1. 2016 NISSAN TITAN LAUNCH IDEAS
Section description

2. HOME PAGE SPONSORSHIP
Quickly accumulate large in-market audience on highest traffic page
Takeover consisting of pushdown, MREC and wallpaper
Focus undecided shoppers’ attention on your message before they begin their knowledge gathering and assessment tasks
Mocks are concept only. Actual design and layout of product is subject to change upon production.

3. SMARTPHONE HOME TAKEOVER
Connect with auto shoppers as they land on KBB.com mobile
Home page banner that expands to MREC upon tap
Target a rapidly growing, unique audience of car shoppers with timely, relevant, optimized messages
Mocks are concept only. Actual design and layout of product is subject to change upon production.

4. TITAN TRUCKUMENTARY OVERLAY
Showcase compelling Titan videos to truck owners and shoppers
Custom rich media overlay presenting the Titan “Truckumentary” video series
Launched from FEATURED CONTENT TAB targeted to shoppers and owners of competitive pickups
Mocks are concept only. Actual design and layout of product is subject to change upon production.

5. TITAN ADVANTAGE OVERLAY
Attract competitors’ shoppers to Nissan with data-driven comparisons 1
Expands upward as user scrolls or if user clicks tab unit
“Truckumentary” overlay featuring videos from the series
Option to view other videos
Link to NissanUSA.com 1 2 3 4 2 3 4
Mocks are concept only. Actual design and layout of product is subject to change upon production.

6. TITAN SELECTOR MREC
Present the variety of Titan trim levels to truck owners and shoppers
Custom expanding MREC highlighting the different Titan trims
Launches a rich media experience based on shopper’s trim preference
Targeted to pickup owners and shoppers
Mocks are concept only. Actual design and layout of product is subject to change upon production.

7. TITAN SELECTOR MREC
Present the variety of Titan trim levels to truck owners and shoppers
MREC rotates between different Titan trims
Upon click, MREC expands to show the trim selected by the user
User can view the other trims
Click out to NissanUSA.com also available 1 1 2 3 4 2 3 4
Mocks are concept only. Actual design and layout of product is subject to change upon production.

8. KBB.com Custom Ad Solutions: GMC’s Search by SUV Match
Advertiser Challenge
Needed to create a value-based research tool for female shoppers to discover the brand
Create awareness and favorability around SUV lineup
KBB.com Custom Solution
Create an interactive “native-like” tool that allows shoppers to interact with and discover the right SUV based on their practical needs

9. KBB.com Custom Solutions: Luxury Experience Filmstrip
Advertiser Challenge
Needed to generate buzz on their luxury vehicles
Drive engagement with a luxury audience
KBB.com Custom Solution
Custom “Luxury Experience” Filmstrip that targets competitors’ owners seeking their Trade-In Value
Integrates consumer and expert reviews as well as KBB.com editorial content featuring the luxury OEM

10. KBB.com Custom Solutions: Owners Consideration Module
Advertiser Challenge
Need to increase performance of KBB.com Owners
KBB.com Custom Solution
Personalized, large, impactful execution based on what current owners are considering
Functional tool that helps undecided Owners discover new models
Integrated with KBB.com cross- shopping data to populate models within the creative