1. Crowdfunding in the Big 12
Mary Evanson
Executive Director of Annual & Special Gifts
Iowa State University Foundation
Kellie Sullivan
Assistant Director of Special Programs
The University of Texas at Austin

2. HornRaiser: The University of Texas at Austin
68+ Projects In FY18
$1,016,786 Raised in FY18
5,987 unique donors making 6,360 gifts
4 internal projects
2 staff dedicated part time

3. FundISU: Iowa State University
21 projects in FY18
$170K raised thus far in FY18
About 1000 unique donors this FY
1 staff dedicated part time

4. What has been the most successful project on your crowdfunding page?
Harvey Relief Efforts
Andrew Jones and Family Support Fund
5 of top 10 projects related to disaster fundraising

5. FundISU:Most successful project to date:
Fashion Show
American Meteorological Society
BugGuide
Center for Sustainable Rural Livelihood
Marching Band Normandy Trip

6. How do you keep your project directors and ambassadors engaged
Weekly Project s
“Tip Tuesday s”
Performance Based Check Ins

7. How do you handle stewardship for your projects?
Card Signing Party
Project Specific and Project Fulfilled

8. FundISU Stewardship Set expectations upfront
Each project handled individually
Postcard from ISU Foundation
New donor welcome packets
Tax receipting handled separately

9. What timeline do you use for your projects from planning to stewardship?
Project Applications Due (2 week processing window)
Project Quiet Phase (30 Days)
Project Active Phase (30-45 Days)
Project Stewardship Fulfillment (Up to 1 year)

10. Project timelines Rolling applications
Project build out and quiet phase 2-4 weeks
Typical campaign 4-5 weeks
Donor list delivered day after project closes
Stewardship several weeks after campaign
Updates published after project is realized
Updates published on expired projects as new ones are launched annually

11. How do you keep campus partners involved in utilizing your crowdfunding platform?
Development staff is not required to help projects that fall under CSU
They are given Veto power
We encourage support/collaboration

12. Campus Wide Faculty Staff Email Campus Wide Student Email
How do you promote crowdfunding projects? Does your universities marketing office promote your crowdfunding platform and its projects on social media?
Campus Wide Faculty Staff
Campus Wide Student
Presentations at various department/organization meetings (If they call we go!)

13. How do you promote crowdfunding projects?
Promotion is limited
Via ISU Foundation social media channels, typically during week 3 of a project
Provide lists to project leads if affinity for project can be identified (i.e.: Marching Band)

14. Questions? Mary Evanson mevanson@foundation.iastate.edu
Kellie Sullivan