1. BosomBuddies A peer support program for Texas WIC teen mothers
to increase breastfeeding duration to 6 months

2. BosomBuddies
Objective

3. BosomBuddies Why Teen Mothers? Why Texas? Why WIC?
 Healthy People 2010 goal that 50% of babies are breastfed for 6 months
 Nationally, 24% of teen mothers breastfed their babies for 6 months
Why Texas?
 Has nation’s second highest teen pregnancy rate (behind Mississippi)
Why WIC?
 Only 10% of all Texas WIC mothers breastfed between 4 and 6 months

4. Teen Breastfeeding Barriers

5. BosomBuddies
Target Audience

6. Theory of Behavioral Change

7. “Four Ps” of Social Marketing
Product:
Place:
Price:
Promotion:

8. Weeks 1 to 4 Gather Information

9. Weeks 5 to 10 (6 Weeks) Recruit & Organize

10. BosomBuddies
Recruiting Poster in English.ppt

11. BosomBuddies
Recruiting Poster in Spanish.ppt

12. Week 11 Train Peer Counselors

13. Weeks 12 to 17 (6 Weeks) Interns Assist, Organize, & Recruit

14. Next 8 Months BosomBuddies Begins!

15. Next 3 Weeks BosomBuddies Evaluation of 13-Month Program