is to gain insight which will ultimately lead to more robust and sustainable economics
Companies do not need to be in a great industry to become a great company

11. A Culture of Discipline
A culture of discipline involves a duality
It requires people to stick to a consistent system with clear constraints
It also has to give people freedom and responsibility within the framework of that system

12. A Culture of Discipline
A culture of discipline is not just about action.
It has to deal with building a culture full of disciplined people that engage in disciplined thought and then take a disciplined action
If you get the right people on the bus, and the wrong people off, you don’t need stultifying bureaucracy

13. A Culture of Discipline
The most essential form of discipline for sustained results is dedicated faithfulness to the Hedgehog Concept and the eagerness to reject opportunities that fall out side the three circles

14. TECHNOLOGICAL ACCELERATIONS
Good to great organizations think differently about technology.
Good to great organizations avoid technology fads and bandwagons, yet they become pioneers in the application of carefully selected technologies.

15. Technological Acceleration
Technology as an Accelerator, Not a Creator, of Momentum
The Technological Trap
Technology and The Fear of Being Left Behind

16. Built to Last
Good to Great is a cumulative process that takes time to develop
Analogy of Profits and Cash as the blood and water to a healthy body
Enduring Great companies adapt with change while keeping core values and purpose intact