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« Relational » Business Model

Published byImogene Lyons Modified over 5 years ago

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Presentation on theme: "« Relational » Business Model"— Presentation transcript:

1 « Relational » Business Model
CRM Negociation SPONSORSHIP Offer attractivity SPONSORSHIP PR Visibility CSR Ticketing Media rights 2 1 REPUTATION SOCIAL CAPITAL BRAND 4 7 8 5 3 Interpersonnal Networking Sport Management PHYSICAL SUPPORT 6 resources Hospitality Management competencies

2 « Reputational » Business Model
Activation CRM SPONSORSHIP Sport Management Offer attractivity Media Rights Ticketing Sponsorship Visibility PR CSR Commercial Brand 7 2 FACILITIES STADIUM ARENA REPUTATION BRAND 1 6 5 4 3 Brand Management Ticketing Entertainment SOCIAL CAPITAL resources 8 Negociation Hospitality competencies

3 « Fan Relationship Management Business » Model
Activation CRM SPONSORSHIP Sport Management Ticketing Servicing 7 Offer attractivity Ticketing & Services Sponsorship CSR PR Visibility Media Rights Commercial brand 3 REPUTATION FALICITIES Stadium/Arena BRAND 2 6 5 1 4 Fan Relationship Management Brand Management SOCIAL CAPITAL resources 8 Hospitality Negociation competencies

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9 Reputational  FRM Business Model
CRM Activation B to B Athletes Managementt Parnerships Reputation BRAND Physical Resources (Stadium) FANS Entertainment Production Ticketing & CRM Social Capital PR infrastructure development Resources Basis Direct impact Deployment Indirect impact Core Competences

10 Networking Management
Relational business model and external control of your stakeholders sharing resources Social Capital connexions Private Sponsors Public sponors Sports Institutions Networking Club / event Organization Athletes Management Relational Business Model Suppliers Fans Media Services for stakeholders Interpersonal networking in a limited business

11 Reputation Management
Reputational business model and external control of your stakeholders sharing resources Connexion with Fans = activations Private Sponsors Public sponors Sports Institutions Reputation Club / event Organization Athletes Management Reputational Business Model Suppliers Fans Media Services for fans Fans plat-form = Entertainement

12 Connexion with Fans = activations Fans plat-form = Entertainement
Reputational business model and external control of your stakeholders sharing resources Connexion with Fans = activations Private Sponsors Public sponors Sports Institutions Fan Relationship Club / event Organization Athletes Management FRM Business Model Suppliers Fans Media Services for fans Fans plat-form = Entertainement

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14 Sport business life cycle to build a sustainable brand
Reputational Business Model Fan Relationship Business Model Relational Business Model 3.0 1.0 2.0

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16 Your strategic GOAL ! Building and managing
your global sport ecosystem where all shareholders and stakeholders will become your FANS to create your « Iron Cage » focusing on efficient assets strategic management

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