1. m-commerce
Presented by: EYO BASSEY . F

2. M-Commerce || Digital Expo 2018
M-COMMERCE OVERVIEW
Mobile commerce (m-commerce, m-business)—any e-commerce done in a wireless environment, especially via the Internet - commercial activities are conducted, through telecommunication devices. .
M-Commerce || Digital Expo 2018

3. M-Commerce || Digital Expo 2018
e-commerce Vs m-commerce
BASIS FOR COMPARISON
E-COMMERCE
M-COMMERCE
Meaning
Any kind of commercial transaction that is concluded, over the internet using electronic system is known as e-commerce.
M-commerce refers to the commercial activities which are transacted with the help of wireless computing devices such as cell phone or laptops.
Which device is used?
Computers and Laptops
Mobiles, tablets, PDA's, iPad etc.
Developed
In 1970's
In 1990's
What is it?
Superset
Subset
Ease of carrying device No
YES
Use of internet
Mandatory
Not mandatory
Payment gateway
Credit/Debit Cards
Caller’s rate, mobile banking or user’s credit card
M-Commerce || Digital Expo 2018

4. Evolving m-commerce offerings
Retail
FinTech
On-Demand Services
Travel, Transport & Logistics
FoodTech

5. M-Commerce || Digital Expo 2018
The Customer
M-COMMERCE
4 Party Model
The Issuer
The Acquirer
The merchant has a business relationship with the Acquirer, and the Acquirer has a relationship of trust with the Issuer.
The Merchant
M-Commerce || Digital Expo 2018

6. M-Commerce || Digital Expo 2018

7. M-Commerce || Digital Expo 2018
Time for a
Short break
M-Commerce || Digital Expo 2018

8. Nigeria First OmniChannel Retail Company.
A firm focusing on building “The WALMART” of Africa, Starting from Nigeria –
Nigeria First OmniChannel Retail Company.
M-Commerce || Digital Expo 2018

9. What’s the problem
A Desire Gap….
In Nigeria, there’s a gap between what consumers desire and what retailers provide.
Consumers desire a bridge between Online Shopping and Brick and Mortar Shopping - due to TRUST and CONVENIENCE issues associated with both channels.
No retailer has been able to address this problem yet!

10. M-Commerce || Digital Expo 2018
Market Opportunities
Africa’s single largest consumer market
Un-crowded Retail Penetration
In 2017 the country’s retail sales totaled $109bn, according to US management consulting firm AT Kearney’s 2017 Global Retail Development Index (GRDI) report.
Penetration of organized retail in Nigeria is still very low especially when compared to developed Nations such as the UK & US
Nigeria’s middle class is at scale
Nigeria’s retail development is supported by a middle class that has grown by 600 per cent in the last few years and now includes 4.1 million households, or 11% of the country’s total population this figure is projected to increase to 11.7m households by 2030 and consumers spending excess of about $100 billion a year this is according to AT Kearney’s 2016 Global Retail Development Index.
Booming E-Commerce
 Nigeria’s e-commerce spending was $550m in 2014, and could grow to an estimated $10bn by 2025, according to McKinsey Global Institute and a combined $400m in external investment from Europe and the US.
M-Commerce || Digital Expo 2018

11. OmniChannel -Commerce Relevancy
Business Model
OmniChannel -Commerce Relevancy
PayPorte’s business model is to enable customers shop more diversely than ever before in Nigeria – across multiple Websites, Store Fronts, Platforms and Devices – and that, in order for us to be successful, we have to deliver a consistent, seamless experience across every one of these touch points.
M-Commerce || Digital Expo 2018

12. M-Commerce || Digital Expo 2018
WHAT WE SELL…
GAMES & GADGETS
FASHION
SHOES & BAGS
KIDS & TOYS
ELCETRONICS
PHONES
HOME & OFFICE
COMPUTERS
HEALTH & BEAUTY
JEWELRIES & SUNGLASSES
GROCERIES
BOOKS & MUSIC
M-Commerce || Digital Expo 2018

