1. Mission and Vision

2. Definition: Policy
A deliberate plan of action to guide decisions and achieve rational outcome(s).

3. Definition: Mission The institutional purpose of the Museum
The specific policy statement that clarifies “who we are and what we do”

4. Who’s Mission?
Our mission is to enable people and businesses throughout the world to realize their full potential. Everything we do reflects our mission and the values that make it possible.

5. Five Mission Attributes
Meaningful
Memorable
Jargon-free
Clarity
Short and Concise

6. Four Mission Qualities
Breadth
Durability
Challenge
Distinction

7. Vision Statement
The specific policy statement that describes “who we want to be and what we want to do.”

8. Burke Mission Statement
The Burke Museum is dedicated to creating a better understanding of the world and our place in it. The museum is responsible for Washington State collections of natural history and cultural heritage, and for sharing the knowledge that makes them meaningful. The Burke welcomes a broad and diverse audience and provides a community gathering place that nurtures life-long learning and encourages respect, responsibility, and reflection.

9. Burke Vision Statement
The Burke Museum will be recognized as the premier natural and cultural heritage resource in the Pacific Northwest. It will be renowned for its authoritative and relevant information, its timely and responsive educational programs, and its commitment to community efforts to preserve, appreciate, and cultivate responsibility for the world around us.

10. Mission vs. Vision
The mission statement is derived from the statement of purpose in the articles of incorporation
The vision is derived from the Mission
Both mission and vision are critical components of the process of strategic planning in Museums

11. 7 Steps to Mission Statement
Appoint a team
Clarify core values
Review strategies
Evaluating current mission statement
Draft/revise mission statement
Review and modify draft
Adoption by the board

12. Uses of Mission Operations Planning Customer Service Marketing
Development/Fundraising
Training

13. Uses of Vision Investment Planning Public Relations and Marketing
Fundraising

14. NJHS Mission Statement
“The purpose of the corporation and the activities and business to be carried on shall be to discover, procure, collect, and preserve and make available to its members and to the general public whatever relates to any department of the history of New Jersey, natural, civil, literary, political, military, social, educational, and ecclesiastical, and generally of other portions of the United States, and to disseminate knowledge concerning the same, and thereby to advance the education and the moral and mental improvement of men, women and children without pecuniary profit and solely for the benefit of the public.”

15. What was the mission?

16. 1987 Revised Mission Statement
“The NJHS is a private, non-profit educational organization founded in It’s purpose is to keep the study and appreciation of all aspects of New Jersey history alive through the collection and preservation of materials related to, and dissemination of information about , New Jersey”

17. The purposes of the Society are:
To collect and preserve artifacts, objects, publications, photographs and other documentary materials related to New Jersey’s state, local, ethnic and family history from earliest settlement to the present
To disseminate information about New Jersey history through exhibits, educational programs and publications based on the Society’s collections
To maintain a research library of past and current literature on New Jersey history

18. The 1988 Vision Statement
The vision of the NJHS is to tell the story of New Jersey by creating a state-of-the-art museum and research center that:
Provides easy, safe and inviting public access
Provides collections with the highest standards of professional care and preservation
Enables the Society to produce relevant interpretive exhibits and programs based on the collections
Enables the Society to provide every 5/6th grade school child with history educational products and/or programs that support the state curriculum and are based on the collections

19. Current NJHS Mission Statement
“The New Jersey Historical Society is a state-wide, private, nonprofit historical museum, library, and archives dedicated to collecting, preserving, and interpreting the rich and intricate political, social, cultural and economic history of New Jersey to the broadest possible audiences. Founded in 1845, we are the oldest cultural institution in the state.”

20. There’s more!
Through exhibitions, publications, and programming, we examine who and what we are, what it means to live and work in New Jersey, what contributes to New Jersey’s distinct identity, and what are the unique contributions New Jerseyans make to the region and the country.

21. Wait—Still More!!
Through the history of New Jersey—a quintessentially American place—the Historical Society promotes the exploration of our cultures, past and present. As we challenge and inspire people to grow as learners and thinkers, we strive to make a difference in their lives.