1. What if you could start over?

2. Digital Impacts – designing a museum for today
Who we are
What happened
New beginning – Malraux Museum Without Walls …what if you could redesign a museum from scratch?
Digital Impacts – designing a museum for today
What we are doing – Digital Citizenship
Malraux vision of today – Museum without Walls
Digital citizen focus
Co-creation
Participation
No more didactic anything
Use of technology
Open Heritage
Data
Information
Assets
Open Innovation application
Results
Global reach
Games, documentaries, research
Blending of tradigitional and non-traditional
Floor for Ace Academy

3. About us

4. About us … then Inward focused Locally engaged Nationally forgotten
Globally absent

5. What happened Museum of S&T Closes due to mold (media)
Show more clips of bad stuff … being downtown … bad PR we got for a while
Conservation Centre announcement … etc.
New S&T Museum, early drawings of CCC …

6. People … changed… People rallied … People changed
Union clip saying we are handling situation well
People changed
Started thinking differently … science mobile, Comicon, Game Changers travelling exhibition, etc.

7. Without a box … you don’t think outside of one
You survive … in a world drastically different than what you once knew
Show picture of someone emerging out of a cave

8. Malraux – Museums without walls (show picture of him dancing around pictures on floor)

9. Today’s reality Digital disruption
Show clip of no more video rental stores
Media sharing
Media clip of BBC axing its radio and TV
Media clip of Netflix taking over TV
Globalisation of content
Amazon, libraries, etc., all shifting their business models
Pace of change is impossible to keep up with … we have lost that battle

10. Visitors Today are Digital Citizens
Many born digital demand participation …
End of didactic environments
Co-creation not only of content but of strategy is the new norm
People want ‘the real thing’ but also much, much more…
Traditional ‘Unassailable Voice’ is challenged … we are no longer the source of truth … too much content out in the world

11. CSTMC is Moving Towards a full Open Heritage Model
Release of data
Release of archives and content
Release of all information – first open by default public institution (Show Citzien news clip)
Our physical walls came down … why not lower our digital ones as well … redefine what it means to be a museum in the 21st century

12. Apply industry innovation models to culture
Good things happen
It is about the ecosystem now … not about the bums in the seat … the broader the ecosystem the more bums in the seat you get
Internal and external use of knowledge – expert and non-expert input into heritage development
Citizen input into strategic decisions …
Redefine success … move away from linear research and development to ecosystem and co-development

13. Results Did what you wold expect of us 3rd party applications
Increase travelling exhibitions (show map of Canada and the world … show dots appearing and taking over th eworld so to speak)
3rd party applications
Collection online
Mobile games (Ace Academy Black Flight)
Global reach (170+ countries)
Virtual Reality
Space exploration
6400 train (need a video from Simwave guys I will get it)
Documentaries
Persistence of Science – 3rd party produced
New research
Ottoman collection
Open by Default – world’s first graduate level course at Ottawa U
New partnerships
Franklin Institute
Smithsonian
Arts et métiers
Reach, from 4M, to 13M to 22M … this FY 30M … eventual goal 70M per year
Broke all time attendance records in the process

14. Lessons Learned
Redefinition of what makes a museum successful in this day and age is a must – don’t wait for mould like us!
Engagement, participatory heritage, co-creation, whatever term you use.; in a digital world, is a must for institutional survival
Don’t be linear, or didactic - work in parallels, grow partners in the digital world, let others lead
Don’t be perfect – imperfection is key for co-development of culture
Think global first - local second … you will always be local
You must merge into a multimedia environment … not just exhibitions
Separate slide show Nike and Elsa modo

15. Conclusion
We are out of the box… no one will ever put us back in it!

16. Next Steps New games – new partnerships (Ace Academy III)
Introduction of AI into workplace – Open Heritage and historical data
Linked networks of knowledge … my museum is not in Ottawa
Launch of our new infrastructure … as a global hub for digital culture, not as a physical entity