1. Final Presentation Elderly personal care
Entrepreneurship, Innovation and Technology Transfer

6. Non-Profit Institution
Competition
We consider competition any business or institution that provides the same service that we offer.
Business Company
Non-Profit Institution

7. Competition
In order to get some information of the services provided by our competition we created a real case and got in touch with the competition.
Mr. Firmino
81 years old
Need company to doctor's appointments
Need help in home with basic daily tasks

8. Competition Business Company Problems that we found: Very complicated.
No price information/Transparency on price information.
Not all companies provide all the services that we want to.
Some cases needed to schedule a house evaluation.
Many don’t provide one-off services.
Falar que as empresas nao teem interese em levar a uma consulta porque eles teem consulta ao domicilio

9. Transportation to appointments
Competition
Business Company
Service
Daycare
Transportation to appointments
Home appointment
Price
6-8€/hour
8-9€/hour
60€
Note: Daycare price is with contract.

10. Competition Business Company PT Medical Comfort Keepers Wecare
Trimicilio

11. Competition Non-Profit Institution
We approached non-profit organizations as the firefighters, parish councils, “Santa casa da misericórdia”, and nursing homes.
The first thing that we noticed was that some services are free but other are paid.

12. Competition Non-Profit Institution Problems of the free services:
Lack of particulars.
Limit of vacancies.
Only some services are available.

13. Competition Non-Profit Institution Example of a free services
Provides a bus ride to the shopping and hospital every wednesdays and fridays.

14. Competition Non-Profit Institution Problems of the paid services:
High price.
Not great service quality.
Limited availability.

15. Competition Non-Profit Institution Example of a paid services:
Provides transport to the hospital
From Belas to Hospital Francisco Xavier (+- 12km) charges 40€ ( 80€ to go and came back home)

16. Value Proposition With this we think that our best values are:
Transparency
We provide all details (price, time, etc) and easy to use.
Punctual Service
One time only service, no need for contract.
Immediate Service
No need for schedule or waiting.

17. Value Proposition Conclusion
The objective is to offer a transparent and instantaneous service, without compromise or contract
Our platform will provide this service in the most comfortable and simple way, by an app for mobile devices and website

18. Market Focus We decided to focus on the following markets
People with ages between 35 to 45 years old who have elders, normally family, under their care and aren’t available to attend their needs.
As well as elders who have no one to look after them and need certain attendance on their everyday life.

19. Market Focus Why these markets?
People in that age group have higher probability of having a family member who needs their attention.
Older people are the ones with most difficulty on having a normal and comfortable life with all their health and aging problems.

20. Market Focus
What about the rest of the people who need assistance as well?
Doesn’t mean we can’t include them on our platform and provide our services to them.
But as the general population is aged we would have a bigger market there and the older people are the ones with most difficulties on getting the attendance they need.

21. Technology
Our idea doesn’t involve a high end technology set as the platform we offer is composed by the following sub platforms.
Mobile app
Website
Call Center

22. Operations Plan

23. Operations Plan Market Approach
Advertisement and presentations on health care facilities and nursing homes.
Direct contact with the possible professionals.

24. Operations Plan
For the sake of ours customers safety and trust we look to have some minimum requirements met from our partners.
Transportation and companion services.
Health services.

25. Customer Relationship
Business Model Canvas
Key Partners
Companions
Social Assistants
Nurses
Physiotherapists
Psychologist
Key Activities
Recruitment and Continuous Evaluation of Partners
Maintenance and Development of WebSite and Mobile App
Value Proposition
Offer a Service to Elders in a transparent and instantaneous way
Customer Relationship
Call Center
Automatized Service
Customer Segments
People with elders to care
Key Resources
Website
Mobile App
Channels
Social Network
Partners Communication
AppStore
Ratings
Cost Structure
Employees Salary
Payment made to Partner for his service
Initial Investment in Informatic Equipment
Revenue Streams
Charge for service performed by Partner
Na parte dos custos, revelar a % que cada item corresponde na totalidade dos custos

26. Financial Plan Volume of Business: First 6 months:
6000 hours of Exterior Escort
6000 hours de Home Support
5000 hours de Basic Health Care
Total: h, €
1000 hours de Physiotherapy
50 hours de Psychology

27. Financial Plan (1)

28. Financial Plan (2) Initial Investment: 10.000€ for equipment.
Variable and Fixed Costs:
Major Cost:
Comissions for partners
Other Costs:
Rents
Publicity

29. Financial Plan (3)

30. Financial Plan (4) 2017 2018 2019 Volume de Negócios 92.000 416.588
FSE - CV
38.910
FSE - CF
4.440
10.656
12.787
Custos Pessoal
39.301
Resultado Líquido
6.270
25.906

31. Q&A http://generationshub.tech