1. Catherine Werner Commercial Officer, SelectUSA Tuesday, May 19 2015
Promoting Business Investment in the United States Foreign Direct Investment from Spain to the United States
Catherine Werner
Commercial Officer, SelectUSA
Tuesday, May
© International Trade Administration 2015

2. Warren Buffet on Investing in the USA“
It’s really—it’s what I call the mother lode of opportunity, and that mother lode runs wide and deep under the United States. And the past has been great, but the future is going to be better.”
Video Description: Warren Buffett, CEO of Berkshire-Hathaway, discusses how the business environment and laws in the United States spur innovation and help businesses succeed.
Skip to next slide to play video!
Warren Buffet, CEO of Berkshire Hathaway
Video Address at the 2015 SelectUSA Investment Summit 2

3. Warren Buffet on Investing in the USA3

4. What is SelectUSA?
SelectUSA’s mission is to promote and facilitate business investment in the United States.
We are the single point of contact at the national level for international and domestic companies to invest in the US.
Our Clients:
U.S. States, Regions,
and Localities (EDOs)
Companies (Investors)
[What is SelectUSA? What is our Mission?]
As the first US government-wide program to attract FDI into the US, SelectUSA provides resources, services, counseling and advocacy to businesses and localities and connects them foreign companies wishing to build, source, and sell in the United States.
In only our second year as a funded program, we have rapidly grown and established ourselves as an important resource in Foreign Direct Investment in the United States. We have become essential spreading the message about foreign direct investment into the US.
Our services for companies are free of charge and treated as business confidential. 4

5. Secretary of State, John F. Kerry at the 2015 Investment Summit.
Our Team
U.S. Department of Commerce
U.S. & Foreign Commercial Service
SelectUSA
U.S. Field Teams
U.S. State Department
Embassy & Consulate Personnel
Interagency Investment Working Group (IIWG)
[Who with the support of SelectUSA in the Federal Government is here to help you invest]
Headquarters/SelectUSA
Investment Policy & Facilitation team
Domestic and regional portfolios
Field teams
U.S. Export Assistance Centers (USEACs)
U.S. State Department
International posts in 70+ markets, partnership posts with State in 50 more
Interagency Investment Working Group
More than 20 federal agencies such as State, SBA, USDA, Transportation, Energy, DOD, DHS, Treasury, EPA, Interior, others
Secretary of State, John F. Kerry at the 2015 Investment Summit. 5

6. Our Services Key SelectUSA Services Offered to Companies and EDOs:
Information, Research, and Analysis
Counseling
Ombudsman Assistance
In-Market Investment Promotion
Advocacy
[HOW: SelectUSA Services Overview]
For Business Investors, we offer a suite of valuable information such as:
The Competitive and regulatory landscape in the US
Investment Trends
(Data tools such as Statebook- an online marketplace for site selection and economic growth and development or Cluster Mapping Tools, provides data on regional clusters and economies to support businesses.)
How to establish and operate a business in the US
Resources to support the return of production, offices or business activities in the US
Federal resources like grants, loans and other programs
These tools may be particularly attractive to early-stage investors, who are just beginning the complex process that can culminate in foreign direct investment project down the road.
[OMBUDSMAN SERVICES]
For companies further along in the process, who are actively working to begin operations, we can offer Ombudsman services to address issues involving
Federal rules and regulations
Federal programs or activities related to investment
We work with investors to help obtain a better understanding of how to navigate US regulations.
[EDOS]
We offer comparable assistance to EDOs to support their efforts to recruit business investment. This can entail single location promotion projects or facilitated investment missions in foreign markets.
Advocacy: For EDOs facing international competition on investment projects by engaging support from high-profile U.S. Government officials.
Information, Research, and Analysis: To help decision-makers across the private- and public sectors access the latest information and intelligence about direct investment.
Counseling: To offer strategic insights and subject-matter expertise to companies and EDOs on business investment in the United States.
Ombudsman Assistance: for companies and EDOs with questions or concerns about U.S. federal rules and regulations.
In-Market Investment Promotion: Fee-based platforms EDOs use to market their locations to targeted investor audiences. We offer facilitated investment missions (FIMs) and organize Single Location Promotion (SLP) programs.

