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HCS 539Competitive Success/tutorialrank.com

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1 HCS 539Competitive Success/tutorialrank.com

2 HCS 539 All Assignments For more course tutorials visit www.tutorialrank.com HCS 539 Week 1 Individual Assignment Health Care Marketing Reflection HCS 539 Week 2 Individual Assignment Health Care Analysis

3 HCS 539Competitive Success/tutorialrank.com HCS 539 Week 1 Individual Assignment Health Care Marketing Reflection For more course tutorials visit www.tutorialrank.com Write a 700- to 1,050-word reflection on current health care marketing techniques. Examine current health care marketing techniques in television, the Internet, radio, or any other media source. Some examples include advertising trends in pharmaceutical marketing, promoting specialized clinics and hospitals, public relations events related to health care, or

4 HCS 539Competitive Success/tutorialrank.com HCS 539 Week 2 Individual Assignment Health Care Analysis For more course tutorials visit www.tutorialrank.com Choose an existing health care organization. Write a 1,050- to 1,400-word paper on the organization of your choice. Include the following: Describe the four Ps--product, price, place, and promotion--and explain how and why they are important to the organization's success. Examine the relationship between the organization's marketing and its partnerships. Explain how and why those partnerships are valuable to the organization.

5 HCS 539Competitive Success/tutorialrank.com HCS 539 Week 3 Individual Assignment Marketing Research and Segmentation For more course tutorials visit www.tutorialrank.com Choose a health care organization, or use the organization you chose in Week Two. Imagine you are a marketing representative for the organization. Conduct research on the consumers in a particular area using at least two lifestyle analyses and marketing research databases.

6 HCS 539Competitive Success/tutorialrank.com HCS 539 Week 4 Individual Assignment Positioning and Differentiation Review For more course tutorials visit www.tutorialrank.com Choose two existing health care organizations or companies in the same discipline, such as hospital-hospital, insurance company- insurance company, med spa-med spa, and so forth. Compare each organization's positioning and differentiation strategies in a 1,400- to 1,750-word review.

7 HCS 539Competitive Success/tutorialrank.com HCS 539 Week 5 Individual Assignment Public Relations Presentation For more course tutorials visit www.tutorialrank.com Complete one of the following options: Option A - Responding to the Public Research a public relations scenario you recently heard in the news. This could be anything that required a hospital or health care facility or company to make a statement about their recent practices. Some examples include medical errors, such as the surgery of a wrong limb or organ; pharmaceutical issues, such as the Tylenol ® crisis in 1982; or facility violence, such as shootings or baby snatching.

8 HCS 539Competitive Success/tutorialrank.com HCS 539 Week 6 Learning Team Assignment Health Care Marketing Plan Presentation For more course tutorials visit www.tutorialrank.com Create a hypothetical health care organization or social program, using a real organization or program as a model, and develop a comprehensive marketing plan to market it. Examples include cancer hospitals, home health agencies, nursing homes, durable medical equipment companies

9 HCS 539Competitive Success/tutorialrank.com


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