1. Video #1: http://www.youtube.com/watch?v=0WmryhioApY
The first critical task of any leader is to effectively communicate the vision.
A mission statement is the intrinsic, ‘Why?’ of your business’ very existence
and
the vision becomes the “How?” – a compass from which everything else is driven.
Video #1:

6. Arby's Mission Statement
To provide an exceptional dining experience that satisfies our guests' grown-up tastes by being a "Cut-Above" in everything we do.

7. Coca-Cola Co. Mission Statement
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

8. WITH VISION…. Unity is essential for the dream to be realized
The whole is much more important that the part

9. WITHOUT
Deadlines are missed
People scatter

10. FOUR LEVELS OF VISION Some people never see it
Wanderers
Some people see it but never pursue it on their own
Followers
Some people see it and pursue it
Achievers
Some people see it and pursue it and help others see it
Leaders

11. YOU SEE WHAT YOU ARE PREPARED TO SEE
Why is it that two people can be in the same place at the same time and both see entirely different things? It is simple…..
we see what we are prepared to see, not what is.

12. Young vs Old Face Illusion

13. Why do they see it that way? How can I change their perception?
Every successful leader understands this about people, and asks three questions….
What do others see?
Why do they see it that way?
How can I change their perception?

14. Reflection #3
What does a mission statement and a vision statement have to do with your life’s passion?