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HCS 490 Competitive Success-- snaptutorial.com

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1 HCS 490 Competitive Success-- snaptutorial.com

2 HCS 490 Assignment Week 1 Shifts in Our Health Care System For more classes visit www.snaptutorial.com HCS 490 Week 1 Shifts in Our Health Care System Our health care system changes frequently. In this assignment you will review our current health care system and how it has evolved in the past three to five years. This will give you the necessary background knowledge to complete this assignment and other assignments in this course.

3 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Assignment Week 2 Case Study Comparisons For more classes visit www.snaptutorial.com HCS 490 Week 2 Case Study Comparisons Changes in health care reform will allow most individuals access to health insurance. As a consumer, it is important to be able to understand and compare health care coverage options. Consider consumers and why it is important to understand consumer needs and how marketing and communication is tailored to meet the needs of consumer groups. Complete the Case Study Comparisons worksheet. Click the Assignment Files tab to submit your assignment.

4 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Assignment Week 2 Use of B2B and B2C in Health Care (2 Papers) For more classes visit www.snaptutorial.com HCS 490 Week 2 Use of B2B and B2C in Health Care The intent of this team learning assignment is to facilitate a collaborative discussion centered on the research each team member will complete. In the health care industry, work is not divided among a team; instead, a team works together to complete the task at hand. In your discussion, you will describe the use of Business 2 Business (B2B) and Business 2 Consumer (B2C) in health care.

5 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Assignment Week 2 Use of B2B and B2C in Health Care Presentation For more classes visit www.snaptutorial.com HCS 490 Week 2 Use of B2B and B2C in Health Care The intent of this team learning assignment is to facilitate a collaborative discussion centered on the research each team member will complete. In the health care industry, work is not divided among a team; instead, a team works together to complete the task at hand. In your discussion, you will describe the use of Business 2 Business (B2B) and Business 2 Consumer (B2C) in health care.

6 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Assignment Week 3 External Influences on Consumer Choices For more classes visit www.snaptutorial.com HCS 490 Week 3 External Influences on Consumer Choices Health care consumers receive various communications about different health care options. It is important to understand consumer demographics to be able to determine the impact (positive or negative) media, social networks, branding, marketing, and communication play in health care consumer choices. Complete the External Influences on Consumer Choices worksheet. Cite 2 peer-reviewed, scholarly, or similar references. Click the Assignment Files tab to submit your assignment.

7 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Assignment Week 4 Benchmark Assignment Health Care Market For more classes visit www.snaptutorial.com HCS 490 Week 4 Benchmark Assignment—Health Care Market The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources. Select 1 of the following in your community or surrounding area:  One walk-in clinic, such as an urgent care facility

8 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Assignment Week 5 Health Care Consumer Presentation (diabetes program) For more classes visit www.snaptutorial.com HCS 490 Week 5 Health Care Consumer Imagine you and your team have been asked to give a presentation at a health care expo about consumers and their health care choices. To accomplish this presentation, your team has decided to select a health care company or product to use as an example during your presentation. Choose 1 of the following companies or products to use in your presentation:  Health spa launching a new weight loss treatment

9 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Entire Course (2 Set) For more classes visit www.snaptutorial.com This Tutorial contains 2 Set of Papers for each Assignment HCS 490 Week 1 Discussion Question 1 HCS 490 Week 1 Discussion Question 2 HCS 490 Week 1 Individual Assignment Changing Landscape of Health Care HCS 490 Week 2 Discussion Question 1 HCS 490 Week 2 Discussion Question 2 HCS 490 Week 2 Team Assignment Staying Relevant Simulation Discussion Paper HCS 490 Week 2 Case Study Comparisons

10 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Entire Course For more classes visit www.snaptutorial.com HCS 490 Week 1 Discussion Question 1 HCS 490 Week 1 Discussion Question 2 HCS 490 Week 1 Individual Assignment Health Care Marketing Information Matrix HCS 490 Week 2 Discussion Question 1 HCS 490 Week 2 Discussion Question 2

11 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 1 Discussion Question 1 For more classes visit www.snaptutorial.com What might consumers do to reduce health care costs? List at least 3 specific things that are proven to work. Remember to use appropriate APA citations where necessary.

12 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 1 Discussion Question 2 For more classes visit www.snaptutorial.com How do you determine if a piece of health care information is reliable? Include an example of one reliable and one unreliable source that your classmates have not already used. When researching whether or not health care information is reliable or credible, several factors should come into play:

13 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 1 Individual Assignment Changing Landscape of Health Care (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Write a 850- to 1,050-word reflection that details the changing landscape of the health care system. Include the following: Explain shifts taking place currently in the health care system.

14 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 1 Individual Assignment Health Care Marketing Information Matrix For more classes visit www.snaptutorial.com 1. Individual Assignment: Health Care Marketing Information Matrix There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The matrix found in Week One of the student website is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own.