13. PAYPORTE – Revenue Channels-
Web
Brick and Mortar Stores
Over 100k customers and accounts for 40% total sales
1 Store opened and 5 Stores opening Q sqm retail space already secured. Accounts for 48% total sales.
Telephone
Mobile App
IVR Platform to open Q1 2018
Re-Launched in Q Over 50k downloads and accounts for 7% total sales
Social Media
Magazine & Brochures
Over 600k customers and accounts for 5% total sales
To commence Q2 2018
Commissions from Sellers Hub merchants
Commissions
Signups
Gift Vouchers
Advertising
Affiliate
Featured Listings
Subscriptions
Sales from Products procured, owned or produced by PayPorte production factories (MoncGreen)
Private Labels
Daily, Weekly and Monthly deals
Auctions
Exclusive Partners
Value Added Services
Partnerships
M-Commerce || Digital Expo 2018

14. Profile of The Consumer
Intuitively, price is important to the majority of African consumers, but it’s particularly crucial for Nigerians.
Low Price Hunters
85% always go shopping with friends and family. They identify with clothing and will pay a premium for fashion. 
Social Fashionistas
 Nigerians are very status-conscious and are interested in projecting the right image.
Aspirational Brand Buyers
Brand loyalty is high among Nigerians. 70% say they are brand loyal versus 59% in Africa as a whole.
It’s not just about price
Profile of the Nigerian consumer
Nigerians desire a convenient, well laid out, modern shopping experience. Although price is important, some Nigerians prioritize modern shopping experiences
Shopping Experience
Digital media sources are growing, as is the use of mobile technology. Half of all Nigerians have accessed the internet over the past four weeks.
Media Habits are Changing
M-Commerce || Digital Expo 2018

15. 19% 39% 42% Online shopping preferences PayPorte Customers DESKTOP
MOBILE WEBSITE
MOBILE APP
M-Commerce || Digital Expo 2018

16. M-Commerce || Digital Expo 2018
Population
 Nigeria is the giant of Africa.
$1.4k
GDP Per Capita
 Nigeria’s GDP per capita is $1,443
16%
GDP Contribution
Wholesale and retail is the 3rd largest contributor to Nigeria’s GDP
Market Size 2017
90m
Internet Users
Monthly connected internet users in Nigeria
$109BN
Retail Index
Highest global retail development index
40M
Customers
Upper, Middle and emerging middle class
M-Commerce || Digital Expo 2018

17. Projected Market Size 2022 50.8M 220m $2.4k 16% 136m $144BN
Population
 Nigeria is the giant of Africa.
$2.4k
GDP Per Capita
 7% annual growth rate for Nigeria’s GDP per capita
Projected Market Size 2022
16%
GDP Contribution
Wholesale and retail is the 3rd largest contributor to Nigeria’s GDP
136m
Internet Users
African average of around 16%, as estimated by McKinsey
$144BN
Retail Index
A compound annual growth rate (CAGR) of 1.2% 
50.8M
Customers
27% growth of Upper, Middle and emerging middle class
Digital Expo 2018

18. THE PAYPORTE ADVANTAGE
Private Label
PayPorte produces 70% of it’s apparels from its factory in Nigeria and China. Has strategic partnership deals with major manufacturers in China, US & UK. PayPorte owns the MoncGreen label.
Omni-Channel
PayPorte commenced its Omni-Channel strategy in We have a very strong online presence and the only ecommerce company with over 6000sqm retail store front across major cities in Nigeria
Brand & Team
PayPorte is the fasted growing retail company in Nigeria. We have a very strong brand appeal and loyal customers. Very vibrant and dedicated work force with average age of 25+
Global Business Network
Physical offices in China, UK & US. PayPorte network has aided ease of product supply as well as improved strategic partnerships with suppliers.
No Cash-On-Delivery
All products are paid for before shipped out. This has brought about a better cash flow, improved book keeping, reduced returns and reduced overhead on logistics.
Digital Expo 2018

19. PAYPORTE – Numbers at a Glance
CUSTOMERS
MERCHANTS
PRODUCTS
SKU
TEAM
SALES
We boast of very loyal customers with very strong brand affiliation.
PayPorte launched its marketplace in Q called SellersHub.
PayPorte sells a variety of products. We intend PayPorte to be the preferred shopping destination.
PayPorte has a very young, dedicated and vibrant work force. We run an equal opportunity organization.
We expect to double our total life times sales by 2018 based on new brick and mortar stores expected to be opened in Q
114k 6K
200K
350
>$1.8M
Digital Expo 2018

20. M-commerce
The transition from traditional commerce to e-commerce and now to m-commerce has been driven by the retail segment.
Disruptive business innovations along with ease of use technology would act as an enabler in transforming traditional businesses to M-commerce. .
Conclusion

21. Time for a
Q&A