1. Hackathon
TEAM BLUE

2. 1. Product Brand
MobiCert
Certification of Mobile Online Learning Application Developers
The audience for this certification would be those individuals who are developing mobile applications for online learning programs
Three levels – Apprentice, Expert, Professional
Content –
Knowledge: online/mobile learning design, standards, device knowledge, security, enabling technologies
Skills: Simulations with feedback; performance task
Abilities – Communication, Organization, Project Management
11/9/2018

3. What is the value to the general population?
2. Program Description
MobiCert is designed to increase access and efficacy of online learning programs around the world
What is the value to the general population?
Breakdown socio-economic and geographic barriers to allow increased accessibility to high-quality online learning programs
Anytime, anywhere access to high-quality online learning
What is the value to the candidate population?
8.7 million mobile application developers worldwide and expected to reach 19.7 million by 2020 – 50% are expected to be women
This is an opportunity to earn a mark of distinction within their career group and to produce a better product for students around the world
11/9/2018

4. Develop Strategic Partnerships
3. Program Strategy
Develop Strategic Partnerships
Bill and Melinda Gates Foundation-Fund distribution of mobile devices in 3rd world countries
UNICEF’s Education is a Human Right campaign-to support and promote the value of online learning accessibility in 3rd world countries
Technology Providers (Apple, Microsoft)-Require certification for Apps running on their platform
Application Developers Alliance, Online Learning Consortium to promote the value of the certification
Capitalize on emerging technology and technology trends
Internet accessibility
Remote proctoring
Mobile devices
Obtain ANSI Certification
11/9/2018

5. Organizations who will recognize the MobiCert
4. Target Market
Organizations who will recognize the MobiCert
Microsoft
Apple
Google
Oracle
IBM
Organizations who will partner
Distribution Partner – App stores (Apple, Microsoft, etc.)
Delivery Partner – Mobile (practice what we preach)
Training Partner – Universities
Test takers
IT Students
Current Mobile Application Developers and Online Learning Developers (8.7 million worldwide)
11/9/2018

6. Goals of the delivery plan:
Anytime, anywhere access via mobile device
Remote proctoring for security enhancement (mid-stakes assessment)
Rely on existing technology partners for delivery
BYOD
11/9/2018

7. Technology Providers: Apple, Microsoft, GooglePlay for Education
6. Marketing Plan
Marketing to IT mobile application and learning applications developers
Technology Providers: Apple, Microsoft, GooglePlay for Education
Learning Apps are the second highest type of applications in the Apple store
GooglePlay for Education has 30 million subscribers (students and teachers)
Industry Associations: Application Developers Alliance, Online Learning Consortium to promote the value of the certification
Industry websites: Fiercedeveloper.com
Other mobile app and learning app industry websites and associations
Social media outlets (e.g. Facebook, Twitter, Instagram, YouTube)
Value Message to Candidate Population
Set yourself apart in a saturated market
11/9/2018

8. 7. Sales Plan Short-Term Goals Partner Commitments
Identify Subject-Matter Experts
Exam Creation
Certification Program Marketing
Time to Market: 12 Months
First Year Volume Goals
8.7 million mobile developers today
Target Year 1 is 0.5% of market share
Target Year 2 is 1.5% of market share
Assuming $350 per assessment = $50 million in revenue in Year 1
2% of revenue from Year 1 would be divided between Bill and Melinda Gates Foundation and UNICEF’s Education for All Program
11/9/2018

9. And here’s a live commercial for MobiCert ……
8. “Wild Card”
And here’s a live commercial for MobiCert ……
11/9/2018