1. Eurostat publications strategy Pascal Wolff Unit B4
Working Group "European Statistical Data Support" Luxembourg,
Eurostat

2. Main points of the strategy
Different products to meet diverse users’ needs and preferences
Optimal mix of publications covering all statistical domains
Make further use of visual elements
More electronic, less paper
All products are free of charge
22 April 2016
ESDS Working Group

3. PDF and paper publications (1)
Statistical books
(Semi-) Regular publications: Regional yearbook, Key figures on Europe, The EU in the world + Thematic publications
A couple of flagship publications every year, addressing themes highly relevant for users and policy-makers
September 2016: Urban Europe – statistics on cities, towns and suburbs
22 April 2016
ESDS Working Group

4. PDF and paper publications (2)
Methodological information
Manuals and guidelines: methodological standards and guidelines
Statistical working papers: on-going methodological developments
Leaflets
Promotion of statistical information in a given area
Statistics Explained
22 April 2016
ESDS Working Group

5. More attractive publications
Presentation of the results in a simple but not oversimplified way
Journalistic headlines to break up lengthy sections
Use of different graphical presentations
Boxes with main findings, context information or photo/illustration
Explanation of basic concepts
22 April 2016
ESDS Working Group

6. More digital products Digital product on energy (Sept 2016)
Target population: public at large
Goal: show how European statistics can support political priorities (combine political, statistical and pedagogical perspectives)
Medium: multimedia product with responsive design (texts, videos, animations, charts, maps or photo visualisation)
Digital product on the elderly (Apr 2016)
Target population: public at large
Goal: outline some key indicators on the elderly (respond to some basic questions)
Medium: multimedia product with responsive design (maps with short texts)
22 April 2016
ESDS Working Group

7. Communication package
Additional to the traditional paper publication:
Articles and online publications in Statistics Explained
Press release
Webpages and Social media
Theme in the spotlight
(Dynamic) Infographics
Web product
22 April 2016
ESDS Working Group

8. Revision of the graphical style guide
'New' Eurostat logo
Simplification of the style guide
Impact on covers
New colour themes and palettes
Transition period
22 April 2016
ESDS Working Group

9. Conclusions Different products for different types of users:
general public versus experienced users
different geographical levels (regional, national or EU level)
different support (paper, PDF, SE article, online publication)
increased usage of visual elements (infographics, illustrations, etc.)
Statistics Explained at the core of all publications
Development of digital products
Products free of charge
22 April 2016
ESDS Working Group

10. Thanks for your attention!
Contact:
22 April 2016
ESDS Working Group