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Payroll Giving at British Land plc
Joanne Hammond Charity and Volunteering Executive
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Find out how he helped
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Agenda Why we relaunched our payroll giving scheme
What we did – the process What was different about our scheme? Challenges / lessons learned Successes Benefits – to charities / staff / British Land / community Questions
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Why we decided to relaunch
Dwindling participation in current scheme Clear potential for improvement Enhance our offer to staff – important for recruitment and retention Provide a new tool for staff engagement
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What we did – the process
1 2 3 Discussed our plans with CAF Streamlined the sign up process Payroll Dept & CAF Made it quick & easy Clearly defined the offer Senior level buy-in Financial support Agreed targets 6 5 4 Follow up CEO Posters / intranet Staff Handbook Induction process Launch day Clearly presented offer & benefits: G.A.Y.E. & Staff Charity Fund Enlisted staff champions across the business
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Showing how effective this way of giving is
Up to 3x Increase In Donation Value £20.00 £16.67 £12.50 £11.92 £10.00 Charity Tin JustGiving Payroll Giving (No uplift) (Gift Aid) (20% tax) (40% tax) (50% tax) How much comes out of your pocket £10.00 Tax rebate / Gift aid £0.00 £2.82 £2.50 £6.67 50% Matching £6.25 £8.33 Transaction fees (£0.00) (£0.89) Charity receives £11.92 £18.75 £25.00 £30.00 No other method of giving to charity can provide this kind of multiplier effect
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What was different about our scheme?
Generous incentives – 50% employer matching, £100 sign up incentive Introduced Staff Charity Fund causes Broadened scope for staff engagement
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Why have a Staff Charity Fund?
focus our giving build closer relationships engagement opportunities, i.e. volunteering understand what our donations are achieving more than just transactional
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Our three Staff Charity Fund causes
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Why did we choose these three?
typically smaller charities, grass roots level aligned with our business / CR focus existing connection previous support future opportunities, i.e. volunteering holistic relationship demonstrable impact
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WBAF – where our money goes
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WBAF – staff engagement
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Challenges / lessons learned
Getting the process right – document it Importance of maintaining accurate records Clear messaging to staff is vital Making it easier for staff to identify a cause to donate to Barrage of donation requests Make it easier (for charities) to switch from Direct Debit to payroll giving Maintaining the momentum Provide feedback to staff
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Success in numbers 4 + £45,122 55 = £97,677 £5,000+ 23%
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Benefits To charities To staff To British Land To our local community
Donations and other support – UP Awareness of SCF charities - UP Affiliation with a large company (small charities) Feeling supported by employer Feel good factor, supporting good causes Wellbeing To British Land To our local community Staff engagement More attractive employer Staff loyalty Best Companies to Work For scores Affiliation with British Land has helped Westminster Befriend a Family attract support from grant-making trusts and the Council – around £120K.
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