1. Warm Up – Feb. 22, 2016 You need your ELA notebook for notetaking
SSR Novel out and ready to begin SSR

2. Make a column on the Left of your Notebook with the following listed:
Rhetoric
Claim Statement
Bias
Counter Argument
Rebuttal
Tone
Style
Semantic Slanting
Emotional Language
Building Trust
Urgency
Research
Rhetorical Questioning
Anaphora
Apostrophe
Parallelism

3. Rhetorical Strategies
Persuading Your Audience

4. What is Rhetoric?
The art of effective or persuasive speaking or writing, especially the use of figures of speech and other compositional techniques.

5. The Thesis Statement Also known as the Claim Statement (EOG)
Before a writer begins to argue their point, they must first have a thesis statement.
States the author’s or artist’s opinion.
Most simplest form:
“I believe that…”

6. Bias – It’s the author’s choice
Prejudice or partiality when making an argument towards an issue
Absence of counter argument
One-sided

7. Counter Argument “counter-” means contrary or opposite
Counter Argument – is the presentation of ideas to convince an audience to do or think the opposite.
“The Other Side”

8. Rebuttal
Evidence or argument presented to contradict or nullify the counter argument

9. Tone Writer’s or artist’s attitude toward the subject and/or audience
Formal
Informal
Serious
Playful
Bitter
Ironic
Angry
Empathetic

10. Style How ideas are expressed (the author’s or artist’s personality)
Casual
Formal
Scholarly
Entertaining

11. How are Style and Tone Created?
In writing:
Word choice
Sentence structure
Repetition
Rhetorical Questions
Use of literary devices
In Image (Photography/ Painting)
Color
Cropping
Lighting and Shading
Subject

12. Semantic Slanting
Choosing words or images to create specific emotional responses
Includes Various Persuasion Techniques

13. Semantic Slanting Techniques

14. Big Names/Appeal to Prestige
Important people, celebrities or experts used to make the argument seem more convincing
The use of item/idea offers an equal status to the celebrity endorsement

15. Pathos or Emotional Language
Words/phrases used to make the reader feel happy, sad, angry, guilty, etc.
Example: Your donation to the SPCA might just get a puppy off the street and into a good home.

16. Ethos or Building Trust
Making the reader believe and trust in the author by building credibility.
Example: Believe me! I’ve been there before. I’m just like you.

17. Kairos or Urgency
Author convinces the reader that this issue is so important they must act now.
Example: This is a one-time offer. You can’t get this price after today.

18. Logos/ Research
Facts, images, numbers, and information are used to convince the reader.

19. What semantic slanting can you identify?
Commercial #1
Commercial #2
Commercial #3
Commercial #4
Commercial #5
Commercial #6

20. Rhetorical Questioning
Raising questions, concern, or doubt about the other side or about the issue
Meant to arouse thought not to solicit an answer
Example: “Art though mad? Is not the truth the truth?” (Henry IV, Part 1, II, iv, Shakespeare)

21. Anaphora
Repetition of a word or phrase at the beginning of successive lines
Example: “Mad World! Mad kings! Mad composition!” (King John, II, i, Shakespeare)

22. Apostrophe
A sudden turn from the general audience to address a specific group or person, either absent or present, real or imagined.
Example: “Oh death, where is thy sting? Oh grave, where is thy victory?” (1 Cor. 15:55)

23. Parallelism
Repetition of key word over successive phrases or clauses or lines
Example: “We will have difficult times. We’ve had difficult times in the past. And we will have difficult times in the future.” (Robert F. Kennedy’s Eulogy for MLK Jr. 1968)

24. Antithesis
Opposition or juxtaposition of ideas or words in a balanced or parallel construction
Compare/ Contrast
Compared in order to create a Contrast
Example: “Not that I loved Caesar less, but that I loved Rome more.” (Julius Caesar, III, ii, Shakespeare)