7. Information & Counseling for Investors
How We Can Assist:
Information & Counseling for Investors
SelectUSA provides actionable information and counseling to investors to help them learn about…
Incorporating a business in the U.S.
Basic U.S. tax and legal concepts
Federal rules or regulations
Incentives available to businesses in the U.S.
Business-related visas
How to connect with U.S. state, city, or regional economic development offices to learn about investment
opportunities 7

8. Federal Support Programs & Incentives
U.S. Government agencies manage many support programs and business incentives, from tax credits and grants to visa preference programs.
SelectUSA maintains an easy-to-use database of specific programs at
We also maintain a database of all state level economic incentives, at
SelectUSA.gov 36

9. Analysis: clustermapping.us

10. Assess Costs Everywhere:
acetool.commerce.gov

11. Investor inquiries with SelectUSA are treated as business-confidential
How We Can Assist:
Ombudsman Service
Working across the federal government on a case-by-case basis to:
Address foreign investor concerns and issues
Connect with a federal agency/ office to seek insight into a specific case
Facilitate direct communication between the relevant federal agency and the client, if appropriate
Identify federal regulations or processes to U.S. policy makers, that may negatively impact the U.S. business climate
Investor inquiries with SelectUSA are treated as business-confidential 11

12. How We Can Assist: Our Services
Connecting with State, Local & Regional EDOs
State
Regional
Local
State, Local, and Regional EDOs provide a variety of services including:
Site identification
Workforce training
Expertise on local incentives
Guidance on financing opportunities
Project identification
Partner identification
We want to introduce you to our states, regional and local economic development organizations – today is one such example and I want to thank you all for joining us today.
More on workforce training:
Numerous programs at the state, local and regional level to assist businesses, including robust resources for workforce development:
- Local community colleges offer customized training to build workforce with technical and performance skills.
- Workforce Investment Boards facilitate partnerships between businesses with similar training needs and their local training providers. They also offer access to training grants.
- Small Business Development Centers (SBDCs) provide technical assistance to support success for small businesses and entrepreneurs.
- Apprenticeship programs provide training resources for workers in many occupations while they develop their skills. 12

13. U.S. - Spain FDI Relationship
Ranked 9th Largest Source
$52.1 billion
71,200 U.S. Jobs
$1.24 billion
20% | $540.5b
12% | $344.1b
10% | $280.5b
10% | $278.3b
9% | $239.0b
5% | $140.1b
5% | $137.3b
4% | $117.1b
2% | $52.1b
Investment in the United States, by Stock FDI from ultimate beneficial owner (2013)
Size of Spanish FDI stock in the U.S., 2013
Number of U.S.-based employees of Spanish firms, 2011 (most recent available)
Value of goods exported by Spanish owned U.S. affiliates.
[Key Numerical Representation of the U.S. – Spain FDI Relationship]
The total stock of FDI from Spain to the United States is $52.08 billion.
Over 71,000 U.S. employees of Spanish firms reported in 2011.
Value of Goods Exported by Spanish owned U.S. affiliates were over $1.24 BILLION
Between January 2003 and January 2015, 419 investment projects were announced by Spanish firms in the United States. The Financial Sector comprises of over 17 percent of total FDI projects, making it the largest sector.
Largest Sources of FDI I the US by 2013 Stock Positions:
1) United Kingdom 2) Japan 3) Canada 4) Germany 5) France 6) Switzerland 7) Netherlands 8) Ireland 9) Spain
Asha, 11/13/2013: Updated information from Spain’s Factsheet
Sources: U.S. Bureau of Economic Analysis 13

