1. IoT Marketing Specialists
FUTURE JOBS READERS
Level 3-①
IoT Marketing Specialists

2. Does everyone on earth have a device that can connect to the internet?
A Connected World
One person can have more than one device.
How many computers or phones that can connect to the internet are there?
There are more than 8 billion computers and phones connected to the internet around the world. But there are less than 8 billion people on earth.
Connecting to the cyber world
Does everyone on earth have a device that can connect to the internet?
No, not everyone has such a device. Some people have more than one. Others don’t have any.

3. The Job of IoT Marketing Strategist
Businesses need good strategies.
A team discussing marketing strategy
What should the marketing strategy of a business do?
A good marketing strategy should
let people know where they can find a product.
show people what is good about a product.
share this information with customers at the right place and time.
Who comes up with this strategy? How?
An IoT marketing strategist uses internet data to come up with good marketing strategies.

4. Marketing and the Internet of Things (IoT)
Interacting with a TV in the future
How will marketing in the future be different than today?
In the future, people will not just use their computers, phones, or other devices to connect to the internet. People will interact with their computers, phones, and other devices. This means people may interact with ads on computers, TVs, and other devices.

5. Marketing in the Future
Creating relationships through the internet
What should marketing in the future focus on?
Marketing in the future will focus a lot more on each person than it does today. Businesses will need to think about the relationship they have with each customer. This relationship will probably be developed through the internet.

6. Getting Ready for the Future -Ⅰ
University students
What is a good way to prepare for a job as an IoT marketing strategist?
A good way to prepare for this kind of job is to study business. It is important to know something about computers as well. Computer classes can teach you how to find and use computer data. Math classes can teach you how to understand computer data.
A computer class

7. Getting Ready for the Future -Ⅱ
A university math class
Are there other fields to study as well?
Yes, other good classes to take include engineering, psychology, or design. Many different kinds of skills are useful in IoT marketing.

8. Creating, Caring, and Connecting
A creative man
Ways to share information
What kind of person makes a good IoT marketing strategist?
It takes more than just classes to make a good IoT marketing strategist. It takes a special kind of person , too.
A person with the following skills makes a good IoT marketing strategist.
creative
likes helping people
easily connects with people
can speak and write well for sharing information

9. Difficult Parts of the Job
Working long hours
Enjoying work
What is difficult about this job?
This kind of work is not easy. Sometimes, IoT marketing strategists must work long hours.
And, when the project is done, very few people will say “Thank you” or “Well done” for all the hard work. An IoT marketing strategist has to enjoy the work for the work itself.

10. Vocabulary billion n. creative adj. 1,000,000,000
having the ability to make or think of new things

11. Vocabulary data n. device n.
information, especially numbers and facts; information stored in a computer
device n.
a small machine or tool that uses electrical power

12. Vocabulary interact v. market n. to talk or do something with another
a place where people come together to buy and sell goods

13. Vocabulary project n. product n. a thing produced by labor
a job or task that has several different parts to be done in order to complete it