15 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 2 Case Study Comparisons (2 Sheet) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers HCS 490 Week 2 Case Study Comparisons Health Care reform has made insurance accessible to everyone. As a consumer it is important to be able to understand and compare health care coverage options. From a marketing perspective, consider consumers and why it would be important to understand consumer needs and how to market to different consumers based on their needs..

16 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 2 Discussion Question 1 For more classes visit www.snaptutorial.com Do employers have the right to screen employees or potential employees to learn if they are smokers, have chronic disease, or are overweight?

17 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 2 Discussion Question 2 For more classes visit www.snaptutorial.com What effects will changing population demographics have on health care costs and services?

18 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 2 Team Assignment Government Regulatory Agencies and Impact on Consumer Choices Outline For more classes visit www.snaptutorial.com 1. Learning Team Assignment: Government Regulatory Agencies and Impact on Consumer Choices Outline

19 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 2 Team Assignment Staying Relevant Simulation Discussion Paper (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Staying Relevant Simulation Discussion Paper Be sure to follow the grading form attached to this assignment. Part 1: Individual Each team member will complete the Staying Relevant Simulation as an individual. The email requested at the end of the simulation will not be turned in for points; however, team assignment.

20 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 3 Discussion Question 1 For more classes visit www.snaptutorial.com What are the benefits and challenges of one technologically based communication modality—e-mail, a web-based forum, and so forth— involving patients and health care providers?

21 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 3 Discussion Question 2 For more classes visit www.snaptutorial.com What effects or potential effects do technologically based communication modalities—between patients and health care providers and between health care providers only—have on health care costs? Please provide at least one peer-reviewed reference in order to receive credit for this DQ. Remember to use quotes where appropriate to distinguish between your words and those of the person you are citing.

22 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 3 Individual Assignment Community Program (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers The Local Health Department is considering a new program for the county. Your supervisor has reminded you that it is important to know your consumers in order to effectively market to them. You have been tasked with creating a proposal for the new program based on research of the area. Research and identify your local community.

23 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 3 Individual Assignment Demographic Paper For more classes visit www.snaptutorial.com 1. Individual Assignment: Demographic Paper · Resource: Demographic Paper grading criteria located on the student website. You have been designated by the senior management team at a community hospital to write a summary on the effects of changes in population demographics on the needs and services for a selected population.

24 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 3 Team Assignment Marketing Strategy template Research (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Marketing Strategy Template Research Be sure to follow the grading form attached to this assignment. It is important to understand that there are a variety of marketing and communication strategies used in the industry. Your team will conduct research on the Internet to explore marketing and communication strategy templates as well as discuss the importance of different templates used in marketing.

25 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 4 Discussion Question 1 For more classes visit www.snaptutorial.com What are the benefits and risks of advertising and marketing health care products and services to potential health care consumers?

26 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 4 Discussion Question 2 For more classes visit www.snaptutorial.com Do you think the Health Insurance Portability and Accountability Act (HIPAA) has worked? Explain.

27 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 4 Individual Assignment Communication Paper For more classes visit www.snaptutorial.com 1. Individual Assignment: Communication Paper · Resource: Communication Paper grading criteria located on the student website. There are a variety of communication modalities available to health care consumers and health care providers. These modalities and venues of communication may entail benefits and challenges to both consumers and providers.

28 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 4 Individual Assignment Signature Assignment: Health Care Access Options (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Signature Assignment: Health Care Access Options Research the following in your community or surrounding area: One walk-in clinic, such as urgent care One retail clinic in your local grocery store or drug store No appointment physician's office

29 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 4 Team Assignment Communication Strategy (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Communication Strategy Be sure to follow the grading form attached to this assignment. Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs a communication strategy for a new product they are launching soon. Choose ONLY ONE of the following: Health spa launching a new weight loss treatment

30 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 5 Individual Assignment Signature Assignment Marketing Strategy (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Signature Assignment: Marketing Strategy Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:

31 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 5 Team Assignment Government Regulatory Agencies and Impact on Consumer Choices Presentation For more classes visit www.snaptutorial.com 1. Learning Team Assignment: Government Regulatory Agencies and Impact on Consumer Choices Presentation NOTE: This presentation is your chance to demonstrate what you have learned during this class. There are NO DQ responses nor participation posts required this week, thus all your time and energy should be dedicated towards this assignment. Speaker notes should detail everything you would “say” if you were presenting to an audience.

32 HCS 490 Competitive Success-- snaptutorial.com HCS 490 Week 5 Team Assignment Marketing Simulations (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers Review the simulations provided in Week Three, Four, and Five. As a team, select and complete 1 of the following simulations: Week Three Advertising Simulation Recovery and Retention Week Four

33 HCS 490 Competitive Success-- snaptutorial.com


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