14. The Stock of FDI from Europe to the United States was
U.S. FDI Trends - Europe
The Stock of FDI from Europe to the United States was
$1.7 trillion in 2013
US$ Millions
Other: Austria, Azerbaijan, Belarus, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Gibraltar, Greece, Greenland, Hungary, Iceland, Liechtenstein, Lithuania, Luxembourg, Malta, Monaco, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Turkey, and Ukraine.
Manufacturing includes food; chemicals; primary and fabricated metals; machinery; computers and electronic products; electrical equipment, appliances, and components; and transportation equipment.
Non-disclosed includes aggregate investments that were small or undisclosed by BEA (*) A nonzero value between -$500,000 and $500,000 and (D) Suppressed to avoid disclosure of data of individual companies.
Examples:
UK: (1) retail trade and (2)depository institutions Germany: (1) information and (2) professional, scientific, and technical services Ireland: (1) information, (2) depository institutions, (3) finance, and (4) professional, scientific, and technical services Sweden: (1) retail trade, (2) information, (3) depository institutions, and (4) professional, scientific, and technical services
Source: Department of Commerce, Bureau of Economic Analysis 14

15. USA Remains Top Choice for Investors:
Why Select the United States? “
If you want to be part of the digital economy…you have to be here in the U.S.”
Eric A. Spiegel, CEO of Siemens
at the 2015 SelectUSA Investment Summit
USA Remains Top Choice for Investors:
AT Kearney's 2015 FDI Confidence Index
Ranks the United States #1... for 3rd Year in a Row
[Why invest in the United States]
Eric Spiegel gave some good insight of why the U.S. makes sense for his sector but also touched on some of the key reasons the U.S. remains the #1 choice for investors.
Last week, the 2015 AT Kearney FDI Confidence Index rated the US at the top destination for business investment.
Our abundant energy supplies;
Competitive energy prices;
World-class universities and research institutions;
Our robust intellectual property systems and our productive workers.
AT Kearney: ranks countries based on how changes in their political, economic, and regulatory systems are likely to affect foreign direct investment inflows in the coming years.
According to the AT Kearney 2015 report, "The United States takes first place for the third straight year, as it leads all countries in terms of macroeconomic outlook. Forty-six percent [of surveyed business executives] say they are more optimistic about the U.S. economy’s outlook than they were a year ago."
IESE Business School’s 2013 Venture Capital and Private Equity Index - the index measures the attractiveness of countries for investors in the venture capital (VC) and private equity (PE) asset classes.
WEF TheGlobal Competitiveness Report assesses the competitiveness landscape of 148 economies,
Flip Slide to show video 15

16. Eric Spiegel: Why Select the U.S.?16

17. U.S. Business Climate
Strategic Market & FTAs
Center for Global Innovation and Entrepreneurship
Strong IPR Protections
A Leader in Higher Education
Productive Workforce
Open to People, Cultures, and Ideas
Strategic Market & FTAs
Population of U.S. and FTAs is 695 million; U.S. 42% of Global Consumer Goods Market 1
Center for Global Innovation and Entrepreneurship
U.S. Responsible for 36% of Total World R&D Expenditures (EU-27 accounted for 24%);
Average 558,000 new businesses created per month in
Strong Intellectual Property Right Protections
50.1%of the Patents Granted in 2009 by the U.S. Patent Office Originated
from a Foreign Country 3
A Leader in Higher Education
15 of the top 20 universities in the World (Europe has 4 of the top 20)4
Productive Workforce
U.S. labor productivity grew 2.3% in 2009 (France: -1%, Germany: -2.3%, UK: -2.5%) 5
Open to People, Cultures, and Ideas
1. Office of the U.S. Trade Representative; Central Intelligence Agency – The World Factbook; and Credit Suisse survey; 2 National Science Foundation Science and Engineering Indicators 2010; Kauffman Index of Entrepreneurial Activity ; 3. U.S. Patent and Trademark Office; 4. The Times Higher Education Report (U.K.); 5. OECD Labor Productivity Statistics

