1. AIR INDIA

2. PREPARIED BY:- V.VENKATESWARA RAO (17k61e0089)

3.  Air India Air Transport Services Limited (AIATSL) is a fully owned subsidiary of Air India Limited.  a public limited company registered under the Companies Act, 1956 with effect from 1.3.94,  With its main base at Mumbai and Delhi Airport Air India connects 146 international and domestic destinations around the world.

4. Air India chief : Arvind Jadhav Fleet size  133(Including subsidiaries) Destinations  55 (excl. subsidiaries) Parent company  Air India Limited Headquarters  Air India Building,  Nariman Point, Mumbai, Maharashtra, India (moving to Delhi in 2013) Key people : JRD Tata (Founder) Website http://airindia.inhttp://airindia.in

5. The logo of the new airline is a red coloured flying swan with the `Konark Chakra' in orange, placed inside it. Your Palace in the Sky

6.  Tata Airlines  Founder J.R.D Tata  15 October 1932  3 Seater De Havilland Puss Moth  First Pilot - Nevill Vintcent  First Flight  Karachi, Ahmedabad, Mumbai

7.  To be among top five airlines in terms of Yield, profitability, Productivity, Size And Quality. MISSION:-  Focus on customer satisfaction  Grow with emphasis on sustained profitability  Focus on social responsibility – environment & community

8.  Tata Airlines founded by JRD Tata in 1932  It was the first to provide commercial Airline services  Indian Airlines start operations in 1953 for domestic routes

9.  Tata Airlines founded by JRD Tata in 1932  It was the first to provide commercial Airline services  Indian Airlines start operations in 1953 for domestic routes

10.  Tata airlines became a public limited company on 29July 1946 under the name Air-India.  After the Indian independence, 49% of the airline was acquired by the Government of India in 1948.Air India enters Jet Age in 1960 with Boeing 707

11.  Tata Airlines nationalized as Air India International in 1946  Under the Air Corporations Act of 1953, the Government nationalized the Air transportation industry and Air India International Limited was born.  In 1960, Air India flew its first international flight to New York via London.

12.  In 2007, the Government of India announced that Air India would be merged with Indian Airlines.  As part of the merger process, a new company called the National Aviation Company of India Limited (NACIL) was established, into which both Air India (along with Air India Express) and Indian Airlines (along with Alliance Air) will be merged.  On 27 February 2011, Air India and Indian Airlines merged along with their subsidiaries to form Air India Limited.

13.  Chhatrapati Shivaji International Airport (Primary Hub)  Indira Gandhi International Airport (Secondary Hub)  Frankfurt Airport (International Hub)

17.  Has wide International presence in around 19 different countries.  Financial support of the government of India.  Well know in both domestic as well as international sector.  Up to date information system  Equipped with New fleet of aircrafts.

18.  Low profitability  Presence of tough competition both in the domestic as well as international segment.  Entry of Low cost carriers in the domestic segment.  Communication loopholes  Financial issues causing delay in payments to employees.

19.  Plugging the communication loopholes can help enhance its image and customer base.  Expansion of routes and international destinations.  Can leverage on brand new fleets.

20.  Rising labor costs  Rising fuel costs.  Losing market share due to other carriers.  Labor Issues

21.  Winning customer’s trust can help Air India come out of the current financial crisis.  Organization must be well equipped in terms: staff, devices and information.