1. Marketing Manager Georganne Benvenuti
What is marketing and how does it affect you?
My role
Lead generation and management; best practices for branches
Referral partnerships
Reporting
Market research
Radio, TV, and Social Media advertising
Press Releases
Company websites/SEO for company and branches

2. Marketing Department
11/9/2018

3. RHF New Employee Website
Top 10 Site Features:
1. Notice right away on the home page there is a video - this section will always be updated with the newest video from the company, a department, or an educational video that you can share on social media (show videos)
2. Be sure to use the “search” bar on the top and bottom of each page to find specific content you are looking for easily (FNMA v Fannie Mae example)
3. Notice the “who to contact” section and scan each department as well as the addresses at the bottom to ensure you are reaching out to the right person or department with inquiries
4. The Unify section under the marketing tab has the link to login, register for trainings, and includes the co-branding form
5. The brochures/flyers section of the site has a ton of flyers that you can edit yourself and use (just make sure you still send to compliance for approval first!)
6. The calendar is updated regularly to include trainings, meetings, and more – always check back to see what has been added and also note that when you click on the event, you can hit “outlook” and an invite will pop-up for you to save instantly to your calendar
7. The products tab is broken down by banker and broker, making things easier for you
8. Notice at the bottom of the home page our company reviews are on a live tally – make sure you are following us on all social media! (on home page)
9. Under compliance there is a social media policy that breaks down the do’s and don’ts – make sure you read that thoroughly
10. Payroll Calendar 2017

4. RHF Marketing Technology Resources
1:54 PM

5. Unify CRM
Automated, effective campaigns that include 26 different touches
Pre, during and post
Access to almost 700 other pieces of marketing collateral, including campaigns, flyers, brochures, post cards, follow-up phone scripts, and more
Contact management
Automated birthday and newsletters
Pulls data from encompass automatically
This advanced automated technology is an incredible marketing asset; it is essentially and invisible selling machine that markets on your behalf; you only have to set it up once
Live training available

6. In Process Communications (IPC’s)
In-Process Communications (IPCs)
Open house flyers
Index of campaigns

7. WebMax MLO Website (Subsite)

8. Social Survey

9. Advertising Guidelines
All Advertisements must include:
In order to comply with the SAFE Act, advertising requirements set for at a federal level under Regulation Z must contain the following (See 12 CFR (a)):
Residential Home Funding Corp.
Company NMLS # 34973
Full, physical business address - MLO is licensed in
Loan Officer’s Name
The business phone number – the land-line is required
Title (ex-Mortgage Loan Originator, Br. Mgr.)
Individual NMLS #
Licensing Information – List the states and the licensed information where MLO are licensed
Equal Housing Logo -

10. Advertising Guidelines
If advertising mortgage rates, you must clearly list APR and the proper disclosures
Make the equal housing logo easy to find
Joint advertisements with realtors must share cost
Unify CRM company – for more info
advertisements – must use CRM (e.g., Unify, Constant Contact, etc.)m- cannot use your Outlook for blasts!
Social media websites must be in compliance
(e.g., Facebook, Twitter, Linked-In, Zillow, etc.)
All advertisements must be submitted to: for approval prior to distribution or posting online

11. Advertising Disclaimers
Not a Commitment to Lend:
This is not a commitment to lend. All rates, fees and loan terms are subject to a formal loan application, credit risk, appraisal evaluation and other lending criteria. Programs, rates, terms and conditions are subject to change without notice. Other restrictions may apply.  
 Reverse Mortgage:
Borrower must continue to pay property taxes and homeowners insurance as well as live in and maintain the home.
 3rd Party Lender (Broker):
Loans are arranged through third party lenders and investors
Real Estate Disclaimer:
 THIS INFORMATION IS INTENDED FOR MORTGAGE AND REAL ESTATE PROFESSIONAL USE ONLY AND SHOULD NOT BE DISTRIBUTED OR SHOWN TO CONSUMERS OR THIRD PARTIES.  This is not a commitment to lend. All rates, fees and loan terms are subject to a formal loan application, credit risk, appraisal evaluation and other lending criteria. Programs, rates, terms and conditions are subject to change without notice. Other restrictions may apply. Example = Licensed by the South Carolina Board of Financial Institutions – License #MLS-34973

12. Questions?
11/9/2018