18. - Ludwig Willisch, President & CEO, BMW North America
U.S. Manufacturing Resurgence
Low Manufacturing Costs
Productive & Skilled Workforce
Labor Cost & Flexibility
Input Costs
Policy Support
“It was remarkable that someone representing the state of South Carolina…said, ‘We have land. We have a port. We have a highway. We have a skilled workforce. Why don’t you come to South Carolina?’ And two years later, we broke ground.”
- Ludwig Willisch, President & CEO, BMW North America
Low Manufacturing Costs
By 2015, average U.S. manufacturing costs estimated to be 21 percent lower
than Japan, and 15% lower than France and Germany
Productive & Skilled Workforce
41 percent of U.S. workforce between ages 25 – 64 attain
higher level education
Over 1.5 million U.S. manufacturing workers are classified as high-skilled
Labor Cost & Flexibility
2015 productivity-adjusted wages are projected to be 1.3 – 1.9 times lower than developed labor markets like France, Germany, Italy, Japan, and UK
Labor market flexibility in U.S. greater than most other OECD countries
Input Costs
The cost of energy has significantly declined, lowering input costs like utilities, processing, raw materials, and logistics
Underutilized ports lower shipping costs for U.S. manufacturers
Policy Support
Several federal initiatives/ programs to support manufacturing
Make it in America Challenge (EDA)
NIST –MEP program
-The Make it in America Challenge will provide $40 million in competitive grant funding through the Department of Commerce’s Economic Development Administration (EDA) and National Institute of Standards and Technology Manufacturing Extension Partnership (NIST MEP), and the Department of Labor’s Employment and Training Administration (ETA).
-Competitive applicants will propose projects that accelerate job creation by encouraging insourcing of productive activity by U.S. firms, fostering increased foreign direct investment,  incentivizing U.S. companies to keep or expand their businesses—and jobs—here at home, and training local workers to meet the needs of those businesses.
--NIST –MEP program (from doc.gov)
-The National Institute of Standards and Technology’s Hollings Manufacturing Extension Partnership (MEP) works with small and mid-sized U.S. manufacturers to help them create and retain jobs, increase profits, and save time and money.
-MEP field staff has over 1,400 technical experts – located in every state – serving as trusted business advisors, focused on solving manufacturers’ challenges and identifying opportunities for growth.
-As a public/private partnership, MEP delivers a high return on investment to taxpayers. For every one dollar of federal investment, the MEP generates nearly $20 in new sales growth and $20 in new client investment. This translates into $2.5 billion in new sales annually. For every $2,100 of federal investment, MEP creates or retains one manufacturing job.
BMW Story: In September of 1994, the first BMW produced in North America, a 318I, rolled off the assembly line at BMW Manufacturing Co. in Spartanburg, S.C. To date, BMW has produced over 2 million vehicles and have invested over $5 billion in South Carolina.
Ludwig Willisch, President and CEO of BMW North America explained during his armchair with Dep Sec. Bruce Andrews and Pete Selleck, the Chairman and President of Michelin North America how BMW got started in the US.
“It was remarkable that someone representing the state of South Carolina actually met our then-chairman Eberhard von Kuenheim in Berlin at a political event……and says, ‘Can I talk to you for a minute?’ Mr. von Keunheim said, ‘I’ll give you five minutes’ literally. And he said, ‘We have land. We have a port. We have a highway. We have a skilled workforce. Why don’t you come to South Carolina?’ And he said, ‘Ok. You’ve convinced me. Go talk to this gentleman who is in charge of production.’ And two years later, we broke ground.” 18

19. U.S. Strengths in Oil & Gas
Domestic Energy Production Revolution
A Global Energy Player
Dramatic Decline in Prices
Dramatic Investment Successes
SASOL increased their investment significantly, best practices for labor guide
Domestic energy production revolution1
Driven by Shale gas discovery and development
10 trillion cubic feet projected to be produced by 2030
U.S. features existing pipelines and other infrastructure (vs. China)
A global energy player2
Estimated to overtake Saudi Arabia in oil production by around 2020
Estimated to overtake Russia in gas production around 2015
Dramatic decline in prices3
Prices set locally, rather than globally
1/2 to 1/3 of cost compared with Japan, Italy, Germany
Significant impact on industrial energy prices as well
(with positive outcomes for industry)
Dramatic investment successes4
Johannesburg-based Sasol Limited announced plans to establish a
Gas-to-Liquids plant in Louisiana
Expectation of follow-on investment in related chemicals manufacturing
Total project investment $21 billion
Expectation that project will create 1,200 permanent jobs and 7,000 temporary jobs
Sasol has stated its active exploration of the U.S. market for the company’s future growth in areas like petrochemicals and fertilizer manufacturing.
Sources: 1. Boston Consulting Group 2. IEA—World Energy Outlook Business Day Live (SA Newspaper) 4. SelectUSA
Source: Sasol 19

