1. Burly Skate and Snow Justin Giese Ricky Hinkle Megan Lower
Kelly Yarnall
Nicole Lee
Jason Sparks
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3. Starting Costs Total Cost $21,160.00 Rent: $800.00 - $1000.00
Electric: $ $10.00 service charge
Gas: $100.00
Shelves, paint, carpet,etc.: $
Registers: $500.00
Starting merchandises: $ 8,000.00
Monthly utilities: $500.00
Pay-roll: $4,500.00
Counter: $1,000.00
Business License: $65.00
Snowboard, shoe, magazine rack: $500.00
Sound system: $1,000.00
Big Screen T.V.: $
Couch - $100.00
Total Cost $21,160.00
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5. Characteristics Successful shops Unsuccessful shops
* employees are young * employees are old
* shops stay local, not grow to large * employees are rude
* employees are honest and nice * employees work on hourly wages
* stores have frequent buyer program * dirty and unorganized shop
* often they have large sales * old products
* discounted products * very rarely have sales
* certain employees work on commission * high prices
* comfortable environment, decorated
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7. Jason Sparks: Clerical manager
Jason will be handling the responsibility of calculating all costs for our business. He is the person that will go to the bank for deposits and withdraws for our business.
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11. Nicole Lee: Hostess, salesperson
Nicole will be greeting people as they enter our business with a great smile and friendly hello. While not working the front door she can alternate shifts with someone working behind the counter.
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12. Advertising
Radio , X103.9, 96.7, 92.3
Web page -
Flyers
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13. Burly's Inventory
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14. Marketing Plan
Maximize profits - To maximize profits we try to cut back on unnecessary
needs, such as water, electricity, and trash. With cutting back on things, we
will still make profit because we are not losing money. For the products we
buy, we sale at 2.2 times the price we buy it from the company, so in case the
item does not sell we will still make profit putting it on discount.
Advertisement - radio , web page, television, flyers
How much production - Our production will depend on how well the time sells.
Depending on what season it is we will carry more snowboards during fall
and winter
New Products - Our store will provide the customers with a selection of new
products. When new shoes come out; we’ll have them. Our store will not fall
behind with new items. We shall be kept up to date. Our store carries,
shirts,, shoes, skateboards, sunglasses, stickers, snowboard gear, shorts,
socks, videos, skate wheels, and skateboard trucks.
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15. Product Definition
We carry all equipment for snowboarders and skateboarders. We also carry our own line of clothing with our logo. We have a variety of equipment; tons of different name brands
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16. Schedule Our hours: Monday - Thursday 10:00 a.M. - 7:00 p.M
Friday and Saturday 10:00 a.M. - 8:00 p.M
Sunday :00 a.M. - 6:00 p.M.
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17. Distribution Distribution strategy Channels of distribution
hope to distribute around the nation with our own catalog in the future
Our web page will provide our customers to purchase items over the internet. We have our inventory on the internet where you can purchase items.
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19. Job Descriptions
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27. Our Goal
We plan to provide a comfortable environment for our customers. We also have a nice comfortable couch where customers can sit at and watch skate and snow videos, or just for the girlfriends to sit while they wait for their boyfriend.
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28. Positioning
Our store will be positioned near a high population of skaters and snowboarders. We located a spot that was perfect, San Bernardino, California on University Parkway. Near the mountains, a growing community, near a college, and right off the freeway.
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29. Burly’s Business Philosophy
Purpose
To provide a exceptional experience which recreates a feeling of well-being and enhances human life
Core Values
About People
Expect a high standard in all that we do.
Respect individual initiative and tolerate honest mistakes
About Management & Business
All employees should work in unison toward common objectives, recognizing that it is through effective, cooperative effort that the ultimate in efficiency and achievement can be obtained.
Always uphold honesty and integrity.
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