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BRM 353 Possible Is Everything/snaptutorial.com

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1 BRM 353 Possible Is Everything/snaptutorial.com

2 BRM 353 All Assignments For more classes visit www.snaptutorial.com BRM 353 Week 1 Loyal Customer Worksheet BRM 353 Week 2 Product Brand Development Phase I (2 PPT) BRM 353 Week 3 Product/Brand Development Phase II (2 Papers) BRM 353 Week 3 Product Life Cycle Analysis Paper (2 Papers) BRM 353 Week 4 Boston Consulting Product Matrix (2 Papers)

3 BRM 353 Possible Is Everything/snaptutorial.com BRM 353 Week 1 Loyal Customer Worksheet For more classes visit www.snaptutorial.com BRM 353 Week 1 Loyal Customer Worksheet Complete the Loyal Customer Worksheet. Cite all sources according to APA formatting guidelines. Click on the Assignment Files tab to submit the worksheet. Select a brand in which you are familiar and/or are a loyal consumer (This will be the basis for future assignments). Cite all outside sources according to APA formatting guidelines.

4 BRM 353 Possible Is Everything/snaptutorial.com BRM 353 Week 2 Product Brand Development Phase I (2 PPT) For more classes visit www.snaptutorial.com This Tutorial contains 2 Presentation BRM 353 Week 2 Product Brand Development Phase I Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course. For the first phase of development:

5 BRM 353 Possible Is Everything/snaptutorial.com BRM 353 Week 3 Product Brand Development Phase II (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers BRM 353 Week 3 Product/Brand Development: Phase II Continue development of your product or brand in your Learning Team. Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc. Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following: JC Penney

6 BRM 353 Possible Is Everything/snaptutorial.com BRM 353 Week 3 Product Life Cycle Analysis Paper (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers BRM 353 Week 3 Product Life Cycle Analysis Paper Refer back to the brand chosen for the Week 1 assignment. In 700- to 1050- words: Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research. Create a marketing strategy based on this position in the life-cycle:

7 BRM 353 Possible Is Everything/snaptutorial.com BRM 353 Week 4 Boston Consulting Product Matrix (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers BRM 353 Week 4 Boston Consulting Product Matrix Research the Boston Consulting Product Matrix. Imagine that you are a consultant within the industry.

8 BRM 353 Possible Is Everything/snaptutorial.com BRM 353 Week 4 Brand Audit Presentation For more classes visit www.snaptutorial.com BRM 353 Week 4 Brand Audit Presentation Refer back to the brand chosen for the Week 1 assignment. Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Chapter 8. Create a 10- to 15-slide PowerPoint® presentation to deliver your brand audit. Include the following:

9 BRM 353 Possible Is Everything/snaptutorial.com BRM 353 Week 5 Brand and Product Management Scenario Analysis Paper (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers BRM 353 Week 5 Brand and Product Management Scenario Analysis Paper Refer back to the brand chosen for the Week 1 assignment. Discuss each of the following questions in 175 to 350 words each: How is your brand marketed in different countries? Does it use a standardized or customized approach?

10 BRM 353 Possible Is Everything/snaptutorial.com BRM 353 Week 3 Product Life Cycle Analysis Paper (2 Papers) For more classes visit www.snaptutorial.com This Tutorial contains 2 Papers BRM 353 Week 3 Product Life Cycle Analysis Paper Refer back to the brand chosen for the Week 1 assignment. In 700- to 1050- words: Identify where the brand is in the product/brand life cycle (introduction, growth, maturity, decline) and support your position with specific examples and research. Create a marketing strategy based on this position in the life-cycle: Identify appropriate marketing tools

11 BRM 353 Possible Is Everything/snaptutorial.com


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