20. Transparent Legal System and IPR Protection
Predictability
Flexibility
Transparency
The advanced legal system in the United States provides transparency, predictability, and flexibility.
This system resolves disputes quickly, often before significant expense is incurred.
It also makes the United States the world’s leader in protecting intellectual property rights.
The U.S. is the world’s leader in protecting intellectual property rights. 20

21. 2015 SelectUSA Investment Summit
2,600 participants from more than 70 International Markets
Over 100 top executives and senior federal and state officials
Sessions featuring President Barack Obama, six Cabinet Secretaries, and three U.S. Governors
52 U.S. Chiefs of Mission
Slide 8: [2015 SelectUSA Investment Summit]
Our event this past March was the premier FDI event in the U.S.
The Summit brought attracted thousands of foreign firms, EDOs, service providers and federal officials in a demonstration of collaboration and commitment to foreign direct investment that had not been seen before.
On Slide:
The 2015 Summit 2, 600 Participants got the chance to hear from about 100 top executives and senior federal and state officials in sessions which featured President Obama, 6 Cabinet Secretaries, and three Governors.
Global CEOs and other business leaders represented major international firms as well as entrepreneurs who have successfully grown their startups and SMEs in the United States.
Some of the Spanish Companies in attendance were Santander, Cintra, Iberdrola, Abengoa Solar, and Repsol 21

22. Secretary Perez at the U.S Government Pavilion in the Exhibition Hall
Networking at the SelectUSA Summit
Online matchmaking system to coordinate more than 1,700 business meetings
[Opportunities to Do Business at the Summit/ Summit Networking Opportunities]
One of the most useful elements of the Summit was the matchmaking mobile app.
During this comprehensive two-day event, participants used the online matchmaking system to coordinate more than 1,700 business meetings; many more meetings were facilitated by the U.S. Commercial Service and EDOs.
In addition to the matchmaking system, the 72,000-sq ft Exhibit Hall was filled with economic developers from all 50 states, service providers, and over 20 government agencies officials housed in the U.S. Government Pavilion.
Secretary Perez at the U.S Government Pavilion in the Exhibition Hall 22

23. Upcoming Outreach Events
Mexico Road Show: May 12th – 14th
China Road Show: May 16th – 29th
Paris Air Show: June 15th – 21st
Bio International Convention: June 18th – 21st
National Aerospace FDI Expo: October 26th – 28th

24. SelectUSA Investment Seminar at
Upcoming Events
SelectUSA Investment Seminar at
BIO INTERNATIONAL
Join us on June 18th
in Philadelphia
To register for this event, please contact
Helen Crowley at
[Upcoming SelectUSA Events for International Firms]
Bio International Convention: June 18th – 21st
The BIO International Convention is the largest biotechnology conference, attracting thousands of industry leaders across the globe. It is a premier event for companies actively seeking biotech and life science investment opportunities in the United States.
SelectUSA and the U.S. Commercial Service are hosting a SelectUSA Investment Seminar at the BIO 2015 International Convention on Thursday, June 18th from 8:00am-12:00pm.
The SelectUSA Investment Seminar will feature key regulatory speakers and business leaders, providing insights to help your business succeed and thrive in the U.S. and learn about U.S. investment climate, legal protocols, visa programs, best practices, special incentives, and available services.
Paris Air Show: June 15th – 21st
National Aerospace FDI Expo: October 26th – 28th

25. Thank You “
If you are to come to the United States, and make investments here, you will be not only benefiting from the people that are creative, you’ll not only be benefiting from the rule of law, you’ll not only be benefiting from strong capital markets, but you’ll be taking your investment to a safe place with stable government, with strong protections in the capital markets.”
Thomas J. Donohue
President and CEO of the U.S. Chamber of Commerce
at the 2015 SelectUSA Investment Summit
[Thank you. Conclusion]