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A Level PE Mr Wills 12/10/2018.

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Presentation on theme: "A Level PE Mr Wills 12/10/2018."— Presentation transcript:

1 A Level PE Mr Wills 12/10/2018

2 Positive and negative impacts
On…… Society Individual sports Performers Spectators

3 Study tip When describing the factors leading to the commercialisation of physical activity and sport, comment on the growth in participation and spectatorship, the increase in media interest and links between professional sports performers, sponsorship and advertising.

4 Coverage of sport by the media today and reasons for the changes since 1980’s
Sport is a commodity of commercial organisations. Media help to promote sport and commercial partners Golden triangle – sport – sponsorship - media

5 Coverage of sport by the media today and reasons for the changes since 1980’s
In the 1980s., media coverage of sport was significantly different from the coverage today. Sexism was a feature of the sports coverage at the time, with very little attention paid to female sport. Internet did not exist – 1989 Satellite TV did not exist

6 Television Terrestrial – free-to-air (BBC, ITV, C4, C5)
Satellite – subscription (Sky, Virgin, BT) Pay-per-view (Box office)

7 Radio Dedicated sports stations Local and national radio

8 Written press Newspapers
Tabloids; tend to have large sections devote to sport, focus on popular and male dominated sports Broadsheets; more depth, more variety, still male dominated Magazines – sport specific, famous/celebrity athletes.

9 Internet Sports websites Club sites Social media

10 Internet Sports websites Club sites Social media

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13 Coverage of sport by the media today and reasons for the changes since 1980’s


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