1. Innovation Acceleration Transforming Organizational Thinking
Donald F. Kuratko
Michael G. Goldsby
Jeffrey S. Hornsby
© 2012 Pearson Education, Inc. publishing as Prentice Hall

2. Innovation Acceleration Transforming Organizational Thinking
Part II
Individual Innovation Skills
(I-Skills)
© 2012 Pearson Education, Inc. publishing as Prentice Hall

3. Innovation Acceleration Transforming Organizational Thinking
Chapter 3
Unleashing Individual Creativity
© 2012 Pearson Education, Inc. publishing as Prentice Hall

4. The Nature of Creativity
Since creativity is a set of thinking skills, it can be developed. Anyone can become more creative. Creative skills are built through developing the habit of looking for new problems, trends and opportunities in order to make things better for the people of the world.
© 2012 Pearson Education, Inc. publishing as Prentice Hall

5. Misconceptions Surrounding Creativity
Creativity comes totally from the unconscious.
Children are more creative than adults.
Creativity is spontaneous inspiration.
Many creative works go unrecognized and are only discovered decades later.
Everyone is creative.
© 2012 Pearson Education, Inc. publishing as Prentice Hall

6. Defining Creativity
In an organizational setting, we can say that creativity occurs when a manager has a new idea or sees an opportunity that is feasible and profitable for the company.
© 2012 Pearson Education, Inc. publishing as Prentice Hall

7. Elements of Creativity
Domain Skills
Creative Thinking Skills
Divergent Thinking
Convergent Thinking
Intrinsic Motivation
© 2012 Pearson Education, Inc. publishing as Prentice Hall

8. The Creative Process Phase 1: Background or Knowledge Accumulation
Phase 2: The Incubation Process
Phase 3: The Idea Experience
Phase 4: Evaluation and Implementation
© 2012 Pearson Education, Inc. publishing as Prentice Hall

9. Creative Areas Idea Creativity Material Creativity
Organization Creativity
Relationship Creativity
Event Creativity
Inner Creativity
Spontaneous Creativity
© 2012 Pearson Education, Inc. publishing as Prentice Hall

10. © 2012 Pearson Education, Inc. publishing as Prentice Hall
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