1. Customer-facing applications
Solution pitch guidance

2. Table of contents Opportunity Identification & Qualification
Prebuilt Solutions and Partners
Partner Resources
Table of contents

3. Identifying opportunities
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Knowledge-intensive sectors that are highly digitized across most dimensions 2
Capital-intensive sectors with the potential to further digitize their physical assets 3
Service sectors with long tail of small firms having room to digitize customer transactions 4
B2B sectors with the potential to digitally engage and interact with their customers 5
Labor-intensive sectors with the potential to provide digital tools to their workforce
Quasi-public and/or highly localized sectors that lag across most dimensions 6
The MGI Industry Digitization Index examines sectors across the economy through the lens of digital assets, digital usage, and digital workers, compiling 27 indicators to capture the many possible ways in which companies are digitizing. To measure digital assets, for instance, we consider business spending on computers, software, and telecom equipment, as well as the stock of ICT assets, the share of assets such as robots and cars that are digitally connected, and total data storage. Usage metrics include an industry’s use of digital payments, digital marketing, and social technologies, as well as the use of software to manage both back-office operations and customer relationships. On the workforce side, we evaluate more than 12,000 detailed task descriptions to identify those associated with digital
technologies (such as database administration). We also estimate the share of workers in each sector in technology-related occupations that did not exist 25 years ago, and we determine digital spending and assets on a per-worker basis.
The index shows that the US economy is digitizing unevenly, with large disparities among sectors. Beyond the ICT sector, which often sets the standard for the highest level of digitization on various indicators, the most highly digitized parts of the economy are media, professional services, and financial services. The index also highlights where there is room for growth in digital capabilities. Utilities, mining, and manufacturing, for example, are in the early stages of digitizing and connecting their physical assets, and they could be at the forefront of the next wave of digitization. Labor-intensive industries such as retail and health care are expanding digital usage, but substantial parts of their large workforces do not use technology extensively. Industries that are both highly labor-intensive and localized, such as construction, leisure, and hospitality, also tend to rank lower in usage, notably in the way they conduct customer transactions. Lagging sectors could experience catch-up growth if the long tail of smaller and less digitized businesses begins to close the gap with leading companies. Thousands of small retailers have few if any digital operations beyond accepting credit cards, for example, in striking contrast with Amazon, Walmart, or Zappos. In manufacturing, many smaller firms use only basic enterprise software for administration, and they are years behind the largest aerospace or machinery manufacturers in their use of analytics.
SOURCE: McKinsey Global Institute Analysis, December 2015
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Industries bracing for digital disruption
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Most Disrupted
Dominated by B2C organisations
Low barriers to entry
Have large legacy business models
Embedded org and cultural inertia
People :
right roles, right people, right autonomy
Only 20% have the right skills to respond
Culture –
Data shifts power from ‘management’
Data driven not gut driven
Commitment –
top down from SLT
Model behaviours
© Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

5. Qualifications Digital Marketing Transactional Apps Mobile
Is the customer’s website hosted on-premises ?
Is the customer interested in improving the loading time for their website ?
Is the customer interested in improving the bounce rate for the webpage ?
Does the customers website have bursty/seasonality in traffic ?
Do they feel the pressure to innovate faster to stay competitive?
Do they need variable compute or data capacity, such as on-demand scalability, without maintaining infrasture?
Security concerns for public website
Does the customer have a fragmented hosting environment / are they several hosting providers ?
Is the customer interested in driving more agility / CI/CD / DevOps ?
Transactional Apps
All of the above questions related to digital marketing are also applicable to transactional apps ?
Is the customer interested in connecting their transactional app/ecommerce site with LOB Apps (Invoice, Supplychain, CRM etc)
Mobile
Is the customer looking to build native and cross platform apps (iOS, Android, Windows) ?
Is the customer facing challenges in scaling existing mobile applications ?
Companies need to build LOB apps but do not have time or resources to do so
Looking to build native and cross platform apps and mobile is a great on ramp.

6. Prebuilt solutions
Find prebuilt solutions from Microsoft Azure Marketplace
See also Microsoft AppSource
Find other partners to work with from Partner Directory

7. Additional Partner Resources
Visit the Customer-facing Applications section of the C+E Partner Resources portal for additional partner guidance and technical and sales readiness resources.
Contact your local Microsoft lead for additional assistance.