1. Bruce E. Brown www.proactivecoaching.info
The Impact of Trust
Bruce E. Brown

2. Liberal Arts – 43% Education – 52% Medical – 63% Law – 63% Business – 75%

3. The Importance of Trust on Teams
“Trust men and the will be true to you. Treat them greatly and they will show themselves great.” Emerson
“Mistrust doubles the cost of doing business” John Whitney, Columbia Business School
“In leadership, there is no word more important than trust” Coach K
Trust builds – lack of trust destroys

4. Low Trust Teams Feeling of no influence = disengagement
Division – sub groups
Looking out for yourself
Wasted time
Slow to believe
Lots of excuses
Low energy

5. High Trust Teams Easy communication Loyalty Sharing credit Engagement
Trust their training
High accountability
Lots of energy
Fearless competitors

6. How trust impacts your performance
Trust is freeing… It allows the athlete to focus on performing to his/her best and not on the possible REACTION of the coach.
Trust makes all the difference in an athlete’s ability to perform. When you trust your coach entirely, you are able to compete fearlessly; knowing that your coach is going to do everything they can to put you in a position to be successful. Lack of trust leads to hesitation, which leads to poor performance.
All the difference. With Trust, everything is possible.

8. Why Coaches are Trusted #1
PROFESSIONAL PREPARATION
Your technical knowledge
Your ability to teach it
Your coaching philosophy and style

9. Professional Preparation
Trusted Leaders:
Have a strong coaching philosophy
Never stop learning
Have a plan
Can teach
Can motivate
Understand how to build a team

10. Professional Preparation
Trusted Coaches:
Develop a successful track record
Clear expectations
Are secure people
Are Workers
Have a style that encourages fearless competition

11. Athletes on Professional Style
Regardless of how nice they are, the coach has to know what they are doing – lack of ability cannot be hidden from even an average athlete.
I trusted those coaches that were honest, fair, had the knowledge, came prepared everyday and could really teach it in a way that could make us get better. Also they knew how to build us into a team regardless of our abilities.
When players see their coach demonstrate good temperament, judgment, management and motivation, (a positive coaching style) they respond. When their style promotes respect, you are generally willing to trust them.

12. Why Coaches are Trusted #2
PERSONAL CARE
Be careful with your words
Be loyal
Be genuinely interested
Give away credit
Be accountable
Be a straight talker

13. “In everybody’s life, at some time our inner fire goes out
“In everybody’s life, at some time our inner fire goes out. It is then burst into flame by an encounter with and human being. We should all be thankful for those people who rekindle the inner spirit.” Albert Einstein

14. Athletes on Personal Care
I think the essence of “trust” between coach and athlete is similar to that within a parent-child relationship. First and foremost, the athlete sees the coach as open and accepting of him/her as a person. Not only as an athlete, but a whole person. It blends consistency with structure (limits) and love (warmth and affection).
If you know a coach loves and cares about you, and respects you as a person, it is easy to trust them. Kids are pretty forgiving too. When you truly trust a coach, they can mess it up a few times and not lose your trust.
I always trusted coaches that I knew cared about me as an individual and were honest with me about Everything!

15. Why Coaches are Trusted #3
PURPOSEFUL, CONSISTENT CHARACTER
“My most trusted coaches were confident, composed, consistent, high character people. I wanted to become him”

16. Integrity An unshakeable set of principles
Allows you to act out your convictions
Your sense of honor is greater than any situation or temptation
Keeping commitments
Provides instant belief

17. Athletes on the Coaches Character
Kids know when they are being lied to and it is almost impossible to win them back once that trust has been betrayed. Kids appreciate honest feedback, even if it isn’t what they want to hear.
If a coach can demonstrate to an athlete over time that they will consistently hold true to their core principles then an athlete will grow to trust them with everything they have.
Honesty drove my ability to trust. When a coach was truthful with messages that were directed toward the team and individual it created an atmosphere of trust.
I trusted coaches who had high standards for us and who followed their own rules.

18. The Moment of Swing
“In rowing there comes a moment on great crews that transcends anything the individual could have ever accomplished on their own. All eight oars in the water together… the synchronization almost perfect. In that moment the boat seem to lift right out of the water. Oarsmen call that “the moment of swing”… a boat did no have swing unless everyone was putting out in exact timing. It allowed you to trust.” David Halberstam

19. Does Trust Exist on Your Team?
Clear standards and expectations
Listen first
Talk straight
Demonstrate respect
Practice accountability
Be loyal

20. Does Trust Exist on Your Team?
Deliver results and share the credit
Keep learning and improving
Confront with care, respect and love
Keep commitments
Model Integrity
Extend your trust

21. “Luck favors the team that trusts each other.” Coach K
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