1. Rethinking Subsidized Meals for the Elderly at The Good Kitchen
CASE STUDY:
Rethinking Subsidized Meals for the Elderly at The Good Kitchen

2. The Larger Social Problem: Malnutrition of the Elderly
The Specific Context:
Denmark’s Municipality of Holstebro for delivering subsidized meals
125,000 senior citizens rely on government meals
Design Contribution:
Using Design Thinking Tools to develop deep insights for customers & employees to reframe possibilities.

3. Assumption by Municipality: We need a new menu.

4. User Observations | Interviews | Journey Mapping
In advance of the development of The Good Kitchen, Hatch & Bloom’s design anthropologists conducted a comprehensive ethnographic identification of the seniors’ behavior, needs and wishes including unrecognized and unspoken needs. Also interviews with relevant experts was conducted and the staff’s needs and work processes was outlined.

5. There are two types of meal service in Denmark - Refrigerated and -vacuum packed food with two weeks shelf life.
The food is delivered to the citizen once a week for a week’s consumption. Hot food delivered to the citizen every day.

6. Problem Identification
Under the development of The Good Kitchen, Hatch & Bloom planned and facilitated a string of workshops with representatives from all user groups and interested parties. The objective was together to develop ideas for a new and better meal service through various creative idea development methods, including the method “Radical Analogies”. Thinking for instance the meal service as a service for a family with children or as a restaurant created the idea for a new name and image.

7. Compile Observations & Identify Insights SENIORS Seniors were embarrassed to accept government assistance Loss of control over food choices was painful They were lonely eating alone They missed the seasonal food of their youth KITCHEN WORKERS Workers were bored, unmotivated, and did not feel valued Did not have control over their environment or work
The different design solutions for The Good Kitchen is developed through systematic iterations between design- and feedback studies, among other things by user-workshops, collaborative design processes and testing of user-friendliness with prototypes and mock-ups. This ensured design solutions with a great extend of user-friendliness and applicability.

8. Reframe Problems from User Point of View User + Need + Insight
User-Workshops | Identify Solutions for Reframed Problems
Co-Creation
Use of analogies to shift perspectives
The different design solutions for The Good Kitchen is developed through systematic iterations between design- and feedback studies, among other things by user-workshops, collaborative design processes and testing of user-friendliness with prototypes and mock-ups. This ensured design solutions with a great extend of user-friendliness and applicability.
Kitchen Restaurant
Cooks Chefs
Vehicles Waiters
Description Menu

9. Participatory Design
The different design solutions for The Good Kitchen is developed through systematic iterations between design- and feedback studies, among other things by user-workshops, collaborative design processes and testing of user-friendliness with prototypes and mock-ups. This ensured design solutions with a great extend of user-friendliness and applicability.

10. Design Thinking Results:
User Group: Kitchen Employees
A new kitchen with happier staff

11. Design Thinking Results:
User Groups: Elderly, Kitchen Employees
New dishes and higher food quality
Guest menus and kitchen specialties
Special diet - every need
Are you interested in food from the Good Kitchen, but need a little more than usual? Then we also have an offer for you. We prepare a wide range of meals that are adapted to different needs. Eksempelvis tilbyder vi: For example, we offer:
diabetes Diet
Fat-reduced meals
Cholesterol-free diet
Small dishes if the appetite is reduced
Together with the Visiting Unit in Holstebro Municipality, we are able to tailor you with an offer that meets your nutritional needs.

12. Design Thinking Results:
User Groups: Elderly, Kitchen Employees
Increased user insight and dialogue
New Services
Refined Values
NEW SERVICES
Nutritional Counseling
Social Network Support
Grocery Deliveries
REFINED VALUES
We cook with homemade flavors
We use good raw materials and ensure high quality meals
We take time for the dishes to reach their full potential
We ensure a kitchen in motion through continuous inspiration
We dialogue with customers, provide good service and an excellent dining experience

13. How to Lower High Infant Mortality in India
CASE STUDY:
How to Lower High Infant Mortality in India
$243, total raised
3,244 donors
0 monthly donors
7 years
Challenge
India has persistently high rates of infant mortality, and accounts for nearly 30% of all newborn deaths worldwide. More than 300,000 babies die within 24 hours of being born in India each year from preventable causes. In under-resourced settings, hypothermia at birth is one of the most important risk factors for newborn infants. Incubators and radiant warmers are often unsuitable for these settings. There is an incredible need for low-cost, scalable solutions for neonatal hypothermia.

14. The Larger Social Problem: Infant mortality
The Specific Context:
India
Design Contribution:
Low-cost, effective way to reduce infant mortality in India

15. Challenge
India has persistently high rates of infant mortality, and accounts for nearly 30% of all newborn deaths worldwide.
More than 300,000 babies die within 24 hours of being born in India each year from preventable causes.
In under-resourced settings, hypothermia at birth is one of the most important risk factors for newborn infants.
Incubators and radiant warmers are often unsuitable for these settings.
There is an incredible need for low-cost, scalable solutions for neonatal hypothermia.

16. EMBRACE

17. EMBRACE
The Embrace India Program serves under-resourced health care centers and hospitals in Uttar Pradesh, Karnataka, Gujarat, Bihar and Uttarakhand. Embrace donates infant warmers for free to low birth weight and premature infants in need. Recognizing that technology alone is not enough to solve complex problems like neonatal hypothermia, local staff also provides intensive health education programs for mothers, families and